How a startup pet health company is using direct mail to break through the noisy digital landscape
Digiday
JULY 28, 2022
As more people are working from home, subscription-based pet healthcare startup Fuzzy, is leveraging direct mail to reach those people and ultimately boost brand awareness. At present, Fuzzy’s strategy is to send direct mail advertisements on a monthly basis, reserving daily ads for retargeting interested shoppers.
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