Martech

AUGUST 15, 2024

Marketing ROI. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Processing.

ROI 124

ROI Finance Brand Awareness Conversion 124

Martech

JANUARY 14, 2025

When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. The martech stack bloated with overlapping tools nobody uses? The martech stack bloated with overlapping tools nobody uses? One CMO reduced her martech spend by 40% and saw lead quality improve.

Marketing 128

Marketing MarTech Conversion Brand Awareness 128

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

ROI 119

ROI Brand Awareness Marketing Education 119

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

ROI 111

ROI Brand Awareness Education MarTech 111

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life. Comparing the marketing efficiency to competitors.

Healthcare 98

Healthcare ROI Brand Awareness Marketing 98

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Where is the disconnect?

Conversion 113

Conversion Brand Awareness Click Through Rate A/B Testing 113

Martech

MAY 15, 2024

” This famous fairy tale starring Goldilocks searching for the perfect bowl of porridge is remarkably similar to assembling the perfect martech stack for your organization. With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle.

MarTech 116

MarTech ROI Machine Learning Banner 116

Martech

FEBRUARY 6, 2025

Dig deeper: Balancing the human-to-AI mix in B2B marketing Develop ROI frameworks for brand marketing More and more marketers are being asked to quantify the value of brand marketing in financial terms. Business leaders understand brand equity matters but want more precise insights into how marketing helps build it. .”

Machine Learning 90

Machine Learning Marketing Brand Lift Click Through Rate 90

Martech

JUNE 4, 2025

The regulations for bulk email senders put in place by some of the major email providers are well chronicled in MarTech. The research also found that while most marketers could identify ROI from their email program, 22% of respondents report struggling with measuring or proving ROI. Canada, Australia and Ireland from Dec.

Marketing 55

Marketing ROI Brand Awareness MarTech 55

Martech

MARCH 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 113

Brand Awareness ROI Click Through Rate Conversion 113

Fuel Lines

APRIL 30, 2019

Agency and martech readers are encouraged to pursue work, particularly those with heavy PR capabilities since Stryve’s main goal is to increase brand awareness. When pitching, focus on differentiating the brand from competitors such as Kalahari Bitlong, Brooklyn Bitlong and Bull & Cleaver.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech

JULY 26, 2024

It’s about building trust, brand awareness, and thinking outside the box. For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022). We shouldn’t expect data to be handed to us on a silver platter.

Cookies 130

Cookies Non-Profit Audience GDPR 130

Martech

NOVEMBER 18, 2024

Project management data can help you cut through the noise and identify which tasks will have the most significant impact so you can focus on what will drive long-term ROI. Dig deeper: 5 ways to use project management data to increase marketing ROI 2. Processing.

ROI 114

ROI Audience Manufacturing Marketing 114

Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Get MarTech! Why we care.

Marketing 120

Marketing Brand Awareness eCommerce MarTech 120

Martech

FEBRUARY 28, 2024

Now, marketing needs to show ROI quickly. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. Few reach here, but those who do dominate the category.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Martech Series

JULY 14, 2022

Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages. The study fielded in March 2022.

Advertising 97

Advertising Brand Awareness Brand Lift Impressions 97

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. ROI again leads the pack, with 40% citing it. The post 74% of B2B marketers expect budgets to increase next year appeared first on MarTech. Nearly two-thirds expect a moderate increase. Top five objectives. 2 with 37%. Most effective KPIs.

Marketing 126

Marketing Conversion Rate Display Advertising Brand Awareness 126

Martech

JUNE 4, 2025

If youre responsible for growth, customer acquisition, or proving marketing ROI, its critical to understand how these models work and how they shape the data you report. That directly influences how you read attribution and ROI reports, how your campaigns and activities perform (on paper) and where you spend your budgets.

Conversion 60

Conversion Machine Learning ROI Brand Awareness 60

Fuel Lines

FEBRUARY 21, 2019

Keep in mind that emerging companies typically look for outside PR work in order to build brand awareness before reviewing creative/media agencies. In that vein, expect ROI to become a bigger focus. Lime will have to compete with others like Lyft, Spin, Bird and Uber.

Agency 203

Agency Brand Awareness ROI Media 203

Martech

DECEMBER 6, 2024

Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? By creating these posts, I aim to increase engagement and educate my audience, which is crucial for building brand awareness and attracting new clients. Processing.

SEO 131

SEO Audience Education Machine Learning 131

Martech

FEBRUARY 12, 2024

After heavily relying on performance marketing, brands will find that moving up the funnel and building relationships with their audience earlier leads to a more favorable balance between paid and organic revenue in the long run. Get MarTech! Ultimately, this approach enhances the effectiveness of your performance marketing efforts.

