Automatad Inc.

JANUARY 23, 2024

Source Undoubtedly, utilizing Privacy Sandbox for measurement and reporting will be on their checklist. Source Undoubtedly, utilizing Privacy Sandbox for measurement and reporting will be on their checklist. What Is Protected Audience API? Hence, it became vital for publishers and advertisers to learn about it.

Audience 52

Audience Cookies Ad Server Viewability 52

Martech Series

JANUARY 13, 2023

In the traditional model of social media, traditional publishers, and record labels, creators are rarely fairly compensated for their work. Social media companies take much of the advertising revenue and only pay the creator what the company wants to pay. “Also, what’s in it for the subscribers?

Healthcare 93

Healthcare Media MarTech Audience 93

Mediavine

JANUARY 19, 2023

These are facts, but if you’re looking for gloom and doom predictions for the next 12 months, you’ve come to the wrong blog post and guy. I’ll leave the specifics of the latest privacy requirements for another post, but know this: All of these changes are a good thing for publishers. In 2023, five U.S. Which leads me to ….

Pop-Up 113

Pop-Up GDPR Cookies Ad Tech 113

Monetize More

MAY 20, 2023

Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic? Mentionable Mentionable is a platform that offers bloggers (publishers) a new way to monetize their websites and earn additional income.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Fuel Lines

NOVEMBER 8, 2013

Your ad agency’s blog should be a central component of your social media strategy for new business. Here are some of my personal tips to generate traffic to your blog. Optimize your blog’s content for search. Be sure to print your blog’s web address everywhere. No traffic, no leads. Knowledge is power.

SEO 274

SEO Agency Audience Media 274

AdvertiseMint

DECEMBER 20, 2023

This blog post will discuss practical and effective strategies for leveraging Facebook to boost your lead generation. What are Facebook Lead Ads? Lead ads utilize pre-filled forms automatically populated with the user’s Facebook information. Then, click the ‘Publish’ button to launch your ad.

Conversion 52

Conversion Audience Entertainment Video Ads 52

Monetize More

OCTOBER 20, 2022

A leaderboard ad is one of the most popular and best-performing ad units available to publishers. It’s what is known as a high-impact ad unit and is often placed at the top of the page to be seen immediately by the user when visiting the web page. The ad unit is popular among publishers and advertisers alike.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Automatad Inc.

APRIL 25, 2024

In this blog, you’ll learn the best practices to improve video ad performance and how to make the most out of them. What Is Video Advertising? Publishers can create video ad spaces on their websites and sell them to advertisers through various programmatic means or direct deals. On average, U.S.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Monetize More

MAY 30, 2023

Whether you’re an app developer or a web publisher, our comprehensive guide will help you navigate the competitive landscape and make informed decisions to optimize your mobile advertising strategy. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

APRIL 5, 2023

AdSense rules and content policy guidelines can be tricky for publishers to follow. This is where many publishers make costly mistakes and get into trouble with their advertising partners. What are your chances of getting your AdSense account reinstated? It might seem like the end of the world, but all is not lost yet.

Ad network 98

Ad network Machine Learning Native Advertising Affiliates 98

Spoton Digital Media

SEPTEMBER 22, 2021

Millions and millions of pieces of content are published a day. Between blog posts, social media updates, videos, and newsletters, the amount of content distributed daily across the web is enormous. But all of this doesn’t mean you shouldn’t publish content of your own. What results should I expect from content marketing?

Marketing 52

Marketing SEO Education Audience 52

Monetize More

FEBRUARY 7, 2023

So read on and find out what are the best replacements for third party cookies ! What are the best alternatives to third party cookies in 2023? ID solutions will become more popular over time once publishers start getting ahold of it. Around 30% of publishers globally have implemented a first-party ID solution.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

AdvertiseMint

DECEMBER 30, 2023

This blog post will discuss all you need to know about setting up your Facebook ads budget and share tips on maximizing its impact. Utilize the ad delivery optimization. Experiment with different strategies to find what works best for your campaign. Daily budget. This ad type allows you to control your spending daily.

