Martech Series

FEBRUARY 23, 2023

Once they select their budget, return on advertising spend (ROAS) goal and campaign duration, advertisers can allow automated optimization, reporting and closed-loop attribution to determine the brand awareness and product sales goals in comparison to their KPIs.

Retail 98

Retail eCommerce Electronics Brand Awareness 98

Digiday

NOVEMBER 8, 2022

TikTok has become Ocean Spray’s go-to social media platform as the cranberry juice brand looks to organically boost brand awareness with Gen Z. To do so, the 110-year-old beverage brand is investing in influencer marketing — specifically YouTube star JoJo Siwa.

Brand Awareness 69

Brand Awareness Electronics Video Ads Media 69

InMobi

SEPTEMBER 23, 2020

Marketers aim to achieve two brand objectives, driving brand awareness and purchase consideration at this time. Marketers must create mobile-first branded stories and compelling visuals to reach the consumer and enhance brand awareness.

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

Digital Turbine

JUNE 12, 2024

In-app advertising has also been proven to be influential in increasing brand awareness. Back-to-school (BTS) mobile gamers are 148% more likely than non-gamers to state they learn about new brands from in-app ads. Brand advertisers should do their homework to find out the categories they are most interested in.

Electronics 52

Electronics Brand Awareness Advertising Audience 52

Martech Series

DECEMBER 23, 2022

A charity drive must be initiated for brand awareness. This really is crucial during the Christmas season as many people use their cellphones, tablets, and other electronic devices for browsing and buying. Last but not least, organize a neighborhood charity drive over the Christmas break.

Conversion Rate 97

Conversion Rate Retail Brand Awareness Conversion 97

Martech

OCTOBER 30, 2023

A Mail Transfer Agent is the software that transfers electronic messages from one user to another by using a SMTP server which enables outbound email. Use a “reply to” address instead, and reap the benefits of higher delivery rates and brand awareness by including your brand’s domain in your sending address.

Marketing 131

Marketing Audience Communications Electronics 131

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Digiday

FEBRUARY 14, 2023

Best Ad Big Day the Agency – HexClad Brand Awareness TV Commercial Calix CallTower CHS & Hyperoptic – Ready to Reach Hyperspeed? Stay tuned to find out who the judges will select as this year’s winners. In the meantime, check out the complete list of finalists below.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Martech

FEBRUARY 4, 2022

A Mail Transfer Agent (Mt) is the software that transfers electronic messages from one user to another by using a SMTP server (Ss) which enables outbound email. Use a “reply to” address instead, and reap the benefits of higher delivery rates and brand awareness by including your brand’s domain in your sending address.

Marketing 117

Marketing MarTech Audience Communications 117

Single Grain

APRIL 30, 2025

Example 4: Maximizing “I-Want-to-Buy” Moments Brand: Consumer electronics retailer. Solution: Map micro-moments across the entire customer journey, including the brand awareness, retention, and loyalty phases. Results: 189% increase in organic traffic from how-to searches.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Single Grain

OCTOBER 9, 2023

The main disadvantage is you’ll limit your growth opportunities, if you want to use a Facebook group to enhance brand awareness. If this interactive content is branded, such as a business-specific meme, this can improve your brand awareness.

Conversion 98

Conversion Food Audience Brand Awareness 98

MNTN

JUNE 11, 2024

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). How Does Performance Marketing Work?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Reach : The number of unique viewers exposed to the ad.

Advertising 97

Advertising Demand Side Platform Ad Exchange Ad Inventory 97

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. ASUS, one of the top electronics brands, reduced their cost per add-to-cart by 30% with their Facebook and Instagram reel advertisements featuring the world’s first digital model, Shudu.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

AdvertiseMint

SEPTEMBER 17, 2023

These TikTok ads are ideal for brands looking to make a big impression right from the start. In addition, they are the best option for brand awareness and storytelling. Brand takeover ads. TikTok’s brand takeover ads are like a VIP ticket to grab users’ attention.

Fashion 52

Fashion Video Ads Food Education 52

MNTN

MAY 16, 2023

A large amount of video views likely means you have high brand awareness, particularly if people watching your videos are also sharing them. Using a Product Comparison Tool Product comparison tools are useful for evaluating high-ticket items including vehicles, furniture, and electronics.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

InMobi

AUGUST 21, 2013

Mobile phones are now used not only to search for information but also to pay for goods and services, coupled with the seamless exchange of information electronically. M-commerce - is also playing an increased role in improving and enhancing the travel experience for travelers. So mobilize soon.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Single Grain

JUNE 5, 2023

Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. billion internet users. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Clearcode

MARCH 23, 2023

Retail media: Retail media involves a brand displaying ads for their products and services on a retailer’s websites, apps and platforms. Advertisements are shown to consumers to build brand awareness and influence the customer at the point of purchase. In 2022, Instacart is expected to surpass $1 billion in ad revenue.

Retail 59

Retail Media eCommerce Audience 59

Single Grain

OCTOBER 28, 2019

For example, a customer might buy electronic products like a TV once every five years, but they will buy clothing like new t-shirts once a month. Product type – Luxury items are those that sell in low volume, so brands can set a high cost and earn significant profit margins. Are you using paid advertising to drive traffic?

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Single Grain

APRIL 25, 2022

Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords. They use a customer-led approach to drive qualified traffic and increase brand awareness and sales.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

AUGUST 10, 2023

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. When to Use It: It is well-suited for brand awareness campaigns where the primary goal is to increase ad visibility and reach.

CPC 52

CPC Viewability CPM Impressions 52

Lemonads

AUGUST 30, 2020

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. But let’s see more!

CPM 52

CPM CPC Native Advertising CPA 52

Ad Beat

JULY 26, 2019

Launched in 1998 as Continuity by Ken Howery, Luke Nosek, Max Levchin, Peter Thiel and Elon Musk, Paypal is an online payments system that works as an electronic alternative to conventional transaction methods like money orders and checks.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Lemonads

MARCH 15, 2021

Improve Brand Awareness It’s no secret that consumers love companies that have clear branding. Not only this, but people tend to be more receptive to marketing messages that come from brands they know, even if this means paying a slightly higher price.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Single Grain

OCTOBER 18, 2019

However, by taking a proactive and professional approach to pitching fellow bloggers and brands in your niche, you will start to get your name (and talent for writing) out there, building credibility for you. 2) Boost Rankings and Brand Awareness. For example, you may have a new e-commerce store that sells electronic gadgets.

SEO 93

SEO Brand Awareness Audience Banner 93

Single Grain

DECEMBER 6, 2019

Optimizing for voice search is a great way to spread brand awareness, but how is that going to convert into sales? The benefits of using social media stories include: Increased brand awareness. That means that Alexa will tell you the answer to your question along with a “word from her sponsor.”. Cost-effectiveness.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

According to McKinsey , the most popular product categories for live stream shopping are apparel and fashion, beauty products, food, consumer electronics, and furnishing and home decor. Their first-ever live stream saw a conversion rate of 5%, higher than average website conversions.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

MNTN

JANUARY 29, 2025

” Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Reach : The number of unique viewers exposed to the ad.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52