Marketing 120

Marketing Brand Awareness ROI MarTech 120

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. With the development of better platform shopping functionality, influencers could play a bigger role in brands’ ecommerce strategies.

eCommerce 98

eCommerce Brand Awareness ROI Conversion 98

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It Get MarTech! The post How Icelandair used programmatic to increase bookings appeared first on MarTech. In your inbox.

Machine Learning 124

Machine Learning Audience Brand Awareness Conversion 124

Martech

FEBRUARY 9, 2023

“The best payoffs are when brands create experiences around the Super Bowl in a way that lets them be a part of the conversation while still connecting with fans in an authentic way. She added, “Last year we had a Super Bowl ad that was a big brand awareness play. Get MarTech! In your inbox. Subscribe Processing.

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Take our brief 2023 MarTech Replacement Survey Engagement and conversions. Donzis offered some examples of how brands can engage with DOOH. Get MarTech!

Ad Targeting 124

Ad Targeting Demand Side Platform Impressions Audience 124

Martech

MARCH 22, 2023

Do it well, and you can generate leads and increase brand awareness. Boosting your search rankings is one of the best ways to increase organic traffic and ROI. Assert your authority on the topic Credibility is a brand owner’s dream. Get MarTech! Long-form content, in particular, can turn interest into action.

Click Through Rate 129

Click Through Rate SEO Brand Awareness MarTech 129

Martech

OCTOBER 17, 2023

More reach generally equates to more brand awareness. Beyond the numbers Brand sentiment: Positive comments, stories shared and interactions on influencer content can reveal how audiences perceive your brand. Crunching the influencer ROI When done right, influencer marketing isn’t an expense — it’s an investment.

Marketing 126

Marketing Audience Brand Awareness ROI 126

Martech Series

AUGUST 10, 2022

Identify and engage high-caliber talent pools with On-Demand Talent Campaigns while building brand awareness, relationships and interest in open positions. Gain visibility into the ROI and impact of talent acquisition strategies with end-to-end insights to inform better hiring decisions.

Marketing 98

Marketing MarTech Brand Awareness ROI 98

Martech Series

NOVEMBER 18, 2022

Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). Loyalty programs are critical to customer retention and brand engagement. These unique and meaningful experiences will also turn loyal customers into invaluable advocates who drive brand awareness.

eCommerce 111

eCommerce Retail ROI Brand Awareness 111

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. Every business is different,” Meta’s Bui told MarTech. More questions? More personal questions?

Media 129

Media Marketing Machine Learning MarTech 129

Martech

JUNE 28, 2024

Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels. For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting.

Brand Lift 130

Brand Lift Marketing Brand Awareness Audience 130

Martech

MAY 2, 2023

Finance groups prioritize resources, structure contracts and deliver ROI metrics back to customers Finance was labeled a risk-averse team with a “deal prevention” reputation. The finance leaders have developed a “swarm team” providing a service to work with prospects and customers to co-develop ROI models from the investment in the software.

Finance 119

Finance ROI Brand Awareness Marketing 119

Martech Series

JULY 22, 2022

Customer retention delivers better marketing ROI in the short- and long-run.”. Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner. Increasing/shifting brand awareness/positioning – 34%. Improving post-purchase loyalty/re-purchase – 37%. Improving lead quality – 35%.

Retail 98

Retail Marketing Manufacturing MarTech 98

Martech

MAY 3, 2024

Dig deeper: Why B2B marketing needs brand building more than lead gen Every ad is a button that must be clicked All of this means that advertising in B2B is generally in pursuit of immediate outcomes, treating it as a direct response lead gen channel rather than a brand awareness one.

Marketing 132

Marketing Brand Awareness Conversion Advertising 132

Martech

MAY 8, 2023

The same is true for celebrating anniversaries of when users joined brand communities. Using automations to increase personal connections may sound unintuitive, but it’s a win for brands. Business benefits here are brand equity, brand awareness and incremental direct-response revenue. Get MarTech!

Marketing 120

Marketing eCommerce Communications MarTech 120

Martech

NOVEMBER 3, 2021

Or are you meeting your revenue goals and looking to expand brand awareness? Look at your own data to compare the ROI across paid traffic and organic traffic, and make sure your comparative budgets are in line with your returns. Let the numbers do the talking, and plan your budget with your final ROI in mind.

SEO 122

SEO Conversion Rate ROI Conversion 122

Martech

SEPTEMBER 7, 2022

With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. The more you stick to your niche, the more brand awareness and trust you build in that space. The post 3 quick ways to improve your email deliverability appeared first on MarTech. Email shows no signs of slowing down.

Brand Awareness 117

Brand Awareness Audience ROI Marketing 117