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AR Experiences That Boosted Conversion Rates by 189%

Single Grain

Brands are constantly seeking innovative ways to bridge the gap between online shopping and physical retail experiences. The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries.

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How Alicia Yoon Introduced Korean Skincare to the U.S. Through Influencers and Education

Adweek

Through Influencers and Education Peach & Lily’s marketing uses workshops instead of brand trips Peach & Lily By Elena Cavender --> Alicia Yoon founded Peach & Lily before U.S. consumers had caught on to Korean beauty products, turning a retail site into a brand of its own.

Education 143
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How to use ChatGPT to simulate martech tools and marketing strategy

Martech

Dig deeper: AI in marketing: Examples to help your team today The prompts The journey started with a conversation: I want you to build me a CDP customer data platform simulator. We have an average level of brand awareness and an average level of share voice in the marketplace. We will create fake user data.

MarTech 120
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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. Katie McAdams | Chief Marketing Officer, Basis : To April’s point, the term “brandformance” has been popping up in a lot of my conversations lately.

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5 Retail Media Trends You Need to Know for 2023

Advendio

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 98
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How To Increase Brand Awareness with Facebook

AdvertiseMint

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

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In 2023, the retail media story is bigger than just CPG brands

Digiday

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%).

Retail 71