Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. The changes are more so impacting DTC brands and startups that relied on Facebook and Instagram exclusively for customer acquisition.

Brand Awareness 72

Brand Awareness Marketing Advertising CPM 72

Martech Series

OCTOBER 14, 2022

It is not all about verbal communication: body language is a crucial aspect as well. You may learn a lot about a person through their non-verbal indicators, information that is harder to get from live chat services or phone calls. Marketing Technology News: Gratitude: The Secret Marketing Sauce You’re Not Using, But Should Be.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. It is Aaron’s mission to enhance its brand awareness and get customers to either head out to the store or visit its website and make a purchase. .

Brand Awareness 59

Brand Awareness Electronics Audience Education 59

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 60

Brand Awareness Pop-Up Food Media 60

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 54

Brand Awareness Pop-Up Food Media 54

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. “TikTok is a really great platform to start talking about things that people don’t normally talk about.”.

Brand Awareness 56

Brand Awareness Conversion Education Affiliates 56

Digiday

SEPTEMBER 20, 2023

It’s all about celebrating Gen Z and the real connections and friendships that are built on Instagram through small everyday acts of creative expression and communication,” Jeremy Steinberg, Fandom’s chief revenue officer, said of the effort.

Brand Awareness 73

Brand Awareness Communications Media Marketing 73

Martech

AUGUST 18, 2021

We know that great marketing content can build brand awareness and generate more qualified leads. Stop reading about the digital transformation using 30-year-old technology and start living it — with Tiled. The post Marketing is about experience. It’s time to reimagine what content can become. See how here.

Marketing 122

Marketing Brand Awareness Audience MarTech 122

Martech

FEBRUARY 2, 2022

Good morning, Marketers, are you thinking about retail? And for marketers working in a retail organization, are you thinking about brands? The post Good morning: Let’s talk about retail appeared first on MarTech. Sean Turner , chief technology officer for digital loyalty platform Swiftly.

Retail 80

Retail Brand Awareness MarTech Marketing 80

Martech

DECEMBER 21, 2022

Resources for learning more about marketing management . This process may take time, including learning brand awareness techniques, increasing conversions, and expanding your business reach. Dig deeper: Learn about the Agile Marketing Navigator. Resources for learning more about marketing management. Get MarTech!

Marketing 99

Marketing Brand Awareness MarTech Conversion 99

Digiday

APRIL 3, 2023

In all, the brand is spending $10 million on the campaign, said Matt Dzamba, chief marketing officer at BodyArmor Sports Nutrition. BodyArmor has seen about an 131% increase in digital ad spend year-over-year, with most going to TikTok so far this year, followed by Instagram, then Facebook.

Brand Awareness 51

Brand Awareness Audience Advertising Media 51

Martech

MAY 18, 2022

Learn more about video advertising. Platforms have different policies about how they display and treat their video ads. The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives. Learn more about video advertising. We will cover: What are video ads? What are video ads?

Advertising 99

Advertising Video Ads CPM Viewability 99

Basis

JANUARY 3, 2024

But with a variety of factors bringing new challenges to historically dominant social media networks—not to mention the strides Reddit has made in recent years to up its advertising value—some advertisers are newly considering whether the platform makes sense for their brands. So, what’s this Reddit thing all about, anyway?

Advertising 64

Advertising Audience A/B Testing Brand Lift 64

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Resources for learning more about advertising. Resources for learning more about advertising. The post Why we care about advertising: A marketer’s guide appeared first on MarTech.

Advertising 108

Advertising Cookies Audience Machine Learning 108

Digiday

JUNE 9, 2022

Out-of-home media tends to favor brands that nobody knows about,” said Sam Mallikarjunan, CEO and co-founder of OnScreen.AI. Using OOH for more than brand awareness. It’s less about the megaphone and more about the dialogue.”. million, Crypto.com at $1 million and Etherlite at less than $500,000.

Brand Awareness 47

Brand Awareness Ad Inventory Marketing Food 47

Martech

FEBRUARY 28, 2024

At its core, lead generation should be about bringing people who are interested in your solution, your category or the pain point you solve — in that order. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. Brand understanding.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Martech

DECEMBER 8, 2021

The table itself is divided into optimization and deliverability so email marketers can understand which parts of email they’re talking about,” she added. Everything you need to know about email marketing deliverability that your customers want and that inboxes won’t block. It depends on what works best for your brand.

Marketing 121

Marketing MarTech Brand Awareness 121

Basis

SEPTEMBER 26, 2023

Programmatic guaranteed is all about automation and assurance. Programmatic Guaranteed vs PMP Like direct buying, private marketplace (PMP) advertising is all about exclusive, premium inventory. Are you focusing on brand awareness, conversions, or another goal? What Is Programmatic Guaranteed? Pick your publisher.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

AdvertiseMint

JULY 2, 2023

Moreover, we’ll show you how to get started while sharing tips on creating successful ad campaigns to boost engagement and brand awareness. Click See Analytics to get more information about each trending song. You can also find information about the song’s audience range and related interests on the same page.

Click Through Rate 59

Click Through Rate Audience Brand Awareness Conversion 59

Martech

MARCH 15, 2022

Ways to learn more about adtech. If you are confused about the differences between DSPs and Google’s AdWords , here are a few key differentiators: The extent of their reach : DSPs can reach over 15 billion impressions a day, a number that AdWords does not come close to. Ways to learn more about adtech. What is adtech?

