Media Math

FEBRUARY 12, 2023

The 1,2,3 of Carbon Emissions Carbon emissions are classified into three categories of scope: Scope 1 emissions come from assets the company owns and operates directly. It’s estimated that over 70% of the emissions companies generate are scope 3.

Viewability 52

Viewability Impressions Education Media 52

Chief Martech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. These are just a representative sample — and worth noting that many vendors in the space span multiple categories. Transportation services. billion by 2027.

MarTech 117

MarTech Manufacturing Finance eCommerce 117

Martech Series

FEBRUARY 10, 2023

One of these 19 categories is Live TV Events, where a machine learning model calculates the viewership of major sports games, factoring in the teams, location, unevenness of that matchup and viewership trends and more. million for transport and $34.8 million viewers, with a viewership range of 110.1 million to 115.7 This includes $78.5

Machine Learning 87

Machine Learning Food MarTech Marketing 87

Martech Series

SEPTEMBER 21, 2022

Baffle announced that it was named as a Sample Vendor in the Gartner ® Hype Cycle Report for Privacy in the categories of Format Preserving Encryption (FPE) and Secure Multiparty Computation (SMPC), and the Gartner ® Hype Cycle Report for Data Security in the category of Multicloud Key Management as a Service.

MarTech 82

MarTech Marketing 82

Martech Series

OCTOBER 25, 2022

Leading Conversational AI provider Cognigy announced that its platform, Cognigy.AI, has received the highest evaluation from customers to date on Gartner Peer Insights in the categories of Enterprise Conversational AI Platforms (4.8) and Conversational Platforms (4.9). The use of Cognigy.AI

Conversion 68

Conversion Healthcare MarTech Cookies 68

Martech Series

NOVEMBER 1, 2022

Conversational AI is widely used in organizations that engage in customer service of every kind – everything from retail and healthcare to banking and transportation,” said R “Ray” Wang, chairman and founder at Constellation Research.

Conversion 82

Conversion Healthcare MarTech Retail 82

VideoWeek

MAY 31, 2023

By category, Dentsu anticipates significant slowdown in the automotive and pharmaceutical sectors, falling from over 16 percent growth in 2022 to 5.3 The outlook for travel/transport ad spend shows a particularly stark contrast, slowing from 46 percent growth last year to under 5 percent in 2023. percent,” according to Dentsu.

Pharmaceuticals 59

Pharmaceuticals Agency Media Audience 59

Chief Martech

JANUARY 14, 2023

Martech not really a technology, but rather a category of technology in service of a major business function: marketing. But the category as a whole is evergreen, continually adapting new technologies to marketing. An analogy would be transportation. Specific technologies within martech certainly follow S-curve patterns.

MarTech 136

MarTech Non-Profit AutoMobile Machine Learning 136

Martech Series

SEPTEMBER 15, 2022

A world expert on sustainable business and co-founder of the UK School of Sustainability, Richard most recently was Chairman and CEO of HFM Group, a global strategic growth and capital consulting firm that spearheaded projects across a number of consumer, EV transportation, and technology categories and geographies.

Retail 83

Retail MarTech Marketing 83

Martech Series

NOVEMBER 29, 2022

Contentstack , the Content Experience Platform (CXP) category leader and composable architecture pioneer, today announced the conclusion of a year of giving through its Contentstack Cares Corporate Social Responsibility (CSR) program by setting aside 1% of its annual revenue in the form of equity through Pledge 1%.

Non-Profit 87

Non-Profit MarTech Education Marketing 87

Digiday

OCTOBER 17, 2022

“This campaign was really an opportunity to highlight those unique moments and unique experiences for women and others who have historically been sort of underserved by existing transportation options,” Kepler said. So far, the autonomous car category has been a low spender on the ad front.

Marketing 57

Marketing Communications Advertising Media 57

Basis

DECEMBER 7, 2023

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads. “Remember These Child Actors From The ‘80s?

