VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

VideoWeek

FEBRUARY 27, 2023

Please email if you would like to sponsor a category or partner with the European Video Awards. Follow VideoWeek on Twitter and LinkedIn.

Ad Server 52

Ad Server Ad Tech Video Ads Agency 52

Fuel Lines

AUGUST 18, 2022

I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. The most common positive trait among these agencies is that they know how to take care of their clients. Agencies are historically bad when it comes to marketing themselves.

Agency 166

Agency Audience Marketing Advertising 166

Martech Series

DECEMBER 19, 2022

Company Retains Leadership Positions in Several Key Categories Throughout 2022. The company has retained leadership positions throughout 2022 in key categories, including Cloud Content Collaboration, Data Governance, Data Security, Data-Centric Security, Encryption Key Management, and Sensitive Data Discovery.

MarTech 52

MarTech Agency Marketing Media 52

Fuel Lines

JUNE 4, 2014

” Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well. ” Owners of agencies should focus on their personal brand. The brick and mortar isn’t as important as the person who owns the agency. This was welcome news.

Agency 276

Agency Impressions Manufacturing Communications 276

Fuel Lines

MARCH 29, 2018

Positioning is the foundation for new business but most agencies are fearful of it. Without a differentiated position, agency new business is much harder than it needs to be. Here’s an example: Eric Kiker is the Chief Strategy Officer and Partner at LRXD , an ad agency in Denver, CO. But, it doesn’t have to be so hard.

Agency 245

Agency Communications Media Food 245

Martech Series

NOVEMBER 13, 2022

Targeting an untapped market opportunity projected to exceed $160M in 2023 and reach $4 billion by 2030, BylineBuddy has planted its flag in the sand with the goal of defining and dominating the exciting new category of programmatic contributor bylines. Wamsley, founder, Chairman and CEO.

Healthcare 78

Healthcare MarTech Education Communications 78

Martech Series

SEPTEMBER 20, 2022

Global Marketing, Influencer and Talent Agency Begins Strategic Expansion Following C$250M ($198 million) Funding Round with MediaKits Acquisition, Broadens Footprint in Creator Analytics. Recognized as the world’s first influencer talent agency, Viral Nation is a powerful force in today’s creator economy.

ROI 83

ROI Impressions MarTech Agency 83

VideoWeek

SEPTEMBER 14, 2023

The company says the fresh funding will help fuel growth as it pushes its TV currency among agencies and broadcasters. Agencies and broadcasters have complained that it hasn’t been quick enough to adapt to streaming. As the ‘Series G’ label suggests, VideoAmp has raises significant sums over the years.

ROI 52

ROI Agency Advertising Media 52

Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. Each has its own target audience expertise and product preferences.

Marketing 110

Marketing Education Electronics Healthcare 110

Fuel Lines

DECEMBER 18, 2017

I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. The most common positive trait among these agencies is that they know how to take care of their clients. Agencies are historically bad when it comes to marketing themselves.

Agency 268

Agency Audience Marketing Advertising 268

AdvertiseMint

SEPTEMBER 9, 2023

Are you a business owner or agency eager to win a Marketing and Advertising Award? Judges review entries across different categories to choose which campaigns or content deserve trophies. They absolutely confer major benefits to brands, agencies, and marketers who win them. Stars help agencies create more award-potential work.

Advertising 52

Advertising Marketing Agency ROI 52

Ad Monsters

SEPTEMBER 13, 2022

“That’s why we created this infographic to help brands and agencies understand how the programmatic supply chain generates CO2 emissions and what they can do to lower their carbon footprint.”. Many brands, agencies, and vendors can fall under multiple scopes. The Scope of Sustainability.

Ad Tech 106

Ad Tech Education Agency Media 106

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. The other part of that is the demand we’re seeing across new categories, in green tech, clean tech, broader ESG. That’s exciting when it comes to the growth of those categories.”

Communications 101

Communications Non-Profit MarTech Education 101

Martech Series

JANUARY 23, 2023

Mediaocean, the mission-critical platform for omnichannel advertising, was named again to the Ad Age Best Places to Work for 2023 in the advertising technology category. The competition was open to agencies, ad tech firms, brand, or corporate marketing departments or groups, and inhouse agencies of marketers.

Ad Tech 79

Ad Tech MarTech Agency Marketing 79

Digiday

MARCH 14, 2023

For example, Victoria Bishara de Leon, director of content marketing at LiveIntent, is a finalist for Digiday Future Leader in the Technology Provider category. It takes a confident leader to work with the biggest names in music, but that’s what Sara Schoch does as a music brand partnerships executive at United Talent Agency.

Retail 66

Retail Education Public Relations Food 66

Digiday

APRIL 5, 2023

Inflation, economic worry and budget cuts have hit some companies hard in the first quarter of 2023, so much so that some B2B agencies are said to be fielding significant interest from small to midsize marketers. And those marketers are looking to harness technology to devise newer approaches and strategies to winning new business.

Agency 70

Agency Marketing Healthcare Entertainment 70

Martech

JULY 7, 2022

This orchestration metaphor is powerful because there are multiple levels for MOps leaders: As a project management team within marketing, and often as a conductor across external agency partners. The orchestration responsibility multiplies when agency execution teams are delivering on individual tactics and media buys.

Marketing 97

Marketing MarTech GDPR Agency 97

Martech Series

NOVEMBER 16, 2022

Uniform, the leading provider in the emerging software category of digital experience composition (DXC), held on Nov. 15 its inaugural DXC Assembly, a thought-leadership event, bringing together industry experts and practitioners. That’s why we hosted DXC Assembly—to help businesses and agencies accelerate workflows.”.

