Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI
InMobi
APRIL 16, 2019
This is the virtuous mantra that digital and growth marketers stand by. Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). But how does one implement it?
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