Martech Series

JULY 15, 2022

The reality today is that data is an extremely important component of an overall B2B marketing strategy. It not only allows you to understand the user behavior but also helps to implement tactics to generate more business for the brand. Different brands have different reasons to trust and utilize data. HubSpot Marketing Hub.

Marketing 98

Marketing ROI Brand Awareness Conversion 98

Martech

AUGUST 4, 2022

Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report.

Marketing 115

Marketing Conversion Rate Brand Awareness Display Advertising 115

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Brand ambassadors. Affiliate marketing. Product reviews.

Marketing 128

Marketing Audience Click Through Rate Conversion 128

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important.

Marketing 104

Marketing Brand Lift Conversion Rate Brand Awareness 104

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness.

ROI 121

ROI Brand Awareness Marketing MarTech 121

MNTN

DECEMBER 19, 2023

The Connected TV (CTV) industry already offers B2B marketers a ton of incredible opportunities that linear TV never could. From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. And CTV has been on B2B marketers’ minds for a while.

Marketing 59

Marketing Brand Awareness Audience ROI 59

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. So what’s holding brands back?

Marketing 114

Marketing eCommerce Communications Brand Awareness 114

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Marketing 130

Marketing SEO ROI Conversion 130

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services!

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Marketing 112

Marketing Audience Media Brand Awareness 112

Martech

JANUARY 5, 2023

For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Too often the MOps function is thought of as a group of tacticians who are simply cranking out emails at the request of marketers.

Marketing 99

Marketing Education ROI Communications 99

Martech Series

JULY 22, 2022

A survey of 323 retail marketing executives revealed that 52% allocated more than half their marketing budget to new customer acquisition, versus 15% who allocated more than half their budget to customer retention. Marketing Technology News: VeraViews Included on IAB Global Vendor List.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Marketing Technology News: ShowHeroes Group Announces New Senior Appointments Amid Rapid Expansion.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

Marketing 113

Marketing A/B Testing Machine Learning Finance 113

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Influencer Intelligence interviewed over 150 global marketers for its latest whitepaper, exploring the role of influencers in social commerce.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal.

Marketing 106

Marketing Audience Brand Awareness Conversion 106

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on. beforehand.

Marketing 103

Marketing Brand Awareness Click Through Rate Audience 103

Martech

OCTOBER 4, 2023

First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. Get MarTech! The post How Icelandair used programmatic to increase bookings appeared first on MarTech. In your inbox.

Machine Learning 110

Machine Learning Audience Brand Awareness Conversion 110

Fuel Lines

APRIL 30, 2019

First-time CMOs are one of the top new business triggers for agency changes, media shifts, and new marketing technology investments, as new hires tend to make changes within 3-12 months following their appointment. This goal has required numerous personnel hires including Jaxie Alt as the brand’s first CMO, effective March.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech

AUGUST 31, 2021

That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. ” Read the first part of this article: Why community could be the next big thing in marketing. Some people just see it as a marketing tool. Proving ROI.

Marketing 115

Marketing ROI Brand Awareness Conversion 115

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Get MarTech! There are two things to do before starting this process. Don’t do that.

Education 105

Education Audience Communications MarTech 105

Martech Series

SEPTEMBER 2, 2022

For many businesses and marketers across a variety of industries, age is a primary opportunity to achieve insight into your audience. Instead, zero-party data has become the go-to source of more and better marketing insights. Zero-party data is information a customer freely and intentionally shares with a brand they trust.

Marketing 54

Marketing ROI Audience Cookies 54

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Here are some strategies where marketers can use these data insights. Take our brief 2023 MarTech Replacement Survey Engagement and conversions.

Ad Targeting 116

Ad Targeting Demand Side Platform Impressions Audience 116

Martech

MAY 2, 2023

B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners.

Finance 93

Finance ROI Brand Awareness Marketing 93

Martech

DECEMBER 13, 2023

You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 Don’t be vague and only talk about increasing site visitors or brand awareness. People will sense that the creator genuinely loves your brand, and they’ll want to join the community.

Communications 77

Communications Shipping MarTech Brand Awareness 77

Martech Series

NOVEMBER 18, 2022

shoppers said they had purchased a new or different brand than they had pre-pandemic, while brands with low product availability or in-stock rates of between 72% and 85% have lost 0.7 In turn, retailers and CPG companies need to ensure that no stone is left unturned as they continue to weather the market volatility.

eCommerce 96

eCommerce Retail ROI Brand Awareness 96

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape?

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Martech

SEPTEMBER 7, 2022

With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. Successful email marketers stay on top of their email hygiene and validate their databases regularly. When they think about ways to improve their inbox placement, many marketers don’t pay much attention to content.

Brand Awareness 109

Brand Awareness Audience ROI Marketing 109

Martech

MAY 18, 2023

Do you want to generate leads, build brand awareness or provide valuable insights to your attendees? And, on a side note, tap into your salespeople for their experience in generating leads and closing deals, so they can contribute ideas for marketing activities that promote networking and lead generation. Get MarTech!

Audience 91

Audience Brand Awareness ROI MarTech 91

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. It’s also immensely popular, reaching 204.1

Viewability 80

Viewability Conversion Rate Impressions Conversion 80

Fuel Lines

FEBRUARY 21, 2019

Previously the brand and community EVP at Lululemon, Stump brings additional marketing experience from companies including Nike and Seventh Generation. Keep in mind that emerging companies typically look for outside PR work in order to build brand awareness before reviewing creative/media agencies.

Agency 203

Agency Brand Awareness ROI Media 203

Martech Series

NOVEMBER 23, 2022

The end result is a fun experience for the brand’s audience to engage with advertising campaigns, without disrupting the gaming journey. Marketing Technology News: Taradel Launches First Truly Omni-Channel Marketing Platform for SMBs, Brands. Helping brands navigate the complex gaming environment.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. We will cover: What are video ads?

Advertising 98

Advertising Video Ads CPM Viewability 98

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

Cookies 115

Cookies Brand Awareness Marketing ROI 115

Automatad Inc.

NOVEMBER 23, 2023

They can sell those spaces to brands and services for money. They have valuable user traffic and customer data, which can be accessed by the brands and services to reach their targets. Advertisers: Brands, services, and marketers are a few examples of advertisers. The list is below.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

MARCH 11, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Please use simple language.

Brand Awareness 90

Brand Awareness ROI Click Through Rate Conversion 90

Martech

OCTOBER 17, 2023

OK, now picture that warm vibe in the digital marketing scene. We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. Yet, there’s a light cutting through this online haze: influencer marketing. The evolution of influencer marketing Celebrities were once the golden ticket to product success.

Marketing 117

Marketing Audience Brand Awareness ROI 117