Martech

JULY 18, 2022

Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets.

Marketing 100

Marketing Education Audience Advertising 100

Martech Series

AUGUST 30, 2022

Report demonstrates the company’s commitment to sustainability practices and obligations as a member of the United Nations Global Compact. SoftServe, a leading digital authority and consulting company, has released the company’s sustainability report for 2021. Diversity, Equity, and Inclusion. IT Education.

Education 90

Education MarTech Marketing Media 90

Martech

APRIL 5, 2022

Diversity at all levels of a company is an indicator of success. A culture of diversity and inclusion is the cause of it. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Business performance.

Audience 117

Audience Education Communications Marketing 117

Ad Monsters

MARCH 15, 2024

Through their strategic partnership, which began last month, SHE Media and Colossus SSP hope to fuel the growth of women-owned and diverse-owned properties. Last month, SHE Media and Colossus SSP announced a partnership that would further both companies’ commitments to serving women and other diverse audiences.

Media 59

Media Audience Food Education 59

illumin

OCTOBER 27, 2023

So, what produces good company culture? What aspects of a company’s environment create the ideal workplace and foster both individual and organizational success? This answer is going to be slightly different for every company. When one of these three pillars fail, it is a sure sign of weak company culture.

Communications 98

Communications Conversion Ad Tech Audience 98

Ad Monsters

APRIL 3, 2023

Diversity, equity, and inclusion in marketing is all about how different voices and identities are represented and elevated across all forms of messaging and communications across all channels. With population shifts, businesses must incorporate diversity into their business practices. BRIDGE is my vehicle.

Marketing 97

Marketing Education Communications Advertising 97

Digital Remedy

JUNE 23, 2023

Digital Remedy is proud to announce our partnership with Digital Culture Group (an NMSDC-certified advertising solutions company) and the appointment of its founder Crystal Foote , as Executive Director & Head of Multicultural to its leadership team.

Audience 52

Audience ROI Advertising Marketing 52

Martech Series

JUNE 28, 2022

She also currently serves as the CEO for Bumbershoot, a boutique consulting firm that provides cultural and market insights for inclusive, equitable, and diverse representation across brand, content, product, and customer experience. Inclusivity builds loyalty in employees and innovation in companies.”.

MarTech 88

MarTech Marketing 88

Martech Series

JULY 13, 2022

New Relic, the observability company, published its inaugural environmental, social, and governance (ESG) 2022 Impact Report. Our ESG program and inaugural report have been woven into the fabric of our company strategy, culture, and vision. and of women company-wide.

Education 92

Education MarTech Marketing 92

Martech

NOVEMBER 29, 2021

With workers holding the upper hand in the job market, employers are under pressure, not just to provide fair compensation, but to address quality of life issues — including not just work/life balance and opportunities for remote or hybrid working where appropriate, but ensuring teams are diverse and workplaces inclusive.

Healthcare 104

Healthcare Finance Entertainment Impressions 104

Martech Series

NOVEMBER 17, 2022

Braze believes that this report is a significant milestone in the company’s commitment to continuously evaluate and improve practices around environmental stewardship, social impact, and governance. We want to weave our social impact program the fabric of our company strategy, culture, and vision.”.

MarTech 78

MarTech Marketing 78

Martech Series

OCTOBER 10, 2022

-Glassdoor Users Can Now Search for Companies by Workplace Factors or Demographic Group Ratings. -43% The advanced filtering capabilities allow job seekers to easily search for companies based on millions of insights publicly available on Glassdoor. According to a new Glassdoor survey conducted by The Harris Poll, 43% of U.S.

MarTech 83

MarTech Marketing 83

Digiday

APRIL 17, 2023

Publishers are slowly publicly releasing the latest reports on the diversity of their workforces. And while Condé Nast, Hearst, The New York Times, Vice Media Group and Vox Media diversified their companies’ staffs compared to the year prior, they are still primarily hiring white people. The remaining 12% were “undeclared.”

