Fuel Lines

MARCH 22, 2018

For over ten years I’ve prescribed creating a niche for agency new business and have helped create a positioning of expertise for over 300 agency principals. Perich is a small agency with a staff of 35. The agency is located in the heart of automotive country and they have a lot of work in this category.

Agency 254

Agency Communications Education Audience 254

More About Advertising

DECEMBER 14, 2020

It’s been a year like no other most of us can remember (and let’s hope there isn’t another one) so it’s a slightly different MAA Agency of the Year review this year. Tracking the fortunes of international agencies and advertisers has been especially difficult, with no full-on awards circuit to help guide us.

Agency 52

Agency Media Advertising Finance 52

Digiday

APRIL 2, 2024

This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. In the new Best Use of AI category, home security leader Ring used AI to enhance its marketing strategy, particularly in search, amid growing competition.

Click Through Rate 59

Click Through Rate Media Retail Impressions 59

Digiday

DECEMBER 7, 2023

Naming new companies and new products in new categories is something Lexicon CEO and Founder David Placek has done for decades. His agency, founded more than 40 years ago, has come up with numerous brands’ brand names that evolved from novel to iconic. Continue reading this article on digiday.com.

Agency 87

Agency Media Marketing 87

Digiday

MARCH 19, 2024

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. A standout for one of several new categories this year — Best Agency Partner — is Digitas. Continue reading this article on digiday.com.

Machine Learning 74

Machine Learning Media Healthcare Impressions 74

Fuel Lines

SEPTEMBER 12, 2019

Most agencies have no plan for new business. For you to state that you want to “take your agency to the next level” is not a strategy, it’s a goal. A strategy is not your agency’s mission statement. It’s often best to choose a specific client category. It is also the area where agencies struggle the most.

Agency 249

Agency Public Relations Audience Marketing 249

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. ” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. .” ” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space.

Retail 113

Retail Electronics Media SEO 113

Ad Tech Daily

MARCH 15, 2023

Company recognized as a top employer for its exemplary corporate culture, employee offerings, and leadership within the marketing industry NEW YORK — MiQ, the world’s largest global independent programmatic media partner for brands and agencies, announced it has secured a spot on the Ad Age Best Places to Work 2023 list, under the category for (..)

Ad Tech 89

Ad Tech Agency Media Marketing 89

AdvertiseMint

FEBRUARY 15, 2024

The Amazon Influencer Program has become a sought-after opportunity for content creators and social media enthusiasts. Having at least 1,000 engaged followers on your primary social media accounts gives you a solid shot at becoming an Amazon Influencer. You may also consult a social media advertising agency to boost your visibility.

Audience 52

Audience Fashion Media Entertainment 52

Martech

APRIL 9, 2024

It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Cookies 113

Cookies Advertising GDPR MarTech 113

Martech

AUGUST 8, 2023

Media buyers don’t know much about bid shading and it’s costing them $6.6 Additionally, 75% of digital media buyers believe that the shift to first-price auctions favors publishers, and 64% say that first-price auctions cause CPMs to increase for them. billion annually, according to a recent study by AI adtech company Cognitiv.

Advertising 98

Advertising CPM MarTech Agency 98

Digiday

DECEMBER 27, 2023

And given how fierce the competition has grown for brand deals, the old methods for selling media may be too antiquated to keep up with the demands of advertisers and agencies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Media 87

Media Agency Advertising Marketing 87

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Thus, a media buyer needs to know that both sides have the same settings.

CPC 112

CPC Demand Side Platform CPM Media 112

Martech

NOVEMBER 18, 2022

Media ad spend in 2023 will grow 5.9% IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). Retail media networks. Nearly two thirds (61%) of these decision makers are considering placing ads in retail media networks.

Retail 117

Retail eCommerce Agency Media 117

Martech Series

DECEMBER 9, 2022

VerticalScope is Ranked in Comscore’s “Top 10 Social Media Platforms” in Canada and the U.S. VerticalScope”) has been listed in Comscore’s ranking of “Top 10 Social Media Platforms” in both Canada and the U.S. The Social Media category reaches 89.8% Comscore Ranked Categories – Social Media – U.S.

Media 81

Media Audience MarTech Advertising 81

Martech

JANUARY 17, 2024

.” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. “Brands that don’t have a lot of first-party data — say, for example, CPG brands — are going to rely on their retail media partners, the Targets and the Walmarts, to get them the reach that they need. .

Cookies 137

Cookies Impressions Retail MarTech 137

Digiday

OCTOBER 17, 2022

This new reality has made it more difficult than ever for marketers and their agencies to know where and how to more effectively reach those consumers. Which led to the creation of a category volatility index. “This area is complicated for many agencies and brands. million people.

Media 68

Media Audience Agency Communications 68

VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Basis

MARCH 25, 2024

Artificial intelligence is transforming the world of social media advertising—and fast. AI-Led Targeting for Social Advertising AI has already started to change how advertisers target audiences on social media. For instance: What are the top concerns of consumers in a certain category? What does overall sentiment look like?

Media 77

Media Advertising Social Advertising Non-Profit 77

Fuel Lines

FEBRUARY 3, 2016

Prospective clients shouldn’t hire a marketing agency that can’t market themselves. I wanted to share some excerpts of an interview conducted by Jami Oetting, content strategist for Agency Post, an online publication for agency professionals. Douglas provides a good example of how agency promotion has evolved.

