Digiday

NOVEMBER 20, 2022

What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV, according to numerous media agency sources as well as Borrell & Associates, a firm that tracks local advertising in the U.S. billion this year, and barely grow to $121.5

Media 66

Media Pop-Up Marketing Entertainment 66

Martech

OCTOBER 4, 2021

Good morning, Marketers, and how many more independent CDPs will be gobbled up? Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. It’s a scaling issue.”

Pop-Up 108

Pop-Up Brand Awareness MarTech Healthcare 108

Digiday

DECEMBER 1, 2022

So it is with independent media agency PMG, which has followed up its gigantic August win of Nike’s North American media AOR business — in which it beat out several holding company media agencies — with two smaller wins, Digiday has learned. Agencies now call that performance media.

Agency 66

Agency Media Retail Communications 66

VideoWeek

SEPTEMBER 14, 2023

The company says the fresh funding will help fuel growth as it pushes its TV currency among agencies and broadcasters. Agencies and broadcasters have complained that it hasn’t been quick enough to adapt to streaming. As the ‘Series G’ label suggests, VideoAmp has raises significant sums over the years.

ROI 52

ROI Agency Advertising Media 52

Digiday

SEPTEMBER 26, 2022

The blows to advertising revenue have been brutal for news publishers, particularly for those that are primarily monetized through programmatic advertising and don’t have subscription revenue — like The Independent’s U.S. ” — The Independent’s svp of the U.S. TALKING TRANSPARENTLY. Blair Tapper.

Advertising 67

Advertising Brand Awareness Conversion Agency 67

Ad Monsters

JANUARY 11, 2024

The “Rebranding of News Initiative,” seeks to demonstrate “the unique value that independent news brings to the advertising ecosystem and the vital quality of news audiences.” As a result, the news category has often been blocked entirely. What Are Advertisers Doing About Funding Reputable Publishers?

Advertising 104

Advertising Ad Tech Education Audience 104

InMobi

NOVEMBER 11, 2021

Joe Esposito joined InMobi in July 2021 as our VP, Head of Agency Partnerships for North America.   I lead Agency Partnerships in North America, driving deeper relationships and value exchange with the major agency holding companies and key independent agencies. What are your responsibilities at InMobi? 

Ad Tech 52

Ad Tech Agency MarTech Marketing 52

Digiday

SEPTEMBER 28, 2022

One client in a category is a win, two clients in the same category is a conflict, and three or more becomes a specialty. That’s the way it seems to be going with independent agency Known, which is becoming a major shop for media clients looking to market themselves in novel and disruptive ways.

Agency 70

Agency Media Affiliates Finance 70

Ad Monsters

APRIL 10, 2024

The ripple effect of this momentous change has spread rapidly across the digital media ecosystem, as brands and agencies realize the window of opportunity to explore viable cookie alternatives is closing. The projected 2024 timeline to complete the cookie deprecation for all users can still shift.

Cookies 111

Cookies Ad Tech Retail GDPR 111

VideoWeek

APRIL 12, 2024

The platform provides marketers and agencies with a complete view of audience, campaign and competitor intelligence across linear TV, CTV and YouTube in one place, according to the company. The show, an episode of The Independent’s Behind The Headlines series, covered US politics with The Independent’s dedicated US staff.

Ad Tech 52

Ad Tech Agency Media Video Ads 52

Digiday

MARCH 26, 2023

Adam Kleinberg, founder and CEO of Traction, applied this knowledge to both his passion for bonsai and home gardening to his agency as well. So between 2018 and 2019, the agency began its transformation into a consulting-heavy marketing accelerator. So by doing that, and doing it from a collective — we’re not a staffing agency.

Media 70

Media Marketing Agency Entertainment 70

Digiday

OCTOBER 30, 2022

As content marketing demands grow, media and creative agencies are turning to Web3 and content creators as the way forward. Increasingly, agencies are outsourcing their content work to freelancers to keep up with volume and produce authentic, credible content that meets client expectations.

