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How Malvertising Shapes Behavior and Threatens An Industry: A Q&A with Yuval Shiboli, GeoEdge

Ad Monsters

The surge in malvertising has been a source of concern for Yuval Shiboli , Director of Product Marketing at GeoEdge. The results show that scammers changed tactics around 2020, shifting from using auto-redirects to lure users to malicious domains, to relying on clickbait ads to take them to these destinations.

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How to create a push ad campaign that works well

Lemonads

Advertisers explore various marketing channels to grow and engage their traffic. Social media, email marketing, or SMS are other channels they can use to reach new visitors. How to create effective and profitable push campaigns Now that you’ve found out where the push ad fits in the marketing scheme. Don’t use Clickbait.

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Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI

InMobi

This is the virtuous mantra that digital and growth marketers stand by. Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance. LEARN MORE About the Author Praveen Rajaretnam has over a decade of experience in mobile marketing and growth marketing.

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Dive Deeper: 10 Psychological Hacks to Improve Your Content Marketing. 4) Test Your Ads for Success. How to Run A/B Tests that Actually Increase Conversions.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Get My Free SaaS Marketing Plan What Is Native Advertising? And SaaS marketers should be particularly careful with it.

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11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. Additionally, increasing your CTR will allow you allocate your marketing budget more efficiently, as you can generate more sales with the resources you already have. .

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness. shares, comments, etc.)

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