Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Ad Size and Format: Utilizing appropriately sized ad formats ensures they are visible without compromising user experience.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

VideoWeek

MAY 18, 2023

YouTube viewing in CTV environments has grown rapidly in many markets over the past few years, ranking as one of the most popular CTV apps; a recent report from Nielsen ranked YouTube as the most watched CTV app in the US based on total viewing minutes.

Food 105

Food Entertainment Impressions Advertising 105

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

Retargeting 94

Retargeting Retargeting platforms Conversion Rate Conversion 94

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Generate This is of particular interest to marketers. You are a data analyst.

Marketing 142

Marketing Conversion Rate Audience MarTech 142

AdvertiseMint

FEBRUARY 12, 2024

Users on this platform aren’t necessarily searching for products; they’re scrolling through their feeds, connecting with friends, and discovering content. Ad formats and creativity. While text ads are concise and effective, video and Google display ads allow for more visual creativity. Targeting option.

CPC 52

CPC Brand Awareness Video Ads CPA 52

Martech

OCTOBER 30, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Entertainment 103

Entertainment Audience Fashion MarTech 103

Martech Series

JULY 13, 2022

marketers examines ad creative preferences and strategies as device IDs and cookies are disappearing. This report provides a snapshot of marketers’ creative preferences and adoption trends – particularly among marketers concerned about, or experiencing, the impact of ID loss. Survey of 400 U.S. Additionally, 3.5

Marketing 93

Marketing Cookies Native Advertising Audience 93

Martech Series

NOVEMBER 21, 2022

Azerion has announced the results of its brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared to standard formats. The survey reveals that Azerion formats generate up to 20x more attention than standard display.

Advertising 88

Advertising Viewability Display Advertising Audience 88

Martech Series

NOVEMBER 14, 2022

MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and extra content. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT).

Rich Media 86

Rich Media Media Advertising Viewability 86

illumin

OCTOBER 6, 2023

From how social posts are planned and created, to the dimensions and formats of paid ads, the changes made to social media applications are necessary to follow and understand. From which jokes are funny, to the desired length of content, the wants and needs of social users is ever-evolving. These changes directly impact advertisers.

Media 89

Media Audience Ad Tech Video Ads 89

MNTN

DECEMBER 4, 2023

Hulu With a huge content library and instant access to major network shows, Hulu — one of the original platforms of the streaming revolution — continues to stand out in the industry. Also be sure to include a call-to-action throughout the creative.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

MNTN

DECEMBER 4, 2023

Hulu With a huge content library and instant access to major network shows, Hulu — one of the original platforms of the streaming revolution — continues to stand out in the industry. Also be sure to include a call-to-action throughout the creative.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Digital Turbine

NOVEMBER 21, 2023

Manga is one of the fastest-growing publishing categories, especially in the Japan market. In this article, we will delve into the world of manga and content publishing, exploring the many opportunities it offers. How has the manga and content industry evolved over the years? In 2021, U.S. In 2021, U.S.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

AdvertiseMint

AUGUST 24, 2023

How big are TikTok brands in social media marketing? In the ever-growing social media landscape, TikTok has developed into a prominent platform that has changed how users create content online. This demographic is known for its preference for authentic, visually appealing, and fast-paced content. Craft compelling narratives.

Marketing 98

Marketing Fashion Entertainment Food 98

Martech

FEBRUARY 20, 2023

The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. This rise of CTV reach has also led streaming services to develop new ad formats better suited to the environment. How long they watched it.

Advertising 94

Advertising Audience Brand Awareness Conversion 94

AdvertiseMint

OCTOBER 7, 2023

The TikTok creative center is a treasure trove of insights that can take your ads from good to exceptional. Source: Unsplash Also known as the TikTok Creative Center, the TikTok ads library is an online database collection that allows users to view and analyze running ads on the platform. What is TikTok Ads Library?

Audience 52

Audience Ad Click Advertising Marketing 52

AdvertiseMint

MAY 17, 2023

With over 1 billion active users and engaging content, businesses have increasingly turned to TikTok for advertising opportunities. With over 1 billion active users and engaging content, businesses have increasingly turned to TikTok for advertising opportunities. Engagement and Virality on TikTok : TikTok users are highly engaged.

Advertising 64

Advertising Click Through Rate Brand Awareness Audience 64

AdvertiseMint

JANUARY 23, 2024

Facebook marketing vs Instagram marketing: which is best for marketing your brand? Hence, you need to understand the nuances of each platform’s user behavior and features to make the right choice for your marketing campaign. On the other hand, Instagram is synonymous with visual content.

