Digiday

APRIL 16, 2024

This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced in-scene advertising to insert its brands into influencer video content. Innovid serves over 1.2

Retargeting 77

Retargeting Ad Tech Audience Advertising 77

Martech Series

DECEMBER 12, 2022

Single-source CX intelligence platform provides new effectiveness insights across siloed social media channels. Customer experience (CX) intelligence platform DISQO released its first “Assessing Ad Impact in Social Media” report with unprecedented normative benchmarks for social media campaign effectiveness.

Media 80

Media Brand Lift SEO MarTech 80

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

eCommerce 117

eCommerce Marketing Shipping Retail 117

Martech

APRIL 25, 2024

For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV. CPG and retail are major categories spurring the growth in investment in CTV. Social video. Social video is projected to reach $23.4 Why we care. billion, slightly higher than CTV.

Video Ads 66

Video Ads Retail MarTech Marketing 66

AdvertiseMint

FEBRUARY 15, 2024

The Amazon Influencer Program has become a sought-after opportunity for content creators and social media enthusiasts. Having at least 1,000 engaged followers on your primary social media accounts gives you a solid shot at becoming an Amazon Influencer. How many followers for Amazon Influencer Program?

Audience 52

Audience Fashion Media Entertainment 52

Martech Series

DECEMBER 9, 2022

VerticalScope is Ranked in Comscore’s “Top 10 Social Media Platforms” in Canada and the U.S. VerticalScope”) has been listed in Comscore’s ranking of “Top 10 Social Media Platforms” in both Canada and the U.S. The Social Media category reaches 89.8% The Social Media category reaches 89.8%

Media 81

Media Audience MarTech Advertising 81

Basis

MARCH 25, 2024

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise. Maybe… or maybe not.

Media 77

Media Advertising Social Advertising Non-Profit 77

Digital Turbine

MAY 22, 2023

Product-led Growth Fetch triumphed in the Shopping category due to product-led growth. While still a long way to catch up to big players in the category, 64% of the app’s users are willing to recommend it to others. This focus on creative top-of-the-funnel advertising has made the rewards program standout in the Travel category.

Impressions 98

Impressions Media Advertising Marketing 98

Martech Series

DECEMBER 22, 2022

New data from Internet infrastructure company shows Google is #1 online service of the year, Instagram overtakes Twitter in the Social Media category, and Iran imposes most online blackouts. Facebook was the most popular social media service of 2022, followed by TikTok in the #2 position.

MarTech 79

MarTech Media Marketing Advertising 79

Digiday

SEPTEMBER 12, 2023

For instance, in the Best Use of Influencer Marketing category, Edelman turned to celebrities and social media influencers to spread awareness and spark conversations as part of its ‘Up The Antibodies’ campaign with biopharmaceutical company AstraZeneca. In six weeks, the campaign achieved 4.3 The Twitch livestream attracted 3.8

Healthcare 90

Healthcare Impressions Audience Conversion 90

Martech Series

FEBRUARY 14, 2023

Agorapulse earns 2023 Best Software Award for French companies and is the only social media management suite to be named in the category Agorapulse , a leader in social media management software, has been named to G2’s 2023 Best Software Awards on the France Software Companies list.

ROI 52

ROI Media MarTech Marketing 52

Digiday

FEBRUARY 12, 2024

Historically, the cereal company built its millennial and Gen Z following via short-form social media videos , podcasts alongside other direct-to-consumer brands. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Retail 79

Retail Marketing Media 79

Martech

MARCH 7, 2023

Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. and North America social intelligence lead for Haleon, at The MarTech Conference. Image: Haleon.

Media 93

Media eCommerce MarTech Conversion 93

VideoWeek

APRIL 23, 2024

Just behind podcasts (+23 percent) and CTV, social video ad spend also climbed 20 percent YoY, with all three categories outperforming the wider digital ad market. ” “Digital media continues to evolve, showcasing its adaptability and resilience,” added Stephanie Claxton, Senior Manager at PwC.

Cookies 59

Cookies Advertising Entertainment Retail 59

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% in the 55+ category.

ROI 121

ROI MarTech Audience Media 121

AdExchanger

AUGUST 26, 2022

An interview withBill WatkinsCROPinterest is an odd duck in the social media category. It’s not the first platform that comes to mind when one thinks of “performance advertising” and yet it’s doubling down on ads at a time when everyone else seems to be all-in on new revenue streams, like subscriptions or payment processing.

Media 102

Media Advertising 102

Fuel Lines

MARCH 22, 2018

The agency is located in the heart of automotive country and they have a lot of work in this category. There are hundreds of prospects in this category within an hours drive of the agency. Ernie is willing to focus on such a narrow category because his niche blog lives offsite. Ad Agency Prospects are Looking for Expertise .

Agency 254

Agency Communications Education Audience 254

Martech

APRIL 23, 2024

The data analyzed can include website and app engagement, customer sentiment and social media activity, as well as contextual data like location and even weather. This model puts data into categories determined by the user’s criteria. Clustering assigns data to categories based on data characteristics.

Machine Learning 109

Machine Learning Conversion Rate Audience Conversion 109

Martech

MAY 4, 2023

It is a feature of Crowdsail, “a surprise and delight platform for companies to easily interact with fans on social media.” It uses vendor’s sales, marketing and product content to create content for a variety of channels, including news articles, blogs, websites, emails, social media posts, ads and scripts. Get MarTech!

