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Adaptive User Interfaces in Digital Advertising

The Ad Tech Blog

Finally, real-time testing and optimization should be implemented. Use A/B testing and other techniques to continuously refine your ads based on user feedback and interaction data. For instance, different images, headlines, or call-to-action buttons might be displayed depending on the user’s past interactions with your brand.

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Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

Digiday

Lasso – Omnichannel Campaign Measurement for Healthcare. Best Personalization and A/B Testing Platform. Best Influencer Marketing Platform. Best Location Data Platform. Near Me Politics. Best Marketing Analytics Platform. Known x JUST Egg. Best Marketing Automation Platform. Flight Control by Clinch. Best Measurement Solution.

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Email outreach for marketers: Measuring and optimizing performance

Martech

Refine targeting, focus on buying personas’ pain points, and conduct A/B tests to ensure you connect with the actual decision-makers, not just high-ranking titles. Consider a mid-sized company: Targeting a CMO may seem logical, but while they control the budget, they might not be hands-on in evaluating solutions. What can you do?

Marketing 121
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Mastering the art and science of creative analytics

Martech

Likewise, a video creative test has been deemed ineffective due to low completion rates. However, the real reason was that it was targeted to the wrong audience, and the A/B test was not correctly configured within the buying platform.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Best Marketing Analytics Platform ActionIQ CX Hub helps global media company to deliver personalized, consistent customer experience across all its brands AppsFlyer Known x JUST Egg Lasso – Omnichannel Campaign Measurement for Healthcare Pecan Piano – Piano Analytics.

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How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale. Dynamic Creative Optimization vs Static Creative There are similarities between DCO and a static creative as both can use A/B testing to define the most effective ads.

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Native Ads and Push Notifications Campaigns: Affiliates Complete Checklist

Lemonads

As for native ads, some of the best performers include education, financial services, technology, healthcare, luxury goods, and other industries that benefit from storytelling and long-form ads. A/B testing can be set up from the beginning or during your first optimization.