Yahoo and Taboola sign “30-year” exclusive ad agreement
Martech
NOVEMBER 28, 2022
Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades.
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