Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Get MarTech! The post AI-powered martech releases and news: Jan.

MarTech 105

MarTech Affiliates Retail Brand Awareness 105

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

MarTech 93

MarTech A/B Testing Affiliates Finance 93

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Some marketing strategies, such as digital paid advertising, can boost numbers quickly.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

ROI 102

ROI Brand Awareness Marketing Education 102

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand.

Marketing 120

Marketing Brand Awareness Conversion MarTech 120

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 112

Media Marketing Machine Learning MarTech 112

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. So, marketers should use the data they have to create messages that resonate.

Marketing 117

Marketing Brand Awareness Machine Learning Communications 117

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Marketing 109

Marketing Brand Awareness ROI MarTech 109

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Get MarTech!

Brand Awareness 111

Brand Awareness Marketing eCommerce ROI 111

Martech

AUGUST 31, 2023

The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. Did you get an incremental change in some brand awareness?

MarTech 102

MarTech Agency Banner Brand Awareness 102

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. The result?

Marketing 124

Marketing Brand Awareness Audience Media 124

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Marketing 118

Marketing Communications Brand Awareness MarTech 118

Martech Series

OCTOBER 31, 2022

The global IT company has begun entering the Hungarian market on a full-scale. With this, local brands and publishers will gain access to the company’s tools, gain a broader range of revenue channels, increase brand awareness, establish long-term business partnerships, and improve key business metrics.

Affiliates 90

Affiliates CPA Brand Awareness Marketing 90

Martech Series

OCTOBER 21, 2022

Most of the time, B2B marketers strike a deal with content syndication vendors, and the vendors ensure that the specified number of leads as per a specific ICP are won throughout the process. In today’s break-neck competition, no marketer wants to waste even a minor sales effort. shall take you to your goals. Check these here.

Brand Awareness 106

Brand Awareness Marketing Audience SEO 106

Martech

DECEMBER 13, 2021

The feud between marketing and sales is costly, but it can be avoided. In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey.

Marketing 113

Marketing Brand Awareness Communications MarTech 113

Martech Series

OCTOBER 27, 2022

Louisnord brings over 15 years of global marketing leadership experience to support the company’s next wave of growth. MANTA, the data lineage platform, announced that Nancy Louisnord has joined the company as Chief Marketing Officer. Marketing Technology News: Entertainment Technology Company StoryFit Closes $5.5

Brand Awareness 81

Brand Awareness Marketing Entertainment MarTech 81

Martech Series

SEPTEMBER 22, 2022

an industry-leading content marketing platform, announced Dawn DiLorenzo as Head of Marketing. She will oversee the company’s brand awareness, lead generation, and sales enablement initiatives while joining Contently’s executive team. “We The hire comes at a critical time in content marketing.

Marketing 96

Marketing Brand Awareness MarTech 96

Martech Series

SEPTEMBER 16, 2022

One such element is their marketing strategy. While it is true that start-ups and small businesses do not have the required resources of a multi-national company, it doesn’t mean they cannot win over the competition or gain faster market traction. Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech Series

JULY 20, 2022

Challenged by the pandemic, inflation and economic uncertainty, B2B marketers are pressed more than ever to attract, engage and retain customers. To become more relevant in a crowded marketplace, many marketers have turned to influencer marketing. 53% of B2B marketers either do not have a strategy or it’s not documented.

Marketing 88

Marketing Brand Awareness MarTech Agency 88

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Brand ambassadors. Affiliate marketing. Product reviews.

Marketing 130

Marketing Audience Click Through Rate Conversion 130

Martech Series

JANUARY 5, 2023

The partnership is focused at extending the both companies active Web3 communities via increased brand awareness, engagement and vertical data intelligence using Plato’s content distribution and syndication network. Marketing Technology News: BLOCKBOARD Partners With FreeWheel to Expand Premium Video Access.

Brand Awareness 99

Brand Awareness SEO Entertainment MarTech 99

Martech Series

JULY 15, 2022

The reality today is that data is an extremely important component of an overall B2B marketing strategy. It not only allows you to understand the user behavior but also helps to implement tactics to generate more business for the brand. Different brands have different reasons to trust and utilize data. HubSpot Marketing Hub.

Marketing 98

Marketing ROI Brand Awareness Conversion 98

Martech

AUGUST 18, 2021

As marketers, we’ve been creating and publishing a lot of content for a very long time. We know that great marketing content can build brand awareness and generate more qualified leads. Flat PDFs aren’t enough anymore, and the waterfall approach to creating content doesn’t work for marketers today. See how here.

Marketing 124

Marketing Brand Awareness Audience MarTech 124

Martech Series

SEPTEMBER 15, 2022

Web3 and AI-driven Brand marketing platform, Ojamu, announced an integration of industry-leading Chainlink Price Feeds to help power real-time token price analytics for market comparisons on Ojamu Intelligence Platform (OIP). Marketing Technology News: MarTech Interview With Sharat Potharaju, CEO and Co-founder at Beaconstac.

Brand Awareness 73

Brand Awareness Marketing Machine Learning MarTech 73

Martech

DECEMBER 6, 2021

The feud between marketing and sales is costly, but it can be avoided. In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. appeared first on MarTech.

Brand Awareness 105

Brand Awareness Marketing Communications MarTech 105

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important.

Marketing 104

Marketing Brand Lift Conversion Rate Brand Awareness 104

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. But these pieces are vital going forward.

Marketing 124

Marketing MarTech Brand Awareness 124

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech Series

NOVEMBER 11, 2022

Every modern marketing team will likely agree. According to a HubSpot report, 61% of seasoned marketing believe that they find it hard to generate qualifying leads. When we say a marketing campaign, it may mean a social media campaign for one marketer and a traditional display of ads for the other. How do you do it?

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Martech

AUGUST 4, 2022

Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report.

Marketing 119

Marketing Conversion Rate Brand Awareness Display Advertising 119

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

ROI 103

ROI Brand Awareness Education MarTech 103

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. So what’s holding brands back?

Marketing 118

Marketing eCommerce Communications Brand Awareness 118

Martech Series

OCTOBER 17, 2022

What does it truly take for modern-day marketers to move prospects through the buying funnel and get them to make an active buying decision? Find out more in this week’s martech highlights: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 10th October to 14 th October. MarTech QnA with the Expert.

Marketing 90

Marketing Conversion Brand Awareness MarTech 90

Martech Series

JUNE 15, 2022

Sehgal hired as inaugural Head of Marketing for the data, measurement and analytics software company. Sehgal has over twenty years of experience leading marketing and media teams at multinational brands including P&G and Danone, along with other successful technology and data startups. EDO, Inc., EDO, Inc.,

Marketing 97

Marketing Brand Awareness Entertainment MarTech 97

Martech Series

DECEMBER 16, 2022

Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets.

Marketing 92

Marketing Communications Brand Awareness MarTech 92

Martech Series

FEBRUARY 2, 2023

While large campaigns think a Super Bowl ad may increase overall brand awareness, almost half of consumers (41%) reported they were more likely to purchase from a brand that communicates with them in an ongoing and personalized way.

Communications 81

Communications Brand Awareness MarTech Marketing 81

Martech Series

NOVEMBER 11, 2022

As the competition for consumer attention continues to heat up, marketers are pushed to elevate their brand positioning through newer, more appealing methods. Performance marketing can be an invaluable asset for growth because of its tie to the delivery of results, which enables us to continually optimize our spend.

CPL 88

CPL Marketing CPA Affiliates 88