Flashtalking by Mediaocean

DECEMBER 8, 2021

Sales patterns have shifted, bringing buying decisions – and promotions – forward. Shopping behaviours shift to omnichannel. Shopping behaviours shift to omnichannel. The pandemic has altered the way consumers shop for good. Shortages mean people will buy presents earlier. trillion U.S. dollars worldwide.

Advertising 52

Advertising Marketing Retail Communications 52

VideoWeek

AUGUST 18, 2022

“Perhaps consumers will switch between tiers to temporarily access offline viewing, for example if they are going on holiday,” comments Toby Holleran, Research Manager at Ampere Analysis. House of Cards.

Advertising 119

Advertising Agency Ad Tech 119

VideoWeek

APRIL 24, 2024

It’s often seemingly assumed that on this front, the two regions are pretty similar – consumers like ad-free content, but are generally happy to watch ads in exchange for free or cheaper TV. There are, however, major differences according to new research from RTL AdAlliance.

Advertising 52

Advertising Audience Marketing 52

VideoWeek

JULY 21, 2022

Buyers, amidst their reassessment of measurement strategies, are grabbing these data points with both hands, making them a key part of the buying and measurement process. Now just over a year later, Djazmi says attention metrics play a major role across Mediahub’s media buying. It’s part of all of our digital buys,” said Djazmi.

Viewability 122

Viewability Agency Impressions Clickbait 122

InMobi

NOVEMBER 28, 2022

  While there are a few differences, especially with the addition of new consumer rights, the main changes revolve around the sharing of personal data and the introduction of the SPI category (Sensitive Personal Information), which includes precise geo-location.

Header Bidding 52

Header Bidding Non-Profit Agency Advertising 52

VideoWeek

MARCH 2, 2023

UK-based independent agency Total Media is among the buying houses bypassing Twitter, citing brand safety as its primary reason. The industry faces a multitude of obstacles, including changes in consumer behaviour, global economic factors, and the demand for innovative advertising solutions.

Media 105

Media Ad Space Agency Ad Tech 105

VideoWeek

NOVEMBER 17, 2022

In this role, Mills’ job involves weighing up the value each potential channel within each of these categories brings to the media mix, both as a standalone buy and when combined with other media. One of the reasons I joined Total Media is its behavioural science background,” says Mills. What’s it going to bring to the party?”.

Media 64

Media Audience Advertising Marketing 64

VideoWeek

MAY 15, 2023

IAB Tech Lab, the IAB’s body for developing industry standards and specifications, said last year it was rewriting the way this latter category of information is passed within programmatic buys, as the previous system has created some bad incentives, and made it hard for buyers to really know what they were buying.

Impressions 59

Impressions Video Ads Banner Advertising 59

Banner Flow

MAY 12, 2023

Meta pushes Brands towards running fully enabled shops in-app Meta is introducing changes to Shop ads on Facebook and Instagram to improve in-stream buying efficiency and promote its AI ad targeting options. From updates to Meta’s shoppable ads to YouTube’s introduction of trend content there’s a lot to digest, so let’s get right in.

Media 52

Media Affiliates Brand Awareness Entertainment 52

Banner Flow

DECEMBER 16, 2021

It’s important to have a view of the market, know what’s trending and understand what consumers want from your brand. The report highlights that, across the past two years, social media user behaviour is evolving to lean more towards making connections, plus seeking entertainment and news. Four key social ad trends for 2022.

Media 98

Media Advertising ROI Entertainment 98

VideoWeek

JUNE 28, 2023

As Purpose Disruptors puts it, “The more adverts we see, the more stuff we buy, the more stuff gets made and more emissions are generated” The concept can be applied to businesses across the landscape. In some cases, consumers might buy more of one product as a result of an effective ad campaign, but less of a competing product.

Advertising 52

Advertising Agency Ad Tech Finance 52

Flashtalking by Mediaocean

DECEMBER 13, 2021

Go-getting campaigns from the likes of Tesco have been answered by consumers embracing the festive spirit and showing not only rising confidence but also greater spending intent. The majority of this cash is still in the bank, with many consumers looking to splurge during the holiday season.”

