Martech Series

MARCH 1, 2023

companies Nativo , the most advanced content technology platform where advertisers and publishers distribute brand stories at scale, announced it won two awards for its outstanding people-first workplace. The Q4 recognitions awarded by Comparably include Best Companies for Diversity and Best Companies for Women.

MarTech 70

MarTech Marketing Advertising 70

Martech

FEBRUARY 16, 2024

The challenge is making campaigns that are more nuanced and aware of cultural differences when targeting this audience. Each with its own culture and language. Two-thirds say they are very likely to cut ties with brands that devalue the Black community. Why we care. This presents a challenge and an opportunity for marketers.

Audience 115

Audience MarTech Media Marketing 115

Martech Series

NOVEMBER 3, 2022

With increasing demands from customers and employees for tangible sustainability action as well as new regulations coming soon in Europe and inevitably following in the United States, ESG is on everyone’s mind – if a company isn’t already working on sustainability goals, they are thinking about it”.

Education 94

Education MarTech Marketing Data Management Platform 94

Digital Remedy

JUNE 23, 2023

Digital Remedy is proud to announce our partnership with Digital Culture Group (an NMSDC-certified advertising solutions company) and the appointment of its founder Crystal Foote , as Executive Director & Head of Multicultural to its leadership team. Be sure to follow Digital Remedy on LinkedIn for the latest company updates.

Audience 52

Audience ROI Advertising Marketing 52

Martech Series

JULY 14, 2022

eSSENTIAL Accessibility (eA), the leading digital Accessibility-as-a-Service platform, announced another growth milestone: the company has more than tripled its employee count, increasing from 42 employees in 2020 to now more than 200. One in which our employees feel valued and connected to our mission.”

MarTech 87

MarTech Marketing 87

Martech Series

JULY 22, 2022

By holding steadfast to our sustainability commitments, as well as our 5C Culture — focusing on Customer, Commitment, Change, Caring and Creativity — we were able to achieve our environmental goals, support our valued associates and help take care of our communities.”. Increased mpg in private fleet by 25% since 2018.

MarTech 97

MarTech Conversion Marketing 97

PubMatic

SEPTEMBER 12, 2023

It has been incredible to see the progress we’ve made over that period from both a demographic and inclusive culture perspective. Not only have these DE&I efforts benefited the employees involved, but they are also crucial building blocks of a long-term competitive advantage for our company. We also increased by 2.4-points

Non-Profit 81

Non-Profit Retail Media Marketing 81

Martech Series

JANUARY 9, 2023

Company Taps Priyanka Singh to Lead Global People Function and Promotes Executives Myles Kleeger and Astha Malik. Supported by our values and enhanced by our culture, Braze’s growth has always been driven by harmonious connection between our people, the technology we build, and the customers we serve around the globe.

Real Estate 97

Real Estate MarTech Marketing 97

Ad Monsters

MAY 23, 2023

My father worked in a jewelry manufacturing company, and my mother was a seamstress. At home, we were very in tune with our Chinese culture, but on the outside, I was an outlier. I was one of the few Asian people in my community, and it was difficult not to experience some form of racism when that was the case.

Media 98

Media Ad Tech Ad Ops Manufacturing 98

Martech Series

NOVEMBER 2, 2022

AUDIENCEX, the leading integrated platform built for omnichannel advertising performance, has focused throughout 2022 on strengthening and evolving its company culture. A central component of this philosophy has been the founding of the company’s Purpose Team, an employee-led program that gives members ownership of the program.

Non-Profit 88

Non-Profit Education Banner MarTech 88

Martech

MARCH 29, 2023

While that’s a part of it, agility at scale is more about culture transformation. The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility. It’s this type of culture change that will lead to true agility.

Marketing 101

Marketing MarTech 101

Ad Monsters

DECEMBER 27, 2023

While some made it a part of their company goals to work towards DEI, others in the advertising industry are noticing that the era of diversity is not what it once was. We learned about the importance of cultural diversity and how people from all walks of life impact the ad tech industry through their tenacity and innovation.