Advertising 78

Advertising Pop-Up Impressions Ad Inventory 78

Martech

JUNE 23, 2022

While mobile is still a part of the decision journey, many consumers use their PCs to research and purchase high consideration items across categories. Vertical ads are different for each category or industry. In-market Audiences are curated lists of users who are in-market for a specific purchase category. Empowered Activist.

Entertainment 79

Entertainment Audience Electronics Finance 79

Martech

FEBRUARY 25, 2022

As Heyday recently announced, they are also focusing their strategy on brands in key categories, including health and beauty, home appliances and sports and outdoor brands.They’ll partner with new brands to get them off and running on Amazon. “We are marketplace native, developing durable, accessible home brands.”.

Marketing 93

Marketing Retail MarTech Media 93

Digital Remedy

JUNE 27, 2023

This is inclusive of spending on transport, accommodation/lodging, meals, and entertainment. Though business travel has been slower to recover than personal travel, this category is expected to increase with rewards and incentives launching for most major credit cards.

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Martech Series

NOVEMBER 9, 2022

Beekeeper plans to use this round of funding to grow, continue to invest in product development and establish its leadership in the frontline success category. Marketing Technology News: Orium Named commercetools’ Enterprise Partner of the Year.

Manufacturing 75

Manufacturing MarTech Marketing Retail 75

InMobi

MAY 13, 2020

Measures taken by the government to contain the spread of the virus including the 21-day lockdown, the ban on international travel, and halting interstate transportation are all appreciated by the Indians in the respective order. 40 percent of Indians believe that it will take the world between 6-12 months to get rid of Coronavirus.

Food 52

Food Education Media Entertainment 52

Digiday

DECEMBER 5, 2022

Other categories that contributed to the medium’s growth include: media/advertising and the rather broad public transportation, hotels and resorts. “Key sectors are increasingly investing more dollars — in particular, political spending in out of home hit record highs,” said Anna Bager, OAAA’s president/CEO.

Media 62

Media Agency Advertising Retail 62

Basis

JUNE 24, 2022

Seven in 10 consumers have avoided a travel destination or transportation option due to skepticism that the commitment to sustainable practices was real. 74% of consumers would choose a destination, lodging, or transportation option that is committed to supporting the local community and culture, even if it was more expensive.

Marketing 78

Marketing Retargeting Affiliates Finance 78

Digiday

JUNE 9, 2022

High with hype, top crypto companies are looking to reach the masses with the same tricks used before by a wave of DTC brands that used billboards and subway ads to legitimize new categories of products and services. Unlike mattresses and toothbrushes, the crypto category isn’t something as easily understood.

Brand Awareness 49

Brand Awareness Ad Inventory Marketing Food 49

InMobi

MARCH 25, 2020

Households with kids are shopping significantly more across almost all categories compared to households without kids. Households with kids are shopping significantly more across almost all categories compared to households without kids. Those between the ages of 26-35 are spending more on pet supplies than other age groups.

Entertainment 52

Entertainment Food Electronics Media 52

Digiday

APRIL 23, 2023

They include digital marketing agency Croud and ad exchange Yieldmo , Contextual ad firm Seedtag is implementing a broader strategy around ESG, re-setting KPIs with DSP and SSP partners based on Impact+ and Scope3 inputs, reducing carbon use in its offices and transportation, as well as using offset credits.

Media 68

Media Agency Entertainment Audience 68

InMobi

MAY 27, 2020

people are increasing spending in some key categories. Gen Z survey respondents were the most likely to say they have increased spending in some key categories, followed by Millennials. The top categories in May were clothing, shoes and jewelry (17%), grocery (16%), household care items (14%) and beauty and personal care items (12%).

Food 52

Food Entertainment Education Communications 52

InMobi

SEPTEMBER 18, 2015

The use cases within this category include: Targeting administrative regions such as country, state, city or zipcode as per the advertiser requirement. Commuters: Users who visit bus or train transportation hubs frequently within a week. Targeting users based on where they are in the real world.

Real Estate 52

Real Estate AutoMobile Food Audience 52

InMobi

AUGUST 7, 2020

After all, the common convention holds that most people use these kinds of mobile apps during the commute, either in the car or while on public transportation. In terms of gender, this category skews male. But how has use of these app-based music streaming services changed during COVID-19?

