Martech

OCTOBER 5, 2023

retail sites, 100 million SKUs and 18 product categories. Adobe also released insights into the likely brand winners this season, leading product categories, discounts and the role of mobile, as well as a specific forecast for Cyber Week. Adobe Analytics bases its forecasts on data from one trillion visits to U.S. More forecasts.

Electronics 109

Electronics eCommerce Food Retail 109

Chief Martech

DECEMBER 6, 2022

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. Is there a martech product you know that is missing or needs its category updated? Contribute your suggestions here.

MarTech 94

MarTech Affiliates Social Advertising Marketing 94

Martech

MARCH 14, 2024

The study of “the virtual companionship and dating sector” by SplitMetrics also revealed that AI girlfriends are seven times more likely to be downloaded than boyfriends. Chatmeter’s Risk Monitoring helps brands monitor and categorize online reviews and social posts to identify potential crises across various risk categories.

MarTech 106

MarTech eCommerce Retail Marketing 106

Martech

SEPTEMBER 24, 2022

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Consumers were asked what topics they would be interested in related to virtual experiences or products. They sold thousands of $333 NFT virtual wearables in minutes.). Hot metaverse topics. Why we care.

Fashion 114

Fashion Food MarTech Audience 114

Martech Series

JANUARY 12, 2023

First-of-its-Kind AI Platform Honored as a Tech Stack Award Winner in the PR Software and Services Category. The awards also recognize innovation in a wide range of categories essential to the future development and direction of the public relations profession.

Public Relations 82

Public Relations Marketing Communications Impressions 82

Martech

AUGUST 31, 2021

Event management platform Bizzabo announced a new partnership with video-for-business company Brightcove to bolster their virtual hybrid events capabilities. These integrations focus on the CRM, web integrations and marketing automation categories and include top tools like Salesforce, Marketo, Hubspot and Slack. Why we care.

MarTech 99

MarTech Marketing 99

Martech Series

OCTOBER 19, 2022

Virtual Product Placement Company Delivers In-Content Video Experiences at Scale for Advertisers. The prestigious award signals the emergence of virtual product placement as a scalable, programmatic advertising category. Mirriad creates and delivers virtual product placement and in-content advertising campaigns at scale.

Advertising 82

Advertising MarTech Audience Marketing 82

Martech Series

NOVEMBER 17, 2022

DeepBrain AI , a startup company specializing in artificial intelligence (AI), announced that it has been named a CES 2023 Innovation Awards Honoree for Re;memory in the Virtual & Augmented Reality (VR/AR) category. The announcement was made ahead of CES 2023, the world’s most influential technology event, happening Jan.

Communications 79

Communications MarTech Marketing Media 79

Martech

FEBRUARY 29, 2024

This worked to this point because the core of the tech stack was relatively stable, but that’s all about to change as new platform vendors emerge in virtually every category and tech stacks as a whole evolve to take advantage of the capabilities AI enables. The framework and business model they work under is another story.

MarTech 101

MarTech Marketing Agency 101

Martech Series

DECEMBER 15, 2022

Reviewed’s new AccessABILITY Awards are a testament to the necessary category growth, and by honoring these products we hope to continue inspiring the industry to focus on this community.”. 2023 AccessABILITY Award winning brands include: Rendever – Virtual Reality (VR) platform with minigames tailored to the aging community.

Electronics 91

Electronics MarTech Conversion Marketing 91

Martech

MARCH 7, 2024

The Center for Countering Digital Hate (someone please help them with their brand name) tested Midjourney, Stability AI’s DreamStudio, OpenAI’s ChatGPT Plus and Microsoft Image Creator: “With the … minimal entry barriers provided by these platforms, virtually anyone can generate and disseminate election disinformation.”

MarTech 91

MarTech Conversion Communications Media 91

Chief Martech

NOVEMBER 7, 2023

We’re grateful to GrowthLoop , mParticle , OfferFit , SAS , and Snowplow for sponsoring this — and to Goldcast for powering our groovy virtual event. We’ll share: How much the martech landscape has grown — or shrunk? Sign up here , and we’ll send you the all-access link.

