Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Marketing 102

Marketing Brand Awareness ROI MarTech 102

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. So, marketers should use the data they have to create messages that resonate.

Marketing 111

Marketing Brand Awareness Machine Learning Communications 111

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. The result?

Marketing 119

Marketing Brand Awareness Audience Media 119

Martech

AUGUST 31, 2023

The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. Our conversation about this raised other interesting questions, as well.

MarTech 95

MarTech Agency Banner Brand Awareness 95

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Brand ambassadors. Affiliate marketing. Product reviews.

Marketing 125

Marketing Audience Click Through Rate Conversion 125

Martech Series

OCTOBER 17, 2022

What does it truly take for modern-day marketers to move prospects through the buying funnel and get them to make an active buying decision? Find out more in this week’s martech highlights: __. MarTech Quote-of-the-Week! Top MarTech News of The Week: 10th October to 14 th October. MarTech QnA with the Expert.

Marketing 90

Marketing Conversion Brand Awareness MarTech 90

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important.

Marketing 103

Marketing Brand Lift Conversion Rate Brand Awareness 103

Martech Series

JULY 15, 2022

Watching your analytics closely will lead to more conversions. The reality today is that data is an extremely important component of an overall B2B marketing strategy. It not only allows you to understand the user behavior but also helps to implement tactics to generate more business for the brand. Analysis of marketing data.

Marketing 98

Marketing ROI Brand Awareness Conversion 98

Martech Series

NOVEMBER 11, 2022

Every modern marketing team will likely agree. According to a HubSpot report, 61% of seasoned marketing believe that they find it hard to generate qualifying leads. When we say a marketing campaign, it may mean a social media campaign for one marketer and a traditional display of ads for the other. How do you do it?

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. So what’s holding brands back?

Marketing 113

Marketing eCommerce Communications Brand Awareness 113

Martech

AUGUST 4, 2022

Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report.

Marketing 112

Marketing Conversion Rate Brand Awareness Display Advertising 112

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Get MarTech!

Brand Lift 65

Brand Lift Conversion Rate Retargeting Video Ads 65

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Marketing 128

Marketing SEO ROI Conversion 128

MNTN

DECEMBER 19, 2023

The Connected TV (CTV) industry already offers B2B marketers a ton of incredible opportunities that linear TV never could. From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. And CTV has been on B2B marketers’ minds for a while.

Marketing 59

Marketing Brand Awareness Audience ROI 59

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. A person who looks it up is in the market to spend money.

SEO 111

SEO Conversion Conversion Rate Brand Awareness 111

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services!

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Marketing 110

Marketing Audience Communications Electronics 110

Martech Series

FEBRUARY 6, 2023

Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform.

Media 91

Media Brand Awareness MarTech Conversion 91

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Marketing 98

Marketing Brand Awareness MarTech Conversion 98

Martech

MARCH 26, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

Media 58

Media Retail Conversion Rate Audience 58

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

MARCH 18, 2024

What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side. It may only shine more light on it.

Brand Awareness 98

Brand Awareness MarTech Marketing Audience 98

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal.

Marketing 104

Marketing Audience Brand Awareness Conversion 104

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

Marketing 111

Marketing A/B Testing Machine Learning Finance 111

Chief Martech

JUNE 15, 2023

I’ve long advocated that platform ecosystems solve many of the challenges of an ever-changing, highly-diversified martech landscape. Today, I’d like to highlight the remarkable impact ecosystems can have on a company’s go-to-market performance. To regular readers, it’s no surprise that I’m bullish on ecosystems.

Marketing 80

Marketing Conversion Rate Brand Awareness MarTech 80

Martech

SEPTEMBER 21, 2021

Brand identifiers for message identification, or BIMI , is a technology that some expect to become a new standard for email marketing. And for good reason; BIMI offers capabilities that provide higher levels of customer trust and engagement with brands. Watch the full presentation from MarTech here (free registration required).

MarTech 123

MarTech Brand Awareness Conversion Marketing 123

Martech

OCTOBER 1, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” How does the marketing team pivot?

Brand Awareness 130

Brand Awareness Pop-Up MarTech Communications 130

Martech

OCTOBER 4, 2023

First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. It has a much lower level of clicks and also a low level of conversions per click.” Get MarTech! So every dollar counts.”

Machine Learning 108

Machine Learning Audience Brand Awareness Conversion 108

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Influencer Intelligence interviewed over 150 global marketers for its latest whitepaper, exploring the role of influencers in social commerce.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech Series

DECEMBER 26, 2022

Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study – “ B2B PR for Growth ” – commissioned by Champion Communications. Generating brand awareness (54%). Nurturing sales conversations (54%).

Public Relations 97

Public Relations Communications Brand Awareness Fashion 97

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Marketing 101

Marketing Brand Awareness Click Through Rate Audience 101

MNTN

AUGUST 18, 2022

Sure a platform can provide conversions or site visits, but are those numbers “good”? Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, will be joining MarTech to give his insights into how to evaluate new ad channels worthy of your investment. Not so much; it can be unclear what constitutes success. Register here.

CPA 98

CPA Brand Awareness Conversion MarTech 98

Martech

JUNE 15, 2023

To create segments and help brands optimize campaigns, the tool “[leverages] data from various sources to understand your target audience’s behaviors, preferences and demographics,” said Donzis. Here are some strategies where marketers can use these data insights. Donzis offered some examples of how brands can engage with DOOH.

Ad Targeting 114

Ad Targeting Demand Side Platform Impressions Audience 114

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. CTV ads are precisely targeted to an audience that may benefit from a product or service but may not be in-market quite yet, thus creating new demand.

Conversion Rate 96

Conversion Rate Brand Awareness SEO Conversion 96

Martech Series

DECEMBER 18, 2022

From showcasing products and creating shoppable content to in-built payment procedures and AI-driven chatbot conversation, brands conduct multiple activities within their social shops. Marketing Technology News: NP Digital Releases 2023 Marketing Spend Report. ” Further, the survey reveals that 48.6% About 45.9%

Media 80

Media Conversion Brand Awareness MarTech 80

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Q: How did you get into marketing, as a career?

Education 79

Education Brand Awareness MarTech Conversion 79

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. Nail your value proposition.

Education 104

Education Audience Communications MarTech 104