Ad Tech 93

Ad Tech Audience Media Retail 93

Digiday

JUNE 26, 2022

One of the arguments company managers are making for bringing employees back to the office is to foster company culture and connection. As more employee resource groups crop up at media companies, these groups are proving to be a valuable resource to building community and the feeling of inclusion.

Media 67

Media Communications Marketing 67

Martech

JANUARY 23, 2024

Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community. The company has sold upwards of 250 million books over the last two decades.

eCommerce 116

eCommerce Brand Awareness MarTech Media 116

Martech Series

DECEMBER 7, 2022

They have widened candidate pools by partnering with COOP to ensure that candidates from underrepresented and often overlooked communities are considered, and RoleBot to help seek out qualified candidates regardless of any pre-existing bias. increase), Asian (6.8% increase), African American (4% increase) or multi-ethnic (18.6%

Audience 84

Audience MarTech Marketing Agency 84

TechCrunch Ads

MAY 23, 2022

Instagram is rolling out a “visual refresh” for its branding this week, the company announced in a blog post on Monday. The company is introducing a slightly tweaked brighter new logo, typeface and full-screen marketing layouts. The company says Instagram Sans is a contemporary remix of grotesque and geometric styles.

Marketing 124

Marketing Media Advertising 124

Martech Series

FEBRUARY 2, 2023

Our employees continue to be our strongest asset as we believe a positive work environment directly supports better client experiences and company growth,” said Tom O’Regan, CEO of Madison Logic. We strive to put employees first and deeply care about the culture and community we’re building together.

ROI 84

ROI MarTech Impressions Marketing 84

Martech Series

AUGUST 16, 2022

5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. The companies on the 2022 Inc. Today, Inc. revealed that WorkRamp is No. “Inc.

MarTech 82

MarTech Education Marketing 82

Aronson Ads

FEBRUARY 16, 2024

When there’s a significant pop culture moment, where is the first place people react and discuss? Companies have started to catch on and act swiftly to roll out social media campaigns and content to generate more engagement, reach new audiences, and strengthen the brand’s social community. Social media.

Media 77

Media Fashion Audience Marketing 77

Ad Monsters

DECEMBER 4, 2023

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be Marcus Collins Drawing on his extensive experience as a strategist for Apple, Nike, and Beyoncé, Marcus Collins argues true cultural enga gement is the most powerful vehicle for influencing behavior. Collins, who holds a Ph.D. Collins, who holds a Ph.D.

Advertising 111

Advertising Media Education Entertainment 111

Martech Series

FEBRUARY 22, 2023

Semrush, a leading online visibility management SaaS platform, today announces the acquisition of Traffic Think Tank (TTT), a leading marketing education company and community featuring premium content by and for world-class marketing and growth leaders.

Education 84

Education SEO Marketing MarTech 84

Martech

OCTOBER 18, 2022

Tesla’s Elon Musk had just tweeted that his company would accept payment for cars in Bitcoin. From the 55 people who initially showed interest on a company chain email, Wykes-Sneyd created a 22-person taskforce that included employees across the organization. Here are the steps Adidas has taken so far. Build a metaverse-ready team.

MarTech 141

MarTech Audience Marketing Media 141

VideoWeek

JUNE 9, 2022

Analysts from ISD and eight partner organisations surveyed the social media landscape to find high-traction disinformation emanating primarily from pundits and political actors “who merge climate and “Culture Wars” narratives to violate multiple content moderation policies in tandem.”

Media 112

Media Advertising 112

Martech Series

JANUARY 26, 2023

“The success of our company is built on the foundation of the people that come to work for us every day, who bring their unique experiences, talents and perspectives to our organization,” said Mike Gianoni, president and CEO, Blackbaud. Braven in the U.S., whose mission is to end racial inequality.

Education 84

Education Non-Profit MarTech Marketing 84

Martech Series

AUGUST 31, 2022

Great Place to Work and PEOPLE magazine have named Sprout Social as one of the 2022 PEOPLE Companies that Care. The Companies that Care award is based on over 1 million employee survey responses and data from companies representing more than 6.1 million U.S.