MarTech 110

MarTech Entertainment Marketing 110

Martech Series

SEPTEMBER 30, 2022

CEC Branding and Trends Video Recognized in Prestigious Ragan Video, Visual & Virtual Awards. Konica Minolta) is proud to announce it has been named a winner in Ragan’s Video, Visual and Virtual Awards in the Visual Design and B2B Video categories. Konica Minolta Business Solutions U.S.A.,

Marketing 81

Marketing Communications MarTech Audience 81

Martech Series

JUNE 28, 2022

Partnership to allow more organizations in the Spanish-speaking countries of Central & South America to benefit from hosting successful hybrid & virtual events. out of 5 on G2 with multiple category Top Performer badges for each.”. Robert Petrossian, CEO of Engagez. Engagez is ranked as the “Emerging Favorite” with 4.7

ROI 79

ROI MarTech Marketing 79

PubMatic

DECEMBER 22, 2022

For starters, privacy changes, such as Google sunsetting third-party cookies in its Chrome browser and Apple’s App-Tracking Transparency (ATT) framework, have spurred many industry categories to rethink their approach to data. “We Virtual Intrinsic In-Game Assets. Better In-Game Measurement.

Advertising 88

Advertising Brand Awareness Cookies Audience 88

Martech

SEPTEMBER 8, 2021

ON24, the webinar and virtual event platform, has announced that it is now possible for audiences to watch ON24 Webcast Elite live and simulive (as well as on demand) webinars directly in the ON24 Engagement Hub, a central content destination to drive demand and engage with customers.

MarTech 92

MarTech Audience 92

Martech Series

SEPTEMBER 23, 2022

BHN Rewards enables companies to quickly and easily send a selection of virtual gift and prepaid cards for recipients to choose from. “Like quantilope, BHN Rewards offers innovative automation capabilities that help customers streamline their research,” said Jignesh Shah, head of global integrated incentives at Blackhawk Network.

Food 92

Food MarTech Retail Marketing 92

Martech Series

JANUARY 5, 2023

eZ-Xpo, the global leader in Virtual Collaborative Network, launched the World’s 1st All-in-1 AI-Hybrid Events and Virtual Expo Network with eZ-AI Advisor powered by ChatGPT and Google AI for both marketers, digital marketing agencies, and demand generation professionals every day. Matt Fok, CEO & Founder, eZ-XPO. . •

SEO 80

SEO MarTech Agency Marketing 80

Martech

APRIL 14, 2022

And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. At a virtual event last year put on by the OAAA, which as a trade association, supports all outdoor and out-of-home media in the U.S., The numbers. total to $7.1

Advertising 118

Advertising MarTech Marketing Media 118

Martech Series

AUGUST 3, 2022

Aki Technologies, an Inmar Intelligence company and the leader in moment marketing and personalized advertising, was named the winner of a Gold Stevie® Award in the Adult Beverages Marketing Campaign of the Year category in The 20th Annual American Business Awards. The American Business Awards are the U.S.A.’s

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Ad Ops Hero

OCTOBER 22, 2023

In the ever-evolving world of Artificial Intelligence (AI), there are two primary categories that stand out: Weak AI and Strong AI. Here are a few examples of Weak AI: Virtual Assistants: Siri, Alexa, and Google Assistant are perfect illustrations of Weak AI. So, let's dive into these two fascinating realms of artificial intelligence.

Healthcare 94

Healthcare 94

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.”

MarTech 101

MarTech Affiliates Retail Brand Awareness 101

Martech

OCTOBER 18, 2022

Using these ideas, Wykes-Sneyd developed a go-to-market strategy with the same foundations in consumer and category research that she uses with other product launches. Each step in the journey gets the brand closer to selling real merchandise and virtual wearables and tokens through web3 channels. What do you want to be?

MarTech 135

MarTech Audience Marketing Media 135

Martech Series

NOVEMBER 18, 2022

was named a CES® 2023 Innovation Awards Honoree in the category of Software & Apps for its AI-powered conversational video platform Conversa. It is being used for everything from virtual assistants to employee onboarding to management training to preserving company history. StoryFile Inc. 5-8 in Las Vegas, NV.

Electronics 99

Electronics Conversion Education Retail 99

AdvertiseMint

OCTOBER 11, 2023

This article will unveil the top-selling categories on the Amazon store marketplace. These top-selling items are top choices among many customers and consistently sell well in their respective categories. Hence, new Amazon sellers can easily discover popular categories and the best products to sell on the platform. Electronics.