Agency 253

Agency Marketing Media Advertising 253

Digiday

APRIL 4, 2023

For the agencies and brands in this year’s Digiday Media Buying & Planning Awards, far and wide, the most critical investments of the past year have been marked by innovative ways to use data and emerging channels to propel advertising campaign success stories. The Super Bowl commercial received 101.4 million views on YouTube.

Media 68

Media Agency Machine Learning Audience 68

Martech Series

SEPTEMBER 12, 2022

including local broadcast television, media ad agencies, key ad categories, measurement, and AdTech to discuss the present and future of local television. Gregory Aston, Chief Research Officer, Media Intelligence, Kantar. Catherine Badalamente, President & CEO, Graham Media Group. Tom Cox, President, Premion.

Agency 75

Agency Media Marketing Communications 75

Digiday

OCTOBER 2, 2023

However, legacy B2B mindsets, protocols and practices can take a lot of work to break, resulting in a sea of sameness regarding messaging and tactics within many B2B categories. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Marketing 87

Marketing Communications Audience Agency 87

Digiday

MARCH 19, 2024

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. A standout for one of several new categories this year — Best Agency Partner — is Digitas. Continue reading this article on digiday.com.

Media 74

Media Machine Learning Healthcare Impressions 74

Martech Series

JANUARY 12, 2023

First-of-its-Kind AI Platform Honored as a Tech Stack Award Winner in the PR Software and Services Category. The awards also recognize innovation in a wide range of categories essential to the future development and direction of the public relations profession. Marketing Technology News: 2023 … Will It Really Be Any Different? .

Public Relations 82

Public Relations Marketing Communications Impressions 82

Fuel Lines

MARCH 29, 2018

Positioning is the foundation for new business but most agencies are fearful of it. Without a differentiated position, agency new business is much harder than it needs to be. Here’s an example: Eric Kiker is the Chief Strategy Officer and Partner at LRXD , an ad agency in Denver, CO. But, it doesn’t have to be so hard.

Agency 245

Agency Communications Media Food 245

Digiday

MARCH 28, 2023

Digiday Media is thrilled to announce the 2023 Future Leader Awards winners. Representing brands, agencies, retailers and publishers, this year’s winners are focused on promoting diversity, equity and inclusion, creating a culture that values and promotes DE&I within their organizations and products.

Retail 69

Retail Agency Media Marketing 69

VideoWeek

MARCH 25, 2024

Wieser defines CTV as digital extensions of traditional media and other professionally produced content which is primarily viewed in the living room, as opposed to on a phone or PC. “ Looking at individual media, I expect the shifting budget shares that have been playing out through 2023 to broadly continue,” said Weiser.

Manufacturing 73

Manufacturing Retail Ad Inventory eCommerce 73

Martech Series

JANUARY 11, 2023

The digital media and data consultancy is recognized by DAA’s 2022 Quantie Awards, Built In’s 2023 Best Places to Work Awards and Chief Marketer’s 2022 Top Women in Marketing. DAA’s Quantie Awards recognizes top digital analytics professionals and agencies, awarding the Top Large Agency honor to Adswerve.

MarTech 90

MarTech Agency Media Marketing 90

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind.

Retail 112

Retail Retargeting Ad Inventory Media 112

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.

Retail 118

Retail Media eCommerce GDPR 118

Martech Series

JULY 26, 2022

Further, the results showed that the most engaging content categories included style and fashion, food and beverage, and home and garden. Interactive and shoppable video are shifting from a small portion of an agency’s media buy to being a must buy especially as budgets may be constrained with a forthcoming economic downturn.”.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

VideoWeek

FEBRUARY 8, 2024

French agency group Publicis has spoken frequently in recent years of its “balanced revenue mix”, with one third of revenues coming from media, one third coming from creative, and one third coming from ‘tech and data’ – which is business generated by its specialist units Sapient and Epsilon.

Media 52

Media Agency 52

Digiday

MARCH 26, 2023

Adam Kleinberg, founder and CEO of Traction, applied this knowledge to both his passion for bonsai and home gardening to his agency as well. So between 2018 and 2019, the agency began its transformation into a consulting-heavy marketing accelerator. So by doing that, and doing it from a collective — we’re not a staffing agency.

Media 70

Media Marketing Agency Entertainment 70

Digiday

JULY 23, 2023

Commerce acceleration platform Pacvue last week published its Q2 advertising results across the three major e-retailers, using performance data from thousands of advertisers across brands and categories. Agencies are definitely seeing the rise in retail media networks. Continue reading this article on digiday.com.

Media 63

Media Agency Retail Advertising 63

Ad Monsters

APRIL 10, 2024

The ripple effect of this momentous change has spread rapidly across the digital media ecosystem, as brands and agencies realize the window of opportunity to explore viable cookie alternatives is closing. This explains the rise of Retail Media, which accounts for more than 20% of digital advertising worldwide.

Cookies 111

Cookies Ad Tech Retail GDPR 111

Martech Series

SEPTEMBER 8, 2022

New features include access to year-over-year trends, greater regional and demographic specificity, category-specific insights, and several hundred new segments. Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t.

Audience 95

Audience Agency Advertising ROI 95