Media 73

Media Agency Marketing Affiliates 73

Ad Monsters

DECEMBER 13, 2022

The door is open for brand categories’ KPI priorities to see severe impacts. The effect of ID changes on agencies vs. in-house agencies. . Here’s what the study found: Viewability: 84% of agency marketers who rely on viewability say they are NOT experiencing any ID-related changes in the effectiveness of their campaigns.

Viewability 102

Viewability Advertising Impressions Cookies 102

Martech

JULY 28, 2021

There was little consolidation in the space, with independent start-ups outperforming the bigger vendors, and almost two dozen of them dominate the market today. Similarly, independent CDPs generally have a multi-year lead over the big vendors — Adobe, Oracle, Salesforce and SAP — all of which have been playing catch-up.

MarTech 110

MarTech Communications Marketing Advertising 110

OpenX

NOVEMBER 2, 2022

This international program is dedicated to celebrating purpose-driven work from brands, agencies and nonprofits that make the world a better place — and OpenX has been working hard to do that with our “Path to Net-Zero” initiative. We’re celebrating the status and asking for votes toward the Audience Honor award at the in-person event.

Ad Exchange 52

Ad Exchange Audience Agency Advertising 52

Digiday

JANUARY 3, 2023

It’s not often a new revenue opportunity comes along for media agencies, as their traditional sources of income (commissions on planning and buying) dry up in the age of procurement. trillion by 2026 (of which agencies can expect to generate $5 billion in revenue). Explore the series here. Commerce media nuance. And why not?

Media 71

Media Agency Retail Ad network 71

Digiday

DECEMBER 5, 2022

Ask the major holding company media agency analysts — namely, GroupM and Magna — and they continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022 despite the fact that the long-term prognosis isn’t great. head of investment at an independent media agency. Speed reading.

Media 68

Media Agency Advertising Retail 68

Martech

MAY 24, 2023

. “Is this person a daily user, so they can give you candid feedback; or is this the product owner, based on a specific product like Salesforce or Adobe; or is this person the leader of a category of products like advertising solutions or direct marketing channels?” Outsource elements to consultancies or agencies.

Marketing 104

Marketing MarTech Communications Agency 104

Digiday

APRIL 5, 2023

Inflation, economic worry and budget cuts have hit some companies hard in the first quarter of 2023, so much so that some B2B agencies are said to be fielding significant interest from small to midsize marketers. That’s certainly a trend among the larger B2B marketers like IBM, noted independent media analyst Brian Wieser.

Agency 70

Agency Marketing Healthcare Entertainment 70

Digiday

MARCH 1, 2023

The Independent has been investing further into video content and editorial packages to create more ad inventory for U.S. The Independent U.S. had 27 million unique visitors in January 2023 which was up 16% year over year, according to Blair Tapper, svp of The Independent U.S., advertisers. To improve brand awareness in the U.S.,

Media 67

Media Pharmaceuticals Audience Agency 67

Digiday

MAY 3, 2023

As agencies have moved more aggressively into the domain of commerce media, one has to wonder about the role of Amazon — specifically, how the holding companies and independent agencies setting up retail units impacted their all-important relationship with the 800-lb. gorilla of the space.

Retail 68

Retail Agency Media Education 68

Digiday

OCTOBER 31, 2022

It comes two years amid the pandemic, as much of the corporate world began working from home and after a recent, independent study that White Claw commissioned that showed 74% of employees said they miss happy hours with colleagues. “Aligning your brand with a popular trend can be quite impactful, when executed well.”

Brand Awareness 71

Brand Awareness Agency Media Marketing 71

Digiday

DECEMBER 8, 2022

For Most Innovative Brand, a grand-prix category, Tropicana claimed the award for its success in pushing creative boundaries and continually modernizing the brand. Giant Spoon was the agency behind the stunt, while Sky Elements provided the drones and Drone Dudes handled content capture. Most Innovative Independent Agency.

Agency 69

Agency Media Marketing 69

Digiday

NOVEMBER 1, 2022

In a new category in this year’s awards, Best Experiential Campaign, Paramount+ and ‘Halo The Series’ earned a nomination for their drone activation at SXSW. Edelman earned nominations in several categories, including Best Use of Social for its Vaseline ‘See My Skin’ campaign. Their World. Degree Dear Fitness Industry GoTo.