Retail 52

Retail Affiliates Fashion SEO 52

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

InMobi

MARCH 10, 2015

InMobi’s Head of Marketing in North America, Rick Jones ( @rickjonestweets ) talked about the significant changes we can expect to see in mobile viewing behaviour and consumer engagement. "We

Native Advertising 52

Native Advertising Advertising Marketing 52

InMobi

MAY 13, 2020

We at InMobi took a deep dive into the shift in consumer behaviour using our Mobile Market Research Platform. The Overall Consumer Sentiment About the Coronavirus While awareness of the actual origin of coronavirus has increased by 4 percent, misinformation continues to abound, leaving Indians in a state of confusion.

Food 52

Food Education Media Entertainment 52

InMobi

SEPTEMBER 28, 2016

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. mobile programmatic media buying is expected to reach $21.22 This is also referred to as bot behaviour. By 2017, U.S.

Viewability 52

Viewability Impressions ROI Rich Media 52

VideoWeek

JUNE 9, 2022

“I think kids have a much larger voice than they’ve had maybe in the past, and families are a lot more collaborative in what they’re doing within the household – what they’re watching and what they’re buying.”. And children’s viewing habits mean that winning with young audiences can help a streaming service reduce churn.

Audience 64

Audience Media 64

TechCrunch Ads

MAY 26, 2022

On the Google probe specifically, Andrea Coscelli, the CMA’s CEO, said today that it’s opening a new investigation as it’s concerned Google is unfairly leveraging its dominant position to favor its own services — harming rivals, customers and consumers.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

VideoWeek

AUGUST 17, 2023

The report, released weeks after a previous Adalytics report accused YouTube of violating its own standards for TrueView buys, places the trustworthiness of YouTube’s ad offering under fresh scrutiny. This includes serving of ads based on demographic and behavioural data, and tracking users who click on ads.

Machine Learning 52

Machine Learning Cookies Advertising Ad Targeting 52

VideoWeek

APRIL 5, 2024

Knowing that a consumer is a gamer, and which console they are playing, also becomes valuable to Roku in this environment. The structure of the deal would likely require Skydance to start by buying National Amusements, the Redstone-owned cinema group that controls Paramount Global. The contract runs until the end of Q1 in 2027.

Ad Tech 59

Ad Tech Agency Media Audience 59

TechCrunch Ads

JUNE 22, 2022

“Thanks to our dialogue, consumers will be able to spot all kinds of advertisement that they are exposed to when using this platform,” said the EU’s commissioner for justice, Didier Reynders, in a statement yesterday.

GDPR 80

GDPR CPC Pop-Up Advertising 80

VideoWeek

DECEMBER 8, 2022

It is a specification for today’s TV environment that leverages ongoing technological advancements as well as the changing way in which people consume TV content. Meanwhile, the hybrid nature of the content offers the potential for programmatic trading and the benefits offered by the automated buying and selling of TV inventory.

Non-Profit 59

Non-Profit Advertising Manufacturing Banner 59

VideoWeek

MARCH 3, 2023

“Partnering with CafeMedia to unlock these use cases will help extend marketers’ performance across the open internet while promoting fairness and trust for publishers and consumers,” said Travis Clinger, SVP activations and addressability at LiveRamp. US Consumers Use an Average of 11 Video Services US consumers use an average 11.6

Advertising 52

Advertising Marketing Retail Ad Tech 52

Banner Flow

DECEMBER 16, 2021

It’s important to have a view of the market, know what’s trending and understand what consumers want from your brand. The report highlights that, across the past two years, social media user behaviour is evolving to lean more towards making connections, plus seeking entertainment and news. Four key social ad trends for 2023.

Media 52

Media Advertising ROI Entertainment 52

VideoWeek

JULY 14, 2022

. “As we see the shift of traffic and interest to virtual-native content, from games and TikTok videos to the metaverse, we need to find solutions that understand the new behavioural patterns in these new “experience-first virtual platforms”,” said Evangelos Pappas, CTO at Metanomic. ” The one that got away. .

