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How Malvertising Shapes Behavior and Threatens An Industry: A Q&A with Yuval Shiboli, GeoEdge

Ad Monsters

The surge in malvertising has been a source of concern for Yuval Shiboli , Director of Product Marketing at GeoEdge. From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem.

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Conquering Ad Fraud: Top 5 Initiatives that May Help Digital Marketers

Smarty Ads

We are living in a time of great turbulence caused by fake news, clickbait titles and, a rising phenomenon that has made a lot of noise recently, ad fraud. Even though a lot of efforts have been put into ad fraud detection, the number of fraudulent impressions stays.

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Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites

Digiday

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. Nothing new there. In the U.S.,

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No Longer a Novelty, Attention Metrics are Now Fully Ingrained in Agencies’ Planning and Measurement

VideoWeek

After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. .

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Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI

InMobi

This is the virtuous mantra that digital and growth marketers stand by. Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). For example, Lifetime Value per 1,000 impressions (LTVM) is an APM metric.

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How to create a push ad campaign that works well

Lemonads

Advertisers explore various marketing channels to grow and engage their traffic. Social media, email marketing, or SMS are other channels they can use to reach new visitors. How to create effective and profitable push campaigns Now that you’ve found out where the push ad fits in the marketing scheme. Don’t use Clickbait.

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11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. Additionally, increasing your CTR will allow you allocate your marketing budget more efficiently, as you can generate more sales with the resources you already have. .