Media 69

Media Entertainment Agency Audience 69

Digiday

JULY 7, 2022

If you want your brand mentioned on-air by Joe Buck or John Smoltz during the World Series, you’d probably need a big media agency with tons of sports clout to make that happen, right? When it comes to bigger agencies vs. smaller, “we don’t see a single difference, in truth,” said Gavin. San Mateo, Calif.-based

Agency 64

Agency Media Marketing 64

SpotX

JULY 12, 2021

The migration of viewers from linear TV to connected TV (CTV) and streaming video has accelerated massive changes at agencies, for both traditional TV teams and digital media teams. On top of that, the pandemic further required agencies to find ways to do more with shifting budgets and nimble teams.

Agency 52

Agency Brand Lift Audience Conversion 52

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. ” Nonetheless even in its current state, the tool would have significant uses for the industry.

Marketing 52

Marketing Media Entertainment Agency 52

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 68

Agency Media Retail Entertainment 68

AdvertiseMint

SEPTEMBER 5, 2023

Hence, you should follow Amazon’s guidelines for each product category. It is designed for artisans and independent creators to sell their unique products to a global audience. Amazon Flex You can deliver packages as an independent contractor for Amazon Flex. Start by selecting a category for your printable products.

Affiliates 52

Affiliates Education Shipping Manufacturing 52

Digiday

MAY 29, 2022

It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency. Ted Montanus, director of demand partnerships at Smart, said he’s looking even farther than low-hanging fruit categories. “We percent rise in new category buyers. The broader acceptance is there.

Media 74

Media Pharmaceuticals Advertising Marketing 74

Martech

NOVEMBER 11, 2022

The digital experience platform (DXP) category features vendors who offer some or all of these solutions. Here’s a selection of additional resources: B2C Marketing : A regularly updated blog from the independent analyst firm Forrester.

Marketing 115

Marketing eCommerce Retail MarTech 115

VideoWeek

APRIL 19, 2024

CEO Wayne Blodwell said the company aims to bridge the gap between ad spending and actual ad attention, focussing on brands and independent agencies. Flywheel was mentioned 64 times on the call, far more than the agency topic du jour generative AI, which came up 13 times. Read more on VideoWeek. percent in 2023 to 3.1

Media 52

Media Pop-Up Agency Advertising 52

Flashtalking by Mediaocean

NOVEMBER 16, 2021

Mediaocean, the mission-critical platform for omnichannel advertising, has announced that I-COM Global has recognized it as a winner in the Identity Solution Category for the global data community's Data Creativity Awards. Using Tapad by Experian, Flashtalking applied its FTrack technology to solve for attribution on devices running iOS14.5

Ad Server 52

Ad Server Cookies Machine Learning CPA 52

Digital Turbine

MAY 16, 2022

Within the package tracking and grocery delivery app categories, Shop commanded the industry with 81% share of market while Walmart garnered a 72% share of grocery delivery app usage. . As users return to in-person events, shopping, and more, the ease and convenience of mobile apps cannot be forgotten or overlooked. About Fyber.

Audience 98

Audience Advertising Conversion Agency 98

Monetize More

DECEMBER 28, 2022

As an ad tech banker, Terence Kawaja assembled the ad-tech industry map in 2010 together with Nick Macshane (CEO of Progress Partners) and named it the ‘Display Luma Landscape’ Despite looking all congested, the Display Lumascape garnered insane popularity as it brought order to the chaos while organizing the ad tech industry categories.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Automatad Inc.

JANUARY 24, 2022

Despite a surge in ad spending, the US ad market expands unevenly across various ad categories. The analysis was conducted from a pool of actual media buys of independent agencies and agency holding companies to index the total US ad spending. Most of the growth has come from niche categories. .

Advertising 52

Advertising SEO Pop-Up Electronics 52

Digiday

JANUARY 29, 2023

The fact that Amazon has this ubiquitous visibility, and then introduced its own Basics line in certain categories to the detriment of third-party merchants is one parallel. For example, in 2018, British Gas ditched the search giant’s ad server in favor of an independent one, and since then the power company hasn’t regretted its decision.

Marketing 72

Marketing Ad Tech Ad Server Ad Exchange 72