Marketing 52

Marketing Audience Impressions Video Ads 52

Martech Series

FEBRUARY 17, 2023

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. In fact, research has shown that marketers who retain the same budget during a recession – or even increase it – tend to bounce back the strongest. But there’s more to it than that.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. Furthermore, the ways marketers can infuse genAI at these stages fall into three main marketing goals for Padgett.

MarTech 108

MarTech Marketing Audience 108

Martech Series

OCTOBER 20, 2022

SpringServe, the leading independent TV ad serving platform, announced that VIZIO will be leveraging the SpringServe Tiles solution to enhance the content discovery experience across VIZIO SmartCast for millions of users in the US. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

AdvertiseMint

SEPTEMBER 10, 2023

TikTok’s unique ad formats offer exciting opportunities to businesses. This article will explore TikTok ad specifications, including TikTok ad formats, sizes, and guidelines. Whether you are a seasoned marketer or new to the TikTok scene, you will discover the key components of successful TikTok ad campaigns.

Video Ads 52

Video Ads Click Through Rate Audience Impressions 52

AdvertiseMint

MARCH 3, 2024

How To Master Facebook Ad Testing Finding a winning strategy for your Facebook marketing campaign can be challenging. However, testing Facebook ads allows marketers to refine their approach and unlock the full potential of their campaigns. Test different ad formats. Experiment with ad creatives. Utilize A/B Testing.

A/B Testing 52

A/B Testing Click Through Rate CPC Audience 52

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Here are some ways that marketers will leverage social media in 2024.

Audience 140

Audience eCommerce Entertainment Media 140

VideoWeek

FEBRUARY 12, 2024

Magic Words uses AI-based tools to analyse the content on-screen within its library of content, including the items and characters appearing within scenes, any brands present within content, and the mood and emotion of individual scenes within TV shows and films. And for us, that’s really a game changer.”

Ad Tech 52

Ad Tech Audience Media Advertising 52

MNTN

FEBRUARY 20, 2024

Streaming TV advertising is advertising that runs within TV content watched through an internet-connected device rather than ads you may see on traditional linear television. These streaming TV ads will appear either before or during streaming content found on ad-supported networks and apps. What Is Streaming TV Advertising?

Advertising 93

Advertising Marketing Audience AutoMobile 93

illumin

NOVEMBER 3, 2023

Ad fatigue is a common issue in digital marketing campaigns, where ads are displayed (and repeated) across multiple platforms to reach a wider audience. As individuals are exposed to an increasing number of ads, they become more adept at filtering out irrelevant or intrusive content, including advertisements. What is ad fatigue?

Click Through Rate 52

Click Through Rate Conversion Rate Audience Banner 52

Martech

MARCH 7, 2023

ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. We can use this moment to improve the value of content while it is top of mind for all stakeholders.

Audience 111

Audience Education MarTech Marketing 111

TechCrunch Ads

JUNE 15, 2022

The new feature allows Pinterest users to tell their stories using a combination of video, images, music and other editing tools, resulting in something that’s a cross between TikTok’s short videos and a Stories product with multiple pages of content. Pinterest introduces Idea Pins, a video-first feature aimed at creators.

Brand Awareness 106

Brand Awareness Impressions Audience Advertising 106

MNTN

JUNE 23, 2023

Finally, CTV ads are considered premium ad formats—they’re both professionally produced and fully viewable, as opposed to some other digital platforms, where ads may be served alongside content that’s either inappropriate or just plain distracting. Mo’ CTV Creative, No Problems MNTN Research “Good” creative: is it an art or a science?

Viewability 98

Viewability Audience Advertising Marketing 98

VideoWeek

MAY 1, 2024

Today the company makes its debut at the IAB NewFronts in New York to announce a new suite of ad products, including T-commerce capabilities and synchronised ad formats. The new T-Commerce ad format brings one-click purchasing onto the Telly interface, according to the company. “Nothing scales faster than free,” he says.

Manufacturing 64

Manufacturing Advertising Media Agency 64

Banner Flow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise.

Media 98

Media Advertising Pop-Up Clickbait 98

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Marketing 110

Marketing Brand Lift Conversion Rate Brand Awareness 110

VideoWeek

APRIL 8, 2024

Ahead of the KERV KERV will create shoppable ad formats for Vevo’s channels, which include the Vevo TV app and its 20 free ad-supported streaming TV (FAST) channels. Advertisers will have access to KERV’s ad suite, where they can optimise campaign creative. These can be targeted by advertisers to deploy their shoppable ads.

Audience 69

Audience Advertising Marketing Retail 69

Martech Series

JANUARY 9, 2023

Creator content should be measured the same way as all media. Marketing Technology News: WebLime Launched A No-code Landing Page Builder Called Limey. Gaz Alushi , President of Measurement & Analytics, Whalar said: “Marketers have always measured what matters, the creator economy is no different.

MarTech 89

MarTech Media Marketing Conversion 89