Retargeting 52

Retargeting Media Audience Marketing 52

Digital Remedy

JANUARY 31, 2022

The last decade has seen an explosion of digital audio content, a category that includes music services, internet radio, and podcasts. Transport the listener through the use of subtle effects and environmental sounds that create imagery in the mind. Consider how people will listen to content on different platforms.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

AdvertiseMint

OCTOBER 25, 2023

The three primary categories are: Direct distribution channels Indirect distribution channels Hybrid distribution channels Let’s start with the main two: Direct distribution channels involve selling directly to the end-user or customer without any intermediaries.

Retail 52

Retail Shipping Manufacturing Pop-Up 52

InMobi

MAY 21, 2020

In the past, outlets like radio stations, television networks, print publications and transportation agencies would pass along basic demographic information on the group of people who subscribe, tune in, listen in, etc. Usage of many apps are on the rise, and a number of app categories have seen a growth in new installs since March.

Audience 52

Audience Fashion Marketing Media 52

Single Grain

DECEMBER 2, 2019

This relatively new marketing strategy is known as category design. In the age of digital disruption and rapid innovation, category design is the ultimate business strategy that allows a company to create and develop entirely new categories of products and services. First and foremost, let’s start by defining category design.

Marketing 131

Marketing Food Audience Machine Learning 131

VideoWeek

FEBRUARY 16, 2024

DoubleVerify Takes Tiered Approach to MFA Inventory DoubleVerify (DV), a media measurement and verification specialist, has launched tiered brand suitability categories to control made-for-advertising (MFA) inventory. DV said this allows brands to control the level of protection that suits their requirements.

Marketing 52

Marketing Media Entertainment Agency 52

Martech

JANUARY 25, 2022

SAP , a growing CRM platform, was the only software in this category. They can also assist with logistics and transportation of equipment. It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. Challengers. Agriculture. Consulting.

Marketing 95

Marketing Communications Healthcare Finance 95

NewProgrammatic

JANUARY 26, 2022

While the organizational details for 2022 are still tentative, previous editions included attendees from just about every sphere of life e.g. sports, social media, food, fashion, technology, transport, and many more. Brandweek When? September 12 – 16 Where? Digiday Media Buying Summit.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Martech

APRIL 30, 2024

Using publicly available data sets such as climate and environment, census, economics, geospatial, transportation and travel. Organize metrics into distinct categories. Overlaying your customer data with third-party data sources such as demographics, psychographics, firmographics and weather.

Machine Learning 80

Machine Learning Finance MarTech Audience 80

Martech

DECEMBER 22, 2021

It’s easy – and accurate – to think of the CDP category as large and growing. Is the independent CDP category under threat or not? An example of the first kind, AgilOne, was such an early entrant to the category that its product was built on outdated technology, he said. “In In the other category are companies like Segment.

Healthcare 109

Healthcare Marketing Education MarTech 109

Single Grain

JULY 24, 2023

Related Content: 9 Examples of Storytelling Marketing to Inspire Your Next Campaign Creating a Category Leader: The Power of Brand Strategy A brand strategy serves as a guiding roadmap for businesses, leading them to establish a strong and influential presence within their industry.

Marketing 52

Marketing Fashion Audience Conversion 52

Brid.tv

OCTOBER 3, 2022

This feature allows publishers to transport multimedia content over the internet quickly and efficiently across the globe. If you ask us, that’s not worth the hassle. Powerful CDN to Streamline Video Delivery. If your EVP lacks a content delivery network (CDN) , you’ll be at a significant loss.

Header Bidding 52

Header Bidding Video Ads Audience Communications 52

Single Grain

JUNE 17, 2021

The four major categories of web accessibility. The Four Major Categories of Web Accessibility. WCAG also has four major principles and categories for accessible content design, known as POUR , which stands for: Perceivable. In this article, I’ll cover: What web content accessibility is (and why it's important). Understandable.

SEO 119

SEO Pop-Up Media GDPR 119