Martech

NOVEMBER 28, 2022

Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades. Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement.

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Martech

MAY 30, 2025

the next-gen search era, where users rely on summarized results, B2B marketers must adapt how they: Build visibility. Dig deeper: How are marketers usingChatGPT’sOperator function? Hello, generating direct, synthesized answers. That has toppled long-held assumptions in B2BSEOand content strategy.In Measure performance.

SEO 97

SEO Clickbait Impressions Education 97

Ad Monsters

DECEMBER 5, 2022

Writes TAG, “The digital advertising industry has long acknowledged that the fight against fraud requires a concerted effort, with all market participants working together to ensure traffic quality and brand safety.” He too clicked on a clickbait ad and talked to scammers who persuaded him to install AnyDesk on his computer.

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Clickbait Ad Exchange Education Pop-Up 98

Digiday

FEBRUARY 2, 2023

As OpenAI begins rolling out a subscription version of ChatGPT, more companies are using the wildly popular text generator to build custom marketing tools. Meanwhile, marketers are setting their sights past the free version and integrating their own data sets with OpenAI’s large language models. How soon is now?

Marketing 92

Marketing Clickbait Agency Impressions 92

Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Projections show that digital marketing in the U.S.

Advertising 134

Advertising GDPR Clickbait Machine Learning 134

Ad Monsters

SEPTEMBER 17, 2024

Discover the hidden tactics behind its market power and what it means for the future of digital advertising. Google felt it necessary to place relevant ads without ever paying above market rate on behalf of Proactiv or any other advertiser. There’s no way to know what bid price you have to beat to win.

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Display Advertising Clickbait Ad Tech Non-Profit 116

Smarty Ads

FEBRUARY 13, 2020

We are living in a time of great turbulence caused by fake news, clickbait titles and, a rising phenomenon that has made a lot of noise recently, ad fraud. Even though a lot of efforts have been put into ad fraud detection, the number of fraudulent impressions stays.

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Clickbait Impressions Marketing 52

Digiday

AUGUST 14, 2023

Marketers say they’re concerned about made-for-advertising (MFA) sites, but the industry lacks a clear consensus on what an MFA actually is. Consider this response when Digiday asked one media buyer for their stance on including MFAs in clients’ programmatic campaigns: “My mind immediately goes to clickbait.

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Clickbait Advertising Media Marketing 69

Adtaxi

JUNE 1, 2022

Email marketing is alive and well in 2022. Here’s what email marketing looks like in the current ecommerce landscape, the potential obstacles advertisers still need to solve, and why successful email campaigns are worth investing in both now and in the future. contact us.

Clickbait 87

Clickbait eCommerce Shipping Retargeting 87

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. Additionally, increasing your CTR will allow you allocate your marketing budget more efficiently, as you can generate more sales with the resources you already have. .

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Click Through Rate SEO Clickbait Impressions 138

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,

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Clickbait Advertising Ad Tech Demand Side Platform 68

VideoWeek

JULY 21, 2022

After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. They essentially assume that all reach is equal – that one of twenty ads crammed into a clickbait slideshow is as likely to grab someone’s attention as an ad on a quality news site.

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Agency Viewability Impressions Clickbait 122

Single Grain

JULY 17, 2023

It’s rife with templates and ways of manipulating image elements to create the right thumbnail for your style of content: MagicThumbnails is another great tool: 4) The Power of Clickbait and Trending Topics Now, let’s tackle a topic that often sparks a modicum of controversy: clickbait. Now, hold on a moment.

Clickbait 52

Clickbait Audience SEO Entertainment 52

Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. native advertising market was worth more than $52 billion : For e-commerce businesses, native ads have not disappointed. Check the network's compliance in case you plan to use clickbait.

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Native Advertising Advertising Ad network Conversion 134

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Get My Free SaaS Marketing Plan What Is Native Advertising? And SaaS marketers should be particularly careful with it.

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Native Advertising Advertising CPC Brand Awareness 97

Digiday

NOVEMBER 10, 2022

Effectively, the latter approach could potentially result in a new green levy to the already bothersome ad tech tax – one that already consumes approximately 50% of every dollar that marketers write, but one that is ethically difficult to begrudge for responsible practitioners.

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Ad Tech Clickbait Media Agency 68

Single Grain

FEBRUARY 19, 2025

Because they appeal to a total addressable market (TAM), anyone in the workforce can relate, comment, and engage. Avoid clickbait : While strong hooks are essential, misleading your audience for engagement can hurt credibility in the long run. If organic LinkedIn marketing isn’t working, advertising is always an option.

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Audience Clickbait Impressions Media 52

Lemonads

SEPTEMBER 25, 2020

Advertisers explore various marketing channels to grow and engage their traffic. Social media, email marketing, or SMS are other channels they can use to reach new visitors. How to create effective and profitable push campaigns Now that you’ve found out where the push ad fits in the marketing scheme. Don’t use Clickbait.

