Martech

APRIL 3, 2025

The marketing report looks impressive, but the sales report tells a different story. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. But then comes the fundamental question: What’s the actual return on ad spend?

Conversion 110

Conversion ROI Brand Awareness Click Through Rate 110

Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. Dig deeper: Balancing the human-to-AI mix in B2B marketing Develop ROI frameworks for brand marketing More and more marketers are being asked to quantify the value of brand marketing in financial terms.

Machine Learning 88

Machine Learning Marketing Brand Lift Click Through Rate 88

MNTN

DECEMBER 4, 2024

Platforms like Google Ads and many social media networks tend to reward high-performing ads with lower CPCs. How to Calculate Click-Through Rate All you need to calculate your CTR is the number of times your ad was viewed (also known as the ad’s impressions) and the number of clicks it received.

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

Martech Series

JUNE 23, 2025

By bringing Appcast’s programmatic technology to social media channels, Appcast Brand Ads allows employers to scale and optimize recruitment campaigns while tracking performance from impression to hire. This innovative solution enables employers to engage people on social channels where they spend vast amounts of time.

ROI 59

ROI Marketing Impressions Brand Awareness 59

PubMatic

JUNE 17, 2025

As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. This empowers existing iSpot customers to include media activated in PubMatic within iSpot’s unified, cross-platform measurement solutions. It’s rapidly becoming a performance driver.

Brand Awareness 69

Brand Awareness ROI Audience Impressions 69

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Define your brand voice.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

MNTN

FEBRUARY 12, 2024

Nevertheless, we’re also fully aware of the undeniable power of brand awareness and its role in fueling business growth. Our forte may lie in driving performance you can measure, but we still appreciate the art of building brand recognition. What Is Brand Awareness? How Does Brand Awareness Work?

Brand Awareness 52

Brand Awareness Marketing Audience Public Relations 52

Ad Rants

OCTOBER 10, 2024

Using pictures and videos to tell stories has become a strong way to improve a brand's image and connect with people. By using these methods' attractive and emotional qualities, businesses can make a strong impression and encourage customers to stay loyal. Conversions: Keep track of how many people buy, sign up, or show interest.

Impressions 184

Impressions Brand Awareness Agency Audience 184

Martech

DECEMBER 6, 2024

Developing effective social media content. Guidelines for maintaining brand voice. Upload approximately ten content pieces that demonstrate your brand voice and style. Social media content. Brand guidelines. Here are some examples of the kind of social media posts I like. Creating engaging imagery.

SEO 129

SEO Education Audience Machine Learning 129

Spoton Digital Media

NOVEMBER 10, 2022

To get results from B2B social media, you can’t approach it as an afterthought. You can’t post when you feel like it, have someone unfamiliar with your brand post, and occasionally check in to see if you have any engagement. Assign goals to your social media efforts. Millions of social media posts go out every day.

Media 90

Media Brand Awareness Audience Impressions 90

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Media 98

Media Advertising Video Ads Brand Awareness 98

Martech Series

FEBRUARY 17, 2023

Part of the problem with online advertising is that until now, a large proportion of impressions have gone unnoticed, thanks to poor placements, as well as bot traffic stealing valuable ad spend. This suddenly gives them a powerful way of optimising campaigns for brand awareness and engagement – all in real time.

Viewability 109

Viewability Advertising Impressions Brand Awareness 109

AdvertiseMint

MAY 16, 2023

In recent years, organic social media exposure has experienced a noticeable decline, presenting challenges for businesses aiming to reach their target audience effectively. Increasing Competition and Algorithmic Changes: The explosive growth of social media has led to a significant increase in the volume of content being shared daily.

Media 97

Media Brand Awareness Audience Conversion 97

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Digital Remedy

APRIL 10, 2025

In todays fragmented media landscape, success requires expertise, data-driven decision-making, and a strategic approach to ensure that brands connect with the right audiences at the right time. Custom measurement tools track brand awareness, conversions, and engagement for data-backed decision-making.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

VideoWeek

JUNE 10, 2024

Cross-channel and cross-media measurement is more important for advertisers than ever. With so many media channels competing for brands’ investment, advertisers want to be able to measure how each channel performs, as well as how they interact with each other to deliver outcomes.

Media 104

Media Advertising Audience Brand Awareness 104

Martech Series

JULY 14, 2022

Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 97

Advertising Brand Awareness Brand Lift Impressions 97

Ad Wisey

APRIL 29, 2022

Meanwhile, the overall perception is shaped by multiple elements, from the company’s name and logo to its owner or the philanthropic projects supported by the brand. At the same time, it’s a mistake to believe that only well-known brands should be concerned with their reputation. Brand reputation management on social media.

eCommerce 97

eCommerce Media Fashion Communications 97

Single Grain

APRIL 29, 2025

Google’s dominance in paid media is starting to show cracks. Recent projections indicate Google’s share of search-driven paid media in the U.S. For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential.

Media 52

Media ROI CPC CPA 52

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. With better segmentation comes fewer wasted impressions and ad dollars.