Ad Tech 69

Ad Tech Advertising Audience Education 69

InMobi

FEBRUARY 19, 2016

2016 will be the year where companies will be obsessed with customer behaviour and mobile moments will be the next battlefield where companies will need to win to retain their customers. To find out, we reached out to several top executives to share their outlook around mobility and consumer behaviour.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

VideoWeek

MAY 12, 2023

The Week in Tech PubMatic Launches New SPO Product ‘Activate’ The supply side has taken another leap across the aisle, as PubMatic on Monday announced a new product called Activate, enabling brands and agencies to buy CTV and online video inventory directly through the SSP. Captify, IRIS.TV

Advertising 52

Advertising Entertainment Media Non-Profit 52

SODP

JULY 3, 2019

Developed by global one-to-one marketing specialist Clicksco Group, Carbon DMP uses data science and machine learning (ML) to deliver intelligent insights into customer behaviour and intent to build and export better performing audiences that aim to reduce campaign costs, improve results and increase revenues.

Machine Learning 52

Machine Learning GDPR Impressions Audience 52

VideoWeek

OCTOBER 13, 2023

The concession ensures the cloud streaming rights for Activision games produced over the next 15 years will be controlled by a competitor, said the CMA, enabling continued consumer access to that content. Lidl, Ocado, ICA), or online consumer shopping marketplaces (e.g. This typically includes retailer websites and apps (e.g.

Retail 97

Retail Media Agency Ad Tech 97

VideoWeek

JANUARY 19, 2024

Samba TV Brings CTV Audience Segments to Adform’s DSP Adform, a media buying platform, and Samba TV, an audience measurement company, have launched new CTV targeting capabilities on the DSP. The geo audience segments will be available to buy on Adform’s platform in Q1 2024 in Germany, UK, France, Italy and Spain.

Non-Profit 52

Non-Profit Media Agency Audience 52

InMobi

MARCH 1, 2016

With these seamless integrations, retailers can ride the tidal wave of payments, ease the consumer shopping experience, and propel mobile sales in 2016. Utilizing contextually relevant product placement within mobile content experiences offers retailers an opportunity to participate in new discovery-led mobile shopping economy. What’s Next?

Retail 52

Retail Marketing Media Advertising 52

VideoWeek

MAY 27, 2022

Google Hit With Fresh UK Probe Over Anticompetitive Behaviour in Ad Tech. Taboola signed a definitive agreement to buy personalisation tech firm Gravity R&D. Using Gracenote’s metadata, including an ID for each individual airing, content platforms can connect consumers to programming on FAST and linear channels on vMVPD services.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. LightBoxTV is Bringing Captify Data to CTV Buys LightBoxTV, a CTV planning tool, has announced an integration with Captify, a search intelligence platform. She was dismissed from S4C in November over the alleged abusive behaviour.

Video Ads 52

Video Ads Media Ad Tech Agency 52

VideoWeek

AUGUST 25, 2023

Currently, this is only available for national TV buys. One example is “Binge & Bolt” behaviour, the research said, where users cancel after watching all the interesting content as quickly as possible. The findings suggest 14 percent of SVOD users engage in this behaviour fairly often, and 5 percent very often.

Media 52

Media Retail GDPR Agency 52

VideoWeek

MARCH 17, 2023

Group Black Makes $400 Million Bid for Vice Media Group Black, a business which invests in Black-owned media companies, has submitted a $400 million bid to buy Vice Media, the Wall Street Journal reported this week. Netflix has reportedly hired former FreeWheel CPO Jon Whitticom to advise on whether to ‘“build or buy”.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

InMobi

JULY 29, 2013

Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. Mobile devices are influencing consumers buying decisions and how they engage with brands, using mobile social media peer notions and reviews. So what does it mean for the marketers?

Mobile Ads 40

Mobile Ads Rich Media Mobile Search Retail 40

InMobi

OCTOBER 12, 2016

There has been a change in purchasing patterns among consumers mostly dominated by mobile phones over the last few years. Consumers loosen their purse strings during this period, which include festivals such as Dhanteras, Durga Puja, Dussehra and Diwali. Remarketing is the closest solution akin to CRM in the mobile world.

Video Ads 52

Video Ads Brand Awareness Audience Retail 52