MarTech 65

MarTech Marketing 65

Martech

APRIL 28, 2023

The biggest challenge with generative AI is that it lacks cultural context. Global multinational companies with markets everywhere could have an issue with using AI to optimize for local languages and ensure that all the content aligns culturally, considering slang and other local issues.

Marketing 131

Marketing SEO Machine Learning Audience 131

Martech Series

JANUARY 26, 2023

Announces Work With Publicis And Dentsu, Advisors Actor Adrian Grenier , Activist Chelsea Miller And Ex-Lyft Exec Mike Masserman ValuesCo , a Web3 startup powering community-driven rewards ecosystems for good, has closed a $2.7 Learning about this technology by harnessing it to build connection and community has become standard.

Advertising 78

Advertising MarTech Education Audience 78

Martech Series

OCTOBER 7, 2022

AI technology company, Ezoic, recognized for corporate social responsibility with Tech Cares Award from TrustRadius. This annual award from TrustRadius celebrates companies that have gone above and beyond to provide impactful corporate social responsibility (CSR) programs for their employees and communities.

MarTech 88

MarTech Marketing 88

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. But that is the exception, not the rule.

Media 132

Media Pharmaceuticals Audience Impressions 132

Martech

AUGUST 29, 2022

Introduced by Starbucks in 2003, it has become a cultural icon, created a new consumer product sector and, oh yeah, generated approximately $2,000,000,000 in sales for the company. Cultural Icon. These private social media communities can have a big impact on sales. Part of the success has to do with limited availability.

Conversion 101

Conversion Pop-Up MarTech Retail 101

Martech Series

DECEMBER 15, 2022

As leaders, we have a responsibility to build a workplace culture where all people feel valued, and to embrace diversity, authenticity and trust, empower our employees, and support each other within our communities”. ‘We Marketing Technology News: Progress Earns Multiple Awards and Recognitions in the Second Half of 2022. “As

Marketing 94

Marketing Rich Media SEO MarTech 94

Martech

MARCH 1, 2022

Yes, people are still talking about personalization, attribution and an integrated marketing technology stack, but for the present a different topic is dominating conversations in the marketing and marketing operations communities. Sales enablement platform Outreach has announced it will no longer do business with Russian-based companies.

MarTech 101

MarTech Conversion Marketing 101

Martech Series

JULY 21, 2022

the leading market research cloud for Fortune 500 companies, announced it has been recognized by the Comparably Awards as one of the 2022 Best Companies for Leadership. Companies of every size have grappled with how to best empower managers and leaders in this new environment. Fuel Cycle Inc.,

MarTech 94

MarTech Marketing 94

Ad Monsters

OCTOBER 14, 2022

And the situation is far worse for Hispanic/Latinx media companies, who really aren’t seeing their warranted share of coins coming from advertisers. “So when it comes to understanding our audiences, we accomplish that because we operate with many of the same challenges our communities face. .

Ad Tech 98

Ad Tech Audience Media Agency 98

Martech Series

JUNE 13, 2022

These awards put a spotlight on the strong culture of innovation that has defined Cvent for more than 22 years and are a credit to the more than 1,300 people on our technology team who are deeply committed to developing the cutting-edge solutions our customers need to deliver incredible experiences.”.

MarTech 115

MarTech Marketing 115

Martech Series

SEPTEMBER 21, 2022

Today, next-generation communications platform, Spot, announced $5.5M in combined Seed Round funding led by Freestyle and additional investors, including Liquid 2 Ventures, Community Access Fund, and Founder’s Co-Op. The Seattle-based company was established by Outreach co-founders, Gordon Hempton and Wes Hather.

Communications 88

Communications MarTech Conversion Marketing 88

Martech

AUGUST 16, 2022

One sign of how the landscape is changing, adtech companies like Anzu are partnering with publishers to provide dynamic ad placements in-game. Partnerships between game publishers and adtech companies are making it easier for brands to find their audiences in-game. Understanding the community. Lead with brand strategy.

Marketing 110

Marketing Fashion Audience MarTech 110