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Beacon Media + Marketing Releases Guide on How to Measure Healthcare Marketing ROI

Martech Series

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. This can include long-term marketing strategies, healthcare videos, healthcare content marketing, and identifying your marketing goals.

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10 Effective Marketing Tips for Healthcare eCommerce Businesses in 2024

Ad Rants

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. With the proliferation of digital technologies and the increasing demand for convenient healthcare solutions, these platforms have emerged as key players in the industry.

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How a startup pet health company is using direct mail to break through the noisy digital landscape

Digiday

As more people are working from home, subscription-based pet healthcare startup Fuzzy, is leveraging direct mail to reach those people and ultimately boost brand awareness. At present, Fuzzy’s strategy is to send direct mail advertisements on a monthly basis, reserving daily ads for retargeting interested shoppers.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech. With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase.

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ON24 Recognizes the B2B Companies Driving Innovation in Digital Engagement

Martech Series

The company drove digital engagement to help healthcare professionals around the world deliver care to cancer patients in need. Designed for both brand awareness and demand generation, SAP created a two-day, global hybrid event with both virtual and in-person sessions.

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‘Our goal is to get the word out’: Mobile app Uproad uses digital billboards for education

Digiday

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. The goal of Uproad is to increase brand awareness to make its app more appealing to traffic toll payers, and to get those people to use its app to pay the toll.

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Creative Showcase: Johnson & Johnson

Digital Turbine

The impact was crucial, especially when the brand was surrounded in controversy. Johnson’s Baby saw a significant uplift in brand awareness of 20% in 2019. All in all, the campaign contributed significantly to brand awareness through the power of effective mobile creative and the ubiquitous reach of mobile devices.