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Case Study: How Noodles & Company Found the Right Data Recipe for Loyalty

Adweek

If a business is looking for growth, it helps to define that term before chasing it. Do you want a whole lot of new customers who'll drive traffic and head count, but may only buy your product once? Or do you simply want people who know and love your products to feel comfortable buying more.

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Super Bowl Case Study: Inside a Spicy Social Marketing Win for Frank’s RedHot and Jason Kelce

Adweek

McCormick and Company didn't need Taylor Swift and Travis Kelce or even the Kansas City Chiefs for its Frank's RedHot brand to win Super Bowl 58. It just needed to cover their zone of influence. Tabata Gomez took McCormick's CMO role in November after more than six years as a marketing leader with Stanley Black.

Marketing 273
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Columbia Sportswear Is a Case Study in How to Expand Your Customer Base

Adweek

Very little about our world exists as it did in 2019. For a company like Columbia Sportswear, that year may as well exist in a different century. In the lobby of Columbia's headquarters at its campus just off Route 26 in Portland, Ore., longtime company president Gert Boyle's face looks down on the lobby from.

Marketing 253
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Amazon.com marketing strategy 2022: E-commerce retail giant business case study

Smart Insights

Our business case study explores Amazon's revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2021, Amazon reported net sales of over … The post Amazon.com marketing strategy 2022: E-commerce retail giant business case study appeared first on Smart Insights.

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How to map your selling process to the way your B2B customers buy: A case study

Martech

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. Key takeaways So what can we learn from this case study? Get MarTech! In your inbox.

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Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts

Digiday

This case study was originally published on Digiday’s sibling publication Glossy.

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One Travel Ad Campaign, 109M Impressions: A Case Study for an Airline Business

Admixer

Editor’s note: This case study describes how Admixer helped an international carrier airline connect with travelers globally by finding and securing relevant ad inventory across our network of premium publishers, apps and CTV networks.