Electronics 52

Electronics Fashion Entertainment Agency 52

Martech Series

DECEMBER 8, 2022

Banzai is an end-to-end video engagement solution that provides a fast, intuitive and powerful platform of marketing tools that create more intent-driven videos, webinars, virtual events, and other digital marketing campaigns. The market opportunity for virtual events alone is estimated to grow to $110 billion until 2030 (21% CAGR) 2.

ROI 86

ROI Non-Profit Public Relations Audience 86

More About Advertising

JUNE 10, 2021

Rosie Bardales, global executive creative director at BETC, and member of the jury of the 2021 Cannes Lions in the Film category on what we can expect this year from this year’s (virtual sadly) International Festival of Creativity from June 21-25. Are you excited about the 2021 edition of the Cannes Lions ?

Advertising 64

Advertising Agency 64

Martech Series

NOVEMBER 24, 2022

Impartner’s annual company summit held in October won gold in the Strategic Communications—Special Event category; the company was ranked by G2 as the No. 1 in the Mid-Market Partner Management category in its Fall 2022 Report for the second consecutive time. ImpartnerCON, held on Oct.

Communications 93

Communications Education Public Relations MarTech 93

Martech Series

JANUARY 1, 2023

One of the first multi-brand interactive virtual reality (VR) worlds, Tomato Galaxy, officially launched on Meta Horizon Worlds on December 30th. ” Tomato Galaxy is more than just a virtual playground. The project is led by Tomato US, a subsidiary of BlueFocus Intelligent Communications Group Co.,

Communications 84

Communications MarTech Marketing 84

Martech

JULY 28, 2022

Within these categories, there are several sub-pieces for implementation. A website such as Tasty Cupcakes can spark some fun ideas for this session to keep it interesting, especially in a virtual setting. Next, a timebox is set for the team to fill out the virtual stickies in each category.

Marketing 91

Marketing MarTech 91

Chief Martech

MAY 2, 2023

Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. But the distribution of that long tail varies from category to category. Happy #MartechDay to you! Some have one winner.

Marketing 88

Marketing MarTech 88

Martech Series

NOVEMBER 16, 2022

The half-day virtual event featured insights on the use of composable architecture in digital experience composition from Uniform’s CEO and CTO as well as thought leaders at Kruso, Cobham SATCOM, Strapi, and others. Uniform, the leading provider in the emerging software category of digital experience composition (DXC), held on Nov.

Marketing 88

Marketing Manufacturing SEO MarTech 88

Martech

JUNE 28, 2022

It’s easier to swap out SEO tools, and that’s the third most frequently replaced category in this report. A deep dive. The survey, based on responses from almost 300 marketers, not only looks at which solutions were replaced, but also: The key reasons for the changes.

MarTech 75

MarTech Marketing ROI SEO 75

Martech

MAY 31, 2022

HypeAuditor sorts the NFT accounts into the following five categories: Influencers and celebrities. Read next: Metaverse marketers favor virtual reality over NFTs. Over 900 million followers for those accounts. Over 100,000 posts monthly using the hashtag #NFT. Who is running these accounts? Digital creators of NFTs. NFT collections.

Affiliates 88

Affiliates MarTech Marketing 88

Martech

JANUARY 31, 2022

Increasingly, retailers are looking to virtual and AR experiences to enable customers to inspect and purchase big-ticket items like furniture remotely. AR-powered Try On expands product categories. Pinterest’s Try On for Home Decor feature. Image: Pinterest. Why we care. Experience is all about meeting customers where they are.

Marketing 82

Marketing Mobile Search Retail MarTech 82

AdvertiseMint

SEPTEMBER 11, 2023

If you’ve been selling on Amazon, you might have encountered those frustrating restrictions that prevent you from selling certain brands or categories. It’s like a virtual gatekeeper that ensures the quality and authenticity of products on Amazon. This limits your product offerings and sales potential.

Shipping 52

Shipping Fashion Communications Advertising 52

illumin

APRIL 25, 2024

The second category is AVOD (advertising-based video on demand). The third category is TVOD (transactional, pay-per-view fee for content). The fourth category is MVPD (multichannel video programming distribution). In return for this fixed subscription fee, SVOD providers give timely access to a set video package.

Audience 52

Audience Advertising Ad Tech Marketing 52