Ad Targeting 122

Ad Targeting Demand Side Platform Impressions Audience 122

Digiday

APRIL 2, 2024

The company even exceeded its internal goals — reaching hundreds of thousands of households weekly while maintaining efficient costs — and achieved a 4X improvement in return on media spend and a 3X increase in ROAS. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 94

Brand Awareness ROI Impressions Audience 94

MNTN

FEBRUARY 12, 2025

Automated Media Buying for Greater Efficiency AI-powered programmatic platforms streamline ad placements, eliminating the need for manual bidding and negotiations. Marketers should use technology partners with strong fraud detection capabilities and monitor campaigns closely to ensure impressions are being served to real, relevant audiences.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

TechCrunch Ads

JUNE 15, 2022

In Pinterest’s case, however, brands may want to do more than just generate clicks to their website. They also may want to offer inspirational content to raise brand awareness or share a series of step-by-step instructions to help viewers complete a specific project.

Brand Awareness 106

Brand Awareness Impressions Audience Advertising 106

Ad Rants

FEBRUARY 22, 2023

Your website is often the first point of contact for potential patients, and it's important that you make a good impression. Interacting with Patients via Social Media Social media is another excellent way to interact with your target audience. It can also be a priceless tool for attracting new patients to your practice. .

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Martech Series

JULY 18, 2022

TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand advertising, today announced a preferred partnership and unveiled their joint study “The Impact of Attention on Brand Lift.” So this partnership will make TV advertisers quite pleased.

Brand Lift 98

Brand Lift Brand Awareness Impressions Finance 98

Digiday

OCTOBER 11, 2022

Mike Schott, executive vice president, media sales, Volta Charging. As advertisers increasingly shift media budgets to retail media networks, the challenges for brands striving to stand out are also growing. Amazon, Walmart, Kroger, Target, Best Buy, Walgreens, Ulta, Home Depot and more now have their own media offerings.

Retail 74

Retail Media Viewability Brand Awareness 74

Single Grain

JUNE 11, 2025

The numbers tell a compelling story: 90% of B2C marketing CMOs now use data clean rooms for marketing use cases, according to Forrester’s latest research, while 66% of retail media teams have already integrated these platforms. The result: validated media spend effectiveness without compromising user privacy on either side.

Cookies 52

Cookies GDPR Retail Audience 52

Digiday

MARCH 27, 2023

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. These brands have their own data sets, etc., The omnichannel campaign drove 15 million impressions for the meal kit brand and reached 2.5

Retail 71

Retail Geo targeting Electronics Media 71

Single Grain

APRIL 22, 2025

Measurement shift: As clicks decrease, marketers must adopt new metrics focused on impression quality, brand visibility, and indirect conversion paths. Instead, impression quality, brand visibility, and indirect conversion paths gain importance. Brand impression share. Voice search appearances.

SEO 52

SEO Click Through Rate Impressions Conversion 52

Single Grain

APRIL 27, 2025

When you notice engagement metrics beginning to decline (often after 10,000-20,000 impressions), it’s time for a refresh. According to industry research , 30% of agencies, brands, and publishers have fully integrated AI across their media campaign lifecycle, with those who haven’t yet adopted these technologies falling behind.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

APRIL 28, 2025

Employee-shared content generates 8x more engagement than content shared from a brand’s official page. That’s not just an impressive statisticit’s a wake-up call for marketing professionals who haven’t yet tapped into their most valuable content creators: their team members.

Audience 52

Audience Impressions Communications Marketing 52

Digiday

APRIL 2, 2024

The company even exceeded its internal goals — reaching hundreds of thousands of households weekly while maintaining efficient costs — and achieved a 4X improvement in return on media spend and a 3X increase in ROAS. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 80

Brand Awareness ROI Impressions Audience 80

Single Grain

MAY 12, 2025

Unlike traditional social media platforms, Reddit’s community-driven structure demands an approach that prioritizes authentic engagement over direct promotion. According to Exploding Topics , 44% of US Redditors are aged 18 to 29 years old, making the platform particularly valuable for brands targeting younger, tech-savvy audiences.

Marketing 52

Marketing SEO Click Through Rate Brand Awareness 52

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. Time crunch. Hiring to help with the demand.

Media 69

Media Advertising Cookies Impressions 69

Basis

NOVEMBER 12, 2024

DOOH advertising is defined as any digital advertising media that people encounter outside of their homes and not on user-owned devices like smartphones or tablets. Using a combination of these different venue types can allow you to get your brand or product messaging in front of the right consumer, at the right time. Let’s dive in.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Martech

APRIL 13, 2023

The potential for Realeyes to work on the mobile platform intersects with the explosion of social media, and in this realm the app is agnostic. Looking for data in the right places What Realeyes looks for depends on the media the consumer is viewing. Still Realeyes is aware there is room for improvement. Get MarTech!

Machine Learning 112

Machine Learning Impressions Brand Awareness MarTech 112

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59