Media 97

Media 97

Martech Series

JANUARY 26, 2023

“The success of our company is built on the foundation of the people that come to work for us every day, who bring their unique experiences, talents and perspectives to our organization,” said Mike Gianoni, president and CEO, Blackbaud. Braven in the U.S., Braven in the U.S., whose mission is to end racial inequality.

Education 84

Education Non-Profit MarTech Marketing 84

Martech Series

DECEMBER 15, 2022

As leaders, we have a responsibility to build a workplace culture where all people feel valued, and to embrace diversity, authenticity and trust, empower our employees, and support each other within our communities”. “We Marketing Technology News: Progress Earns Multiple Awards and Recognitions in the Second Half of 2022. “As

Marketing 94

Marketing Rich Media SEO MarTech 94

Digiday

MARCH 20, 2023

This is part 1 of 2 in our series about diversity at agencies. Part 2 will focus on strategies for the future and client diversity. For many agencies, it can be hard to quantify progress in diversity. Research shows that consumers will stick with brands or favor a company when they see diverse and multicultural media.

Agency 67

Agency Media Ad Tech Advertising 67

Digiday

DECEMBER 11, 2022

Danisha Lomax is asking creative agencies to put their money where their mouths are and maintain the diversity, equity and inclusion momentum that started two years ago. In fact, it’s her job as newly appointed evp, head of client inclusivity and impact at Digitas North America. She did not offer further details.). “We

Marketing 70

Marketing Conversion Agency Media 70

Martech Series

NOVEMBER 3, 2022

With increasing demands from customers and employees for tangible sustainability action as well as new regulations coming soon in Europe and inevitably following in the United States, ESG is on everyone’s mind – if a company isn’t already working on sustainability goals, they are thinking about it”.

Education 94

Education MarTech Marketing Data Management Platform 94

Martech Series

OCTOBER 9, 2022

This third-annual award celebrates companies that have gone above and beyond to provide impactful corporate social responsibility (CSR) programs for their employees and surrounding communities. Beyond this, they strive for sustainability and have a plan to minimize their environmental footprint.”.

MarTech 72

MarTech Marketing 72

Martech Series

JUNE 9, 2022

Reframe , the first tech-enabled change management platform that helps build inclusive experiences at scale, is working with Razorfish to bring inclusive experiences to the center of the leading digital agency’s workplace. Bowman , Reframe founder and CEO.

Communications 52

Communications MarTech Advertising Agency 52

Digiday

JANUARY 31, 2023

In celebration of Black History Month, brands such as IPSY makeup subscription, Jack Daniel’s whiskey, and Sirius XM broadcasting are extending their inclusive marketing efforts beyond the month of February. According to Pew Research in 2019, one in every four Gen Zers are Hispanic in comparison to just 12% of Gen Xers in 1987.

Marketing 71

Marketing Pop-Up Banner Audience 71

Martech Series

JULY 20, 2022

With Experience Overseeing People Operations for Multiple Public Companies, Herring Will Focus on Furthering ZoomInfo’s DEI Initiatives. Chad’s experience across a number of public companies, industries, and businesses of all sizes stood out among his peers.”. I’d like to personally welcome Chad to ZoomInfo,” said Schuck.

MarTech 84

MarTech Marketing 84

Martech Series

JUNE 7, 2022

a Hitachi Group Company and leader in Digital Engineering, announced its global sustainability efforts have earned a silver rating from EcoVadis. GlobalLogic nurtures a culture built on the tenets of sustainability: Environment, Social Capital, Corporate Social Responsibility (CSR), and Diversity, Equity, and Inclusion (DEI).

MarTech 89

MarTech Marketing 89

Martech

FEBRUARY 2, 2022

Diversity, equity and inclusion in Denny’s marketing efforts. Denny’s began a Name, Image and Likeness (NIL) program featuring student athletes last fall, when it included football’s “often-forgotten” offensive linemen in the brand’s cross-collegiate All-Pancaker Team promotion. Image: Denny’s.