Marketing 88

Marketing Manufacturing SEO MarTech 88

Fuel Lines

AUGUST 26, 2013

Not because it is creating national attention and buzz for our industry, but primarily because it shows the flaws of agencies pitching for new business. In the first episode of season two, the winning agency, Breensmith , Atlanta, GA, lost the new account to the losing agency, Fletcher Rowley.

Agency 279

Agency Advertising Audience Communications 279

Martech Series

JUNE 7, 2022

Former Federal Chief Information Officer and Air Force Cyber Operations Officer to Help Government Agencies Innovate with Zero Trust Segmentation to Stop the Spread of Breaches. federal government leading security and IT teams in both civilian agencies and the Department of Defense (DoD). Illumio, Inc.,

Agency 78

Agency MarTech Communications Marketing 78

Martech Series

SEPTEMBER 30, 2022

He will endeavor to establish the company as the go-to partner for all brands, marketers, and agencies that value privacy protection, and superior and sustainable advertising results. In his remit, Flaccavento will lead, develop, and continue to build a best-in-class sales organization to expand Ogury’s business across the Americas.

MarTech 79

MarTech Entertainment Communications Media 79

Digiday

OCTOBER 4, 2022

According to Digiday+ Research, 53% of agencies think a recession will occur in the next six months, and 66% think one will occur in the next year. With a potential recession still on the table, the 4A’s leader spoke with Digiday about her best advice in talent, business development and finance for agencies in the current economy.

Agency 68

Agency Finance Media Marketing 68

Martech Series

JUNE 8, 2022

EnsembleIQ’s Path to Purchase Institute, which serves the needs of brand manufacturers, retailers, agencies and solution providers in the commerce marketing industry, today unveils a research report focused on Gen Z purchasing power. Marketing Technology News: Docusign Bolsters Leadership Team in Push Toward Enabling the Anywhere Economy.

Retail 100

Retail Manufacturing MarTech Agency 100

Digiday

JULY 7, 2022

If you want your brand mentioned on-air by Joe Buck or John Smoltz during the World Series, you’d probably need a big media agency with tons of sports clout to make that happen, right? When it comes to bigger agencies vs. smaller, “we don’t see a single difference, in truth,” said Gavin. San Mateo, Calif.-based

Agency 64

Agency Media Marketing 64

Martech Series

JANUARY 5, 2023

Furthermore, CommerceIQ expanded its leadership team, welcoming numerous key executives who will continue to drive company growth in 2023 and beyond. Molly Hop as VP, Agency Relations. 2022 was CommerceIQ’s most important year yet. Jeff Kennedy as VP, Corporate Controller. Christian Hassold as VP, Corporate Development.

eCommerce 90

eCommerce Retail MarTech Marketing 90

Martech Series

JULY 6, 2022

“With his leadership, we will raise the bar providing clients with transparent analytics. He has provided expert guidance to many large and growing brands in a wide variety of categories including ecommerce, automotive, beauty, retail and financial services.

eCommerce 69

eCommerce MarTech Cookies Retail 69

Martech Series

AUGUST 8, 2022

18-20 at the Hilton Chicago. 20; and.

Retail 85

Retail Education Manufacturing MarTech 85

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 68

Agency Media Retail Entertainment 68

Digiday

JULY 31, 2022

No one sector will escape some brush with depressed numbers or client loss — and that includes the broader agency landscape. In at least one case, an independent media agency lost clients who could no longer afford to market because of supply-chain issues. “We’ve A few common factors stand out: Specialization is endangered.

Agency 68

Agency Media Cookies Advertising 68

Digiday

NOVEMBER 1, 2022

In a new category in this year’s awards, Best Experiential Campaign, Paramount+ and ‘Halo The Series’ earned a nomination for their drone activation at SXSW. Edelman earned nominations in several categories, including Best Use of Social for its Vaseline ‘See My Skin’ campaign. Their World. Degree Dear Fitness Industry GoTo.

Media 69

Media Entertainment Agency Audience 69

Martech

FEBRUARY 9, 2022

NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual Leadership Meeting stage this week. There were a handful of agency marketers and a couple of publishers. Click here to download!

Agency 98

Agency Marketing GDPR Cookies 98

Digiday

SEPTEMBER 5, 2022

I asked when are they going to send us the category list? The media and entertainment category is the largest spender, accounting for 24% of total H1 ad spend, or about $1.1 Agency holding companies] will always be competitors. “They’re just a mess,” explained one buyer. billion invested on the social app in that time frame.

Media 66

Media CPM Ad Inventory Agency 66

Digiday

FEBRUARY 26, 2023

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip.

Media 69

Media Pop-Up Agency Banner 69

Martech Series

DECEMBER 14, 2022

Many platforms have come and gone since but our aims remain the same – to structure the influencer sector so that it is less fragmented and better services brands, agencies and creators. The category has broadened to include micro and nano influencers; that could be a passionate foodie neighbor, or a family member who’s into DIY.

MarTech 87

MarTech SEO Marketing Agency 87

AdvertiseMint

DECEMBER 17, 2023

This blog post will explore different categories of IG captions to inspire you. I’m not bossy; I have leadership skills. Contact the best Instagram ad agency. IG captions can make your posts more appealing by describing their content. Humor Instagram Captions Are you striking a pose or caught in a candid moment?

Impressions 52

Impressions Audience Agency Marketing 52

Rob Campbell

JULY 25, 2022

The reality is, when you really invest in getting the brand voice right – both from an agency and client perspective – it becomes something far more than a look or a tone, it’s a specific and individual feeling. Oh I know there’s a lot of agencies and consultancies who say you can, but they’re literally spouting b t.

Agency 75

Agency Conversion Communications Marketing 75