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Digiday

DECEMBER 4, 2022

Kempland also noted that one of the key differences in the way the brand can market vs. that of an alcohol brand is that it is not encumbered by liquor laws making it easier to partner with bars, restaurants and show up in retail environments to drive awareness of the brand.

Brand Awareness 58

Brand Awareness Education Fashion Retail 58

Basis

MARCH 7, 2023

Digital out-of-home (DOOH) advertising takes everything great about OOH and adds the benefits inherent to digital technology—namely, the ability to target, track, optimize, refine, and measure the results of OOH ads. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Digiday

APRIL 10, 2023

With all the recent social hubbub, we figured it was time for a bit of a social refresher to get a sense of how marketers are feeling about TikTok, Twitter, Instagram and Facebook as well as the pros and cons of each. Of course, that speed of change does have an impact on how marketers feel about social platforms.

Marketing 61

Marketing Agency Media Brand Awareness 61

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. Although the concept is quite simple, there are quite a few ways you can go about it. No matter what stage your business is in, it's important to have a solid marketing strategy in place. Email Marketing.

Marketing 194

Marketing SEO Brand Awareness Audience 194

Digiday

MARCH 4, 2024

The company has experimented with out-of-home advertising in the past and currently has an active TikTok presence to help boost brand awareness. On this episode of the Digiday Podcast, we caught up with Vaynberg to talk about Zola’s TikTok strategy, growth in a new category and navigating today’s ever-changing digital landscape.

Audience 65

Audience Brand Awareness Media Advertising 65

Ad Espresso

MAY 20, 2022

Social media marketing is an excellent way to increase brand awareness and build a solid reputation. But as you market on social media, you need to pay attention to how people think and speak about your product or service, your customer support, and other things that can affect the reputation and credibility of your brand.

Brand Awareness 93

Brand Awareness Media Marketing 93

Basis

OCTOBER 24, 2022

And while consumers are hurting, many brands are also struggling to weather the current economic downturn and plan for a possible recession. Much has been written about how brands who have maintained or upped their marketing investment during past economic downturns have seen success. learn from past recessions.

Brand Awareness 83

Brand Awareness Marketing Education Audience 83

Ad Rants

NOVEMBER 6, 2023

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Think about your target audience and where they're likely to be. So, choose wisely and remember, when it comes to billboards, it's all about location, location, location.

Electronics 202

Electronics Audience Brand Awareness Fashion 202

Digiday

FEBRUARY 5, 2023

For example, being directly in front of audiences can guarantee people interact with the brand, and social amplification around events can provide more impressions even beyond the people in attendance. In some cases, adding commerce components can also provide a full-funnel effect, from brand awareness to point of purchase.

Brand Awareness 59

Brand Awareness Advertising Media Impressions 59

Digiday

OCTOBER 26, 2023

As the definition of sports marketing has broadened for the industry, so has it for Campbell’s C​hunky soup brand as it looks to reach new audiences and boost brand awareness. The brand is doing “more experimentation as we really think about that gaming space.”

Brand Awareness 78

Brand Awareness Marketing Audience Media 78

illumin

NOVEMBER 29, 2023

By engaging the audience in a discussion about data privacy and illegal monitoring, the ad places Skittles firmly on the side of the consumer. By connecting with audiences through topical content, Skittles builds ongoing, meaningful engagement. This makes this ad a great example of attention advertising.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

AdGlow

JUNE 8, 2018

The 2018 World Cup is a huge opportunity for marketers to grow social media engagement and increase brand awareness. Social media activity soars during large-scale events like the World Cup, and the most significant driver of effectiveness will be the quality of content pushed and a brand’s ability to link meaningfully to that content.

Brand Awareness 52

Brand Awareness Marketing Media 52

MNTN

MAY 24, 2022

This means being intentional about your messaging, and consistently representing your brand’s promise and mission, no matter the advertising format (but especially on television). As Simon Sinek says, understanding your “why” is the core of being able to communicate your brand in an effective way. appeared first on MNTN.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech Series

DECEMBER 19, 2022

Liz Carter, CMO at Reputation chats about the key elements that are fruitful to any modern-day marketing strategy in this quick catch up: _. Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at Reputation as its new CMO…. About Reputation About Liz About Reputation.

MarTech 99

MarTech Brand Awareness Communications Finance 99

Martech Series

OCTOBER 21, 2022

Here’s what we will tell you about content syndication: What is content syndication? Why must B2B brands run content syndication campaigns? Brand Awareness: Undoubtedly, content syndication helps to generate massive brand awareness. How can you be successful in running such campaigns?

Brand Awareness 106

Brand Awareness Marketing Audience SEO 106

Ad Rants

OCTOBER 11, 2023

This platform is one of the best and most effective mediums for generating awareness about your business. Let's learn about how and why it's done. It allows you to access, review, and edit detailed information about your enterprise. We recommend you add introductory business videos to generate brand awareness.

SEO 220

SEO Brand Awareness Audience Marketing 220

MNTN

JANUARY 31, 2024

Clever marketing campaigns can improve your brand awareness and build a steady stream of customers, but how do you know if they were successful? A “touchpoint” is an interaction a customer has with your brand. A potential customer would see your post and become aware of your brand.

Brand Awareness 52

Brand Awareness Click Through Rate Conversion Banner 52