Fuel Lines

APRIL 30, 2019

Here’s a look at five brands whose first-ever CMO hires prove they’re serious about marketing investment in the future, and could be adding agency help. In order to drive education and awareness of its products, Stryve Biltong closed a $10 million private equity investment round with intentions to step up their marketing game.

Agency 196

Agency Brand Awareness MarTech Media 196

Single Grain

JUNE 17, 2025

times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches. Educational myth-busting content drives the highest lead conversion potential with 3.8% Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Martech

FEBRUARY 28, 2024

Now, marketing needs to show ROI quickly. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. If you’re not increasing awareness, who is?

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Single Grain

APRIL 24, 2025

Key Takeaways Immersive marketing experiences deliver a proven ROI, with 71% of brands reporting positive returns and 38% seeing an ROI increaseof over 20% compared to traditional campaigns. Education: Use immersion to simplify complex product features or benefits. Perhaps even more convincing is the financial picture.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Single Grain

FEBRUARY 14, 2025

YouTube marketing is still beneficial for agencies because it can improve brand awareness, grow organic traffic, attract a global audience , and it’s easy to r epurpose video content on multiple platforms. These businesses can track ROI more precisely, while YouTube requires a more holistic view of attribution and engagement.

ROI 52

ROI Agency Brand Awareness SEO 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. For the same reason, native ads help marketers drive brand awareness. In terms of use cases, display ads can be effective when the company has low brand awareness (for instance, when only entering the market).

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

MAY 12, 2025

more authentic than brand-created content and driving higher engagement rates. TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

JUNE 16, 2023

Many social media platforms offer different tools to target your audience based on core demographics, such as gender and age, as well as other aspects, such as education, job title, interests, and past purchases. This is why many companies use online ads to dominate the competition and increase brand awareness.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

JANUARY 9, 2025

ABM offers many benefits, such as a higher ROI , personalized engagement , aligned marketing and sales teams , better customer retention , and a shorter sales cycle. This is why 76% of marketers say they get a higher ROI with ABM than other marketing strategies. Here are some reasons why ABM is worth the investment.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Marketing 98

Marketing ROI SEO CPA 98

Martech

DECEMBER 21, 2023

It is so easy to discount this step and go into the market assuming your “leading provider of … X … ROI … seamless … AI … solution” positioning is solid and that your audience is insane if they don’t respond to your email. Educate This doesn’t mean education about your product. Don’t do that. Which channels should you use?

Education 111

Education Audience MarTech Communications 111

Single Grain

DECEMBER 21, 2023

Video generally gets a good ROI, making it one of the more productive marketing tactics to include in your strategy. But how can you create videos that increase brand awareness and sales? The post Best Practices for Maximizing Video Content ROI appeared first on Single Grain.

ROI 52

ROI Real Estate Entertainment Audience 52

Single Grain

FEBRUARY 25, 2025

Viewers watch 5 billion YouTube videos daily , maximizing your reach and increasing your brand awareness. That’s why 88% of marketers say they get a positive ROI on YouTube ads. Not all industries translate well to videowhile influencers and e-commerce brands thrive on YouTube, service-based businesses may struggle.

Agency 52

Agency Video Ads Audience Search Advertising 52

Martech

JANUARY 5, 2023

Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not. Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Increasing brand awareness? Identify target audience.

Marketing 111

Marketing Education ROI Communications 111

Single Grain

APRIL 28, 2025

Intent data transforms your ABM strategy from educated guesswork into precision targeting. Implementing intent data requires the right tools, transparent processes, and ongoing optimization to maximize your return on investment (ROI). Warm accounts : Educational content that addresses their pain points.

ROI 52

ROI Conversion Rate Manufacturing Education 52

Martech

OCTOBER 17, 2023

It could be enhancing brand visibility, generating leads or educating a new market segment. Craft detailed content briefs Influencers may know their audience, but you know your brand. More reach generally equates to more brand awareness. Share of voice impact: Measure your brand mentions against competitors.

Marketing 126

Marketing Audience Brand Awareness ROI 126

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. That’s because you’re allowing customers to make an educated decision about pricing before clicking your website URL.

ROI 52

ROI Conversion CPC Food 52

Martech

MAY 2, 2023

Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Finance groups prioritize resources, structure contracts and deliver ROI metrics back to customers Finance was labeled a risk-averse team with a “deal prevention” reputation.

Finance 119

Finance ROI Brand Awareness Marketing 119

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — Getting your articles to rank high in search isn’t just about building brand awareness or getting more page views. You can target by gender, education level, income, location, and interests.

