Remove Brand Awareness Remove MarTech Remove Media
article thumbnail

Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? It works because: Brand awareness builds trust. It’s a tricky balance.

article thumbnail

Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. You start as a digital brand going into a legacy category where Fidelity has online presence and brick-and-mortar offices and they’re running ads in a huge media spend,” Rosenblum told MarTech.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to use ChatGPT to simulate martech tools and marketing strategy

Martech

First, I generated fake user data for a B2B SaaS platform and ran campaigns across organic social, paid media and owned content. You will also execute a mix of organic social media , owned media and paid campaigns. We have an average level of brand awareness and an average level of share voice in the marketplace.

MarTech 122
article thumbnail

Rethinking media mix modeling for today’s complex consumer journey

Martech

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. This is why brands must rethink their media strategies and redefine how success is measured.

Media 128
article thumbnail

Pipeline 360 launches new display advertising platform

Martech

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

article thumbnail

Native video tops social media in brand awareness study

Martech

will reach nearly $50B this year, brands have a lot of opportunities to influence customers, as long as they’re choosing the right platforms and mix of platforms to relay their messages,” said Taboola CEO and founder Adam Singolda, in a company release. Still a potent source of brand impact for marketers. Why we care.

article thumbnail

LinkedIn: The marketer’s guide

Martech

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Every social media site has its distinct culture and jargon.