Media 104

Media Marketing Conversion MarTech 104

Martech Series

NOVEMBER 30, 2022

Industry veterans Diego Lomanto and Ruby White join to accelerate Ada’s go-to-market strategy and people and culture initiatives. Diego Lomanto, Ada’s new CMO, has more than 20 years of experience leading marketing and product teams in technology businesses ranging from startups to public companies.

Marketing 88

Marketing Conversion Communications MarTech 88

Ad Monsters

MARCH 8, 2023

Despite all major industries rallying for diversity and inclusion initiatives, research shows that women leaders leave their companies at the highest rates we’ve ever seen. Whether they transition to a more inclusive company or branch out to start their own, professional women are fighting for the next generation of women.

Ad Tech 106

Ad Tech Ad Space MarTech Marketing 106

Martech Series

AUGUST 16, 2022

5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. The companies on the 2022 Inc. Today, Inc. revealed that WorkRamp is No. “Inc.

MarTech 82

MarTech Education Marketing 82

Martech Series

OCTOBER 7, 2022

AI technology company, Ezoic, recognized for corporate social responsibility with Tech Cares Award from TrustRadius. This annual award from TrustRadius celebrates companies that have gone above and beyond to provide impactful corporate social responsibility (CSR) programs for their employees and communities.

MarTech 88

MarTech Marketing 88

Digiday

APRIL 19, 2023

As part of its plan to differentiate itself from larger and more established conferences such as CES and Cannes Lions, the newly launched Possible conference held in Miami Beach this week focused on the importance that culture holds in the digital media and marketing ecosystem. That idea is old.” The penetration is deep.

Marketing 67

Marketing Media Audience Advertising 67

Martech

NOVEMBER 18, 2021

Conductor has raised $150M in a funding round led by growth equity firm Bregal Sagemount. This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. This funding will support efforts in prioritizing customers’ and Conductor’s people’s needs.

SEO 110

SEO Healthcare Finance ROI 110

Martech Series

OCTOBER 14, 2022

As CPO, Aiello will oversee the full team member-related portfolio, including Team Member Experience and Talent Management, Diversity, Equity and Inclusion, People and Organization, and other functions. a Fortune 500 company. She has deep expertise in culture, high growth environments, and digital transformations.

Retail 81

Retail Fashion eCommerce MarTech 81

Martech Series

OCTOBER 6, 2022

companies recognized for employee sentiment and satisfaction. LivePerson, a global leader in customer engagement solutions, has been named to Newsweek’s Most Loved Workplaces list for 2022, ranking at #44 among the top 100 companies recognized for employee happiness and satisfaction at work.

MarTech 89

MarTech Marketing 89

Martech Series

JULY 25, 2022

Matterkind, IPG’s activation intelligence company, today debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising. Some additional key findings of the report explore how: Customers favor diverse advertisers.

Advertising 52

Advertising Communications Audience MarTech 52

Martech Series

OCTOBER 11, 2022

companies recognized for employee sentiment and satisfaction. The 2022 Top 100 Most Loved Workplaces® are the result of a collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research company. Ranked 16 among 100 U.S. The results were determined after surveying more than 1.4

eCommerce 72

eCommerce MarTech Marketing 72

Digiday

JUNE 26, 2022

One of the arguments company managers are making for bringing employees back to the office is to foster company culture and connection. As more employee resource groups crop up at media companies, these groups are proving to be a valuable resource to building community and the feeling of inclusion.

Media 67

Media Communications Marketing 67

Martech Series

JULY 15, 2022

This latest YouAppi news illustrates the nation-wide trend toward greater inclusion and diversity within the technology landscape, a traditionally problematic area in the fight for gender equity. A recent study found that companies that increased the number of female partners by 10% saw 9.7% more profitable returns.

Retargeting 84

Retargeting MarTech Marketing 84

Digiday

MARCH 26, 2023

This is part 2 in our series about diversity at agencies. Amidst a slew of post-pandemic epiphanies, agencies are acknowledging their role in expanding their diversity efforts to support a more inclusive industry. across the company. That means a DEI strategy at Publicis Groupe U.S. Its global workforce is 51% women.

Agency 64

Agency Public Relations Media Conversion 64