MarTech 113

MarTech eCommerce Conversion Media 113

Martech Series

JANUARY 3, 2023

Engagement with shoppable ads featured in social media video (e.g., However, the percentage of engagers that purchased a featured product is greater among those interacting with shoppable TV ads than with similar social video ads (70% vs. 60%, respectively). blending data analytics and merchandising.

Conversion Rate 89

Conversion Rate Video Ads Retail Manufacturing 89

Seth Godin

OCTOBER 5, 2023

Social media offered an irresistible promise to many folks who are looking to do “marketing”: A business begins with the assertion that if they can get a committed new customer to start buying a high-margin product it would be worth at least $50 to them. Of course, this is a really good deal for the social media sites.

Affiliates 103

Affiliates Media Conversion Marketing 103

Martech Series

SEPTEMBER 29, 2022

Additional key results include: Entertainment and social media dominate on interactive live video. 74% said social media apps, like Facebook and Instagram. When asked which app categories are underusing interactive live video, 2-in-5 (42%) said entertainment apps, despite its lead.

Healthcare 82

Healthcare Entertainment Education Audience 82

VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Martech

JANUARY 23, 2024

Books are a broad category with a passionate following. New customers come to the site either from social media buzz and community outreach, or from the investment Thriftbooks has made in search engine optimization. “If Social channels are big for us in terms of organic referrals or endorsements, if you will,” Hagen explained.

eCommerce 116

eCommerce Brand Awareness MarTech Media 116

VideoWeek

APRIL 16, 2024

Of the main categories measured in the report, audio saw a higher growth rate of 18.9 Nonetheless video added more revenues last year ($5 billion) than any other category ($4.4 Meanwhile retail media, another area seeing high growth (which has some crossover with video and CTV) is also bringing new businesses into advertising.

Video Ads 52

Video Ads Retail Media Advertising 52

AdvertiseMint

JANUARY 25, 2024

Is YouTube social media? At first glance, it might seem like a vast digital library of videos rather than a traditional social network. However, a closer inspection reveals that YouTube embodies the core characteristics of social media. What is a Social Media Platform? Social networks.

Media 52

Media Communications Retargeting Audience 52

Martech

APRIL 25, 2024

That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. Dominate the social platforms Facebook and X. Do not try to fit this sprawling generation into a one-size-fits-all box. Outspend on Temu.

Marketing 70

Marketing Machine Learning Audience Communications 70

VideoWeek

MARCH 25, 2024

Wieser defines CTV as digital extensions of traditional media and other professionally produced content which is primarily viewed in the living room, as opposed to on a phone or PC. “ Looking at individual media, I expect the shifting budget shares that have been playing out through 2023 to broadly continue,” said Weiser.

Manufacturing 73

Manufacturing Retail Ad Inventory eCommerce 73

Martech Series

JANUARY 12, 2023

First-of-its-Kind AI Platform Honored as a Tech Stack Award Winner in the PR Software and Services Category. The awards also recognize innovation in a wide range of categories essential to the future development and direction of the public relations profession. Marketing Technology News: 2023 … Will It Really Be Any Different? .

Public Relations 82

Public Relations Marketing Communications Impressions 82

Martech

MARCH 10, 2022

They must also have closed a seed or Series A funding round and be invested in ESG (energy, social and governance), clean or green tech, or social good/social justice. The other part of that is the demand we’re seeing across new categories, in green tech, clean tech, broader ESG. Applicants must be U.S.-based.

Communications 101

Communications Non-Profit MarTech Education 101

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. At the end of October, Omnicom, the global media, marketing and communications holding company, announced that it was adding Flywheel to its portfolio at the notable cost of $835 million. ” Nevertheless, he sees the trend of money moving into the retail media market as unstoppable.

Retail 113

Retail Electronics Media SEO 113

Martech Series

JULY 13, 2022

Hootsuite created the social media management space in 2008, and cast the new way to ‘be social’ with the launch of its rebrand. billion social media users around the globe. What we know is that social rewards bravery and creative courage,” said Maggie Lower, Chief Marketing Officer, Hootsuite. “We

Education 86

Education MarTech Media Conversion 86

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible.

Media 52

Media Audience Ad Tech Communications 52

Digiday

MARCH 28, 2023

Digiday Media is thrilled to announce the 2023 Future Leader Awards winners. This dedication and vision have earned Attmore the title of Digiday Future Leader in the Agency category. The winner of Glossy Future Leader in the Wellness category has also been driven by a desire to enact social change and empower those around her.

Retail 69

Retail Agency Media Marketing 69

Digiday

JUNE 6, 2023

Personalization, authenticity and inclusivity emerged as significant themes among this year’s Digiday Media Awards shortlist. With the expansion of digital media’s global reach and influence, brands are recognizing the importance of investing in emerging channels to engage diverse communities.

Media 69

Media Impressions Advertising Audience 69

Digiday

JUNE 6, 2023

Personalization, authenticity and inclusivity emerged as significant themes among this year’s Digiday Media Awards shortlist. With the expansion of digital media’s global reach and influence, brands are recognizing the importance of investing in emerging channels to engage diverse communities.

Media 69

Media Impressions Advertising Audience 69

VideoWeek

MAY 4, 2023

Buzzfeed, Conde Nast, DotDash Meredith, Hearst Magazines, MLS, NBCUniversal, UFC, Vox Media and WWE have signed up to the programme at launch. Publisher content is divided into three categories: lifestyle and education, entertainment, and sport, and advertisers will be able to target their ads towards these categories.

Education 59

Education Entertainment Media Audience 59