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Pop-Up CPC Clickbait A/B Testing 52

Single Grain

OCTOBER 1, 2020

If you’re using content marketing as a key part of your marketing strategy, there’s a good chance that you answered “yes.” While blog post audits can be an extension of a content marketing audit, it’s best to conduct them separately. This post was updated October 2020. Gather Feedback. Split Testing. Click To Tweet.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

VideoWeek

OCTOBER 13, 2023

CMA Approves Microsoft and Activision (and Ubisoft) Deal The UK’s Competition and Markets Authority (CMA) has cleared Microsoft’s deal to acquire Activision without the cloud gaming rights, which will be divested to Ubisoft. X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign.

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Retail Agency Media Ad Tech 97

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. After reading this post, you’ll be inspired by successful video content marketing examples. Since podcasts are popular among consumers, marketers have taken note.

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Impressions Machine Learning Audience Brand Awareness 98

InMobi

APRIL 16, 2019

This is the virtuous mantra that digital and growth marketers stand by. For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.” Praveen also started a social commerce firm, running marketing and growth strategies there.

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ROI Impressions Clickbait Click Through Rate 52

Single Grain

SEPTEMBER 30, 2019

In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Dive Deeper: 10 Psychological Hacks to Improve Your Content Marketing. SEMrush is one of the best SEO tools out there and they know how to market themselves well.

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A/B Testing SEO Banner Conversion 110

VideoWeek

JULY 22, 2022

The company warned earlier this year that it had seen a worse-than-expected deterioration in the ad market, which itself sparked a drop in share prices for advertising-dependent companies across the tech sector. And in Q2, the tough market continued to weigh on Snap’s revenues. The survey showed that 24.2 The net balance of +10.8

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Clickbait Agency Ad Exchange Media 52

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness. shares, comments, etc.)

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ROI Native Advertising Ad Exchange Banner 64

AdvertiseMint

JUNE 28, 2023

Using your video as clickbait may lead to a negative impression, thus discouraging viewers from watching subsequent content. One effective TikTok ad creative hook is to solve your audience’s problem, which you can use with other social media marketing campaigns. Is your company seeking to enhance its marketing strategies?

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Clickbait Audience Impressions Media 52

Single Grain

APRIL 21, 2025

In today’s digital marketing landscape, social visibility is everything. Shadow banning represents one of the most challenging aspects of social media marketing in 2025. For businesses running paid media campaigns, particularly on LinkedIn, these shadow-banning concerns add another layer of complexity to your marketing efforts.

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Clickbait Media Audience Machine Learning 52

Single Grain

JANUARY 18, 2024

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. ❌ Avoid using clickbait or misleading hooks that don’t accurately represent the content of your video. Take, for example, a video on event marketing.

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Audience Click Through Rate Clickbait Impressions 52

AdvertiseMint

JULY 2, 2023

These ads on TikTok are a social media marketing method typically used to raise awareness about a product or service. Is your company seeking to enhance its marketing strategies? Check out AdvertiseMint’s user-friendly marketing guides and the related articles section of this blog post.

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Video Ads Clickbait Retail Audience 52

Single Grain

MAY 30, 2023

Related Content: 7 Mistakes in UI and UX That Are Costing You Engagement 3) Maximizes Your Ad Reach at a Lower Cost With multi-device compatibility and targeted messaging, running display ads helps you reach a broad market of people who might use various devices to find your business. It is automatically turned on for all display campaigns.

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Display Advertising Machine Learning Conversion CPC 52

VideoWeek

FEBRUARY 23, 2024

According to the filing, the trio also charges Fubo more for content than other distributors, suggesting coordinated efforts to eliminate competition in the sports-first streaming market. 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market.

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Ad Tech Pop-Up Retail Media 52

VideoWeek

JUNE 23, 2023

This partnership will allow advertisers to buy inventory across more than four markets, which the companies call the “first step towards integrated programmatic TV buying.” “Broadcast TV remains an integral part of the European media landscape,” said RTL AdAlliance deputy CEO and CDO Dr Oliver Vesper.

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GDPR Cookies Ad Tech Agency 52

Martech

APRIL 25, 2025

Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating commutes, business travel and casual office chitchat. Email marketers should take note. That shift got me to rethink my email marketing strategy. That is a net positive for many of us.

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Clickbait Marketing MarTech Audience 109

Martech

JUNE 13, 2022

B2B marketing is a dance between the marketer and the customer. The decision to buy is never easy, so the marketer must cater to the potential purchaser’s desire for more information, providing it until the right moment comes to convert the prospect into a customer. The marketer and customer once did the tango.

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Clickbait Conversion Communications Affiliates 109

Ad Monsters

JANUARY 8, 2024

It began with Bloomberg News saying it had enough of the open markets and to improve its user experience it would eliminate the channel entirely. Then Digiday published a series of articles, saying open programmatic markets are in a tough spot as the “lowest quality” publishers flooded the auctions.

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Cookies Clickbait Ad Exchange Audience 105

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. Now, take a look at this visual representation of how many B2B companies are using content marketing. 30 Actionable Content Marketing Tips for Digital Marketers.

Education 140

Education Pop-Up Entertainment Audience 140

Digiday

OCTOBER 25, 2022

Cheng — who until now hadn’t done anything related to politics — said she tries to create content that’s “positive and useful” rather than anything that triggers anger or clickbait. While corporations have been increasingly involved in addressing social issues, some wonder if that might soon change in the coming year. midterm elections.

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Media Clickbait Affiliates Audience 69