Agency 98

Agency Marketing SEO Brand Awareness 98

Martech

MARCH 22, 2023

Do it well, and you can generate leads and increase brand awareness. The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Boosting your search rankings is one of the best ways to increase organic traffic and ROI.

Click Through Rate 129

Click Through Rate SEO Brand Awareness MarTech 129

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. But this is changing. Of course, there are tech tools that help with this.

Marketing 138

Marketing SEO ROI Conversion 138

Martech

FEBRUARY 25, 2022

In response to the 2020 pandemic, Methananda’s team enacted a B2B strategy with these buying groups in mind, driving brand awareness through a “digital everywhere” strategy. The next stage — the middle of the funnel — is the ideal place to engage and educate these buying groups. Source: Nirosha Methananda. Why we care.

Marketing 120

Marketing Audience Brand Awareness Conversion 120

Single Grain

APRIL 29, 2025

For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential. Case Study: Microsoft Advertising Delivers Lower CPCs and Higher ROI Challenge: Competing with Google Ads by addressing higher costs and intense competition while trying to deliver improved ROI.

Media 52

Media ROI CPC CPA 52

Single Grain

AUGUST 31, 2023

Converting B2B leads requires nurturing relationships and educating potential customers about the value of your solution. Instances abound where considerable ROI has been realized, particularly within sectors peddling high-value offerings.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

Single Grain

JUNE 2, 2020

In fact, building a presence and seeing the ROI will likely take years. That number is likely much higher in 2020, as people encounter over 5,000 branding messages in a day. Therefore, social media is an amazing tool to help your brand rack up views and gain better brand awareness.

Media 141

Media Audience Brand Awareness Pop-Up 141

Single Grain

APRIL 30, 2025

The integration of educational content (tutorials) with the AR experience also added value beyond simple product visualization, keeping users engaged longer and building their confidence in using the products. Promote Your AR Experience Many customers may not be aware of AR features unless they’re prominently highlighted.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. It’s one of the oldest debates in lead generation: quantity vs. quality.

Media 129

Media Marketing Machine Learning MarTech 129

Monetize More

JUNE 26, 2023

You can increase the frequency that these users see your ads to boost brand awareness and increase the chance of a conversion. We’ll keep improving our systems, educating our partners, and advocating for strong privacy laws. Optimize ad frequency. CMP data shows which users have consented to receive more ads.

ROI 52

ROI Ad network Ad Tech Conversion 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Why HubSpot? User analysis.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. The decision-maker: Usually the manager of the influencer (focused on ROI). Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Marketing 111

Marketing Brand Awareness Click Through Rate Audience 111

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Here are some tips to help generate leads via content marketing at a better ROI.

Media 132

Media Marketing SEO ROI 132

Single Grain

SEPTEMBER 19, 2019

But if your company is more focused on the budget than the ROI, then I’d say to earmark 10-20% of revenue for marketing. They already have customers, so their marketing isn’t about brand awareness. ROI isn’t just about revenue, though. Or just tell your CFO that Eric Siu thinks budgets are useless.

Marketing 84

Marketing ROI SEO Banner 84

Single Grain

JULY 19, 2023

And since over 90% of the platform’s users follow at least one business, this is an effective platform to achieve a decent advertising ROI. Instead of trendy dancing videos, more viewers demand educational clips. 58% of users prefer watching a short video to learn new skills , and 69% use TikTok for educational purposes.

Media 73

Media Advertising A/B Testing Education 73

Single Grain

JANUARY 6, 2020

Create content that answers your audience’s queries and educates them on how your product can solve their problem. Instead, it offers content that educates readers about how to grow an online business. Instead, it offers content that educates readers about how to grow an online business. Book My Free Marketing Consultation.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

AUGUST 17, 2021

This position should make sure that the brand awareness in the market is strong, use relevant channels to communicate with customers, and reinforce positive branding so that prospects think about their product whenever they make a buying decision. . Build brand awareness. What Does a VP of Marketing Do?

Marketing 98

Marketing Communications Brand Awareness ROI 98

Single Grain

FEBRUARY 24, 2020

As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Content promotion is all over the place for most brands. Nobody seems to have nailed the perfect scheme for sharing content and keeping their ROI in check.

SEO 124

SEO Audience Brand Awareness Marketing 124

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Ideal for : Companies looking to increase brand awareness, drive traffic to your website or lead magnet, share content or promote events to a wide audience on LinkedIn.

CPC 105

CPC Conversion Audience Conversion Rate 105