Audience 52

Audience Agency Conversion Advertising 52

Automatad Inc.

NOVEMBER 23, 2023

What is AdTech? AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. The key players on the source and demand side are publishers, advertisers, users, and adtech providers. Publishers and advertisers will not have direct contact.

Ad Exchange 40

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Smart-Hub

OCTOBER 24, 2023

Monetization also allows publishers to provide free services to users and support inventory development. Monetization also allows publishers to provide free services to users and support inventory development. What is Traffic Monetization? Such income is of great importance for website owners and publishers.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Smart-Hub

APRIL 1, 2024

However, due to the growing privacy concerns, as well as privacy-related regulations, advertisers and publishers need to review their data collection and usage methods. What Are First-Party Cookies? First-party cookies are created and stored directly by a domain or website a user is visiting. The order is completed faster.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. What Is Ad Exchange? Publishers want high prices for their ad space.

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Clearcode

MAY 18, 2023

However, this practice often involves the collection and utilization of personal information without users’ knowledge or consent, leading to serious privacy concerns. In this blog post, we will explore the various types of PETs available and provide examples of how they are being used in AdTech today.

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Ad Targeting GDPR Cookies Machine Learning 55

Monetize More

JUNE 17, 2022

So read on and find out what are the best replacements for third party cookies ! What are the best alternatives to third party cookies in 2022? Publisher Provided Identifiers (PPIDs). ID solutions will become more popular over time once publishers start getting ahold of it. Publisher Provided IDs (PPIDs).

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

Monetize More

DECEMBER 29, 2022

When it comes to optimizing video earnings on your blog, we are in the digital era, when it is no longer a fad and isn’t merely “nice-to-have,” but a total “must-have.” One of the greatest earning opportunities in programmatic advertising is to utilize videos to your advantage. Related Read : [link].

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Supply-side platforms (SSPs) are indeed your money-making sidekick as a publisher. It’s scanning your website visitors, figuring out what they fancy, and then it’s auction time. This blog is the ultimate guide on supply-side platforms (SSPs). What Are Supply-Side Platforms?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Clearcode

DECEMBER 6, 2022

In this blog post, we explain what SDA is, how it works, why it was created, how it differs from other alternatives, and the pros and cons. Publishers will be able to create and sell around 1,600 contextual audiences with SDAs. What Are Seller Defined Audiences (SDA)? What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Chief Martech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. This has been a major factor in plummeting martech utilization rates.

MarTech 109

MarTech SEO Marketing Social Advertising 109

Smart-Hub

FEBRUARY 12, 2024

Types Of Video Ads To Pay Attention To Firstly, let’s take a look at different types of video advertisements popular among both marketers and publishers. This way, they are less intrusive but rather effective in terms of driving engagement, which is beneficial both for publishers and advertisers. SmartHub's Features Have No Limits!

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Automatad Inc.

NOVEMBER 16, 2023

This blog walks you through what are programmatic direct deals and how to set them up in the GAM. What Is Programmatic Direct? According to Boston Consulting Group , the publishers and advertisers using programmatic direct deals save 59% and 29% more time than traditional deals. What Is Programmatic Direct Deal?

CPM 52

CPM Viewability Ad Server Ad Space 52

Automatad Inc.

FEBRUARY 1, 2024

Share Tweet Share Publishers work with all they have to increase the speed of their website. If you are an ad publisher, ads become one of the many elements you will need to take care of for your page speed and happy users. What Is Ad Loading Time? Above that, ad load speed is also interlocked with your ad revenue.

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

Monetize More

SEPTEMBER 8, 2022

Content creators, such as social media influencers and blog writers, get revenue from this. These monetization strategies work with different types of content, from blog posts to videos. In affiliate marketing, companies get content publishers to sell their products. So, here are the various ways you can monetize your pieces.

Affiliates 52

Affiliates Click Through Rate Audience Banner 52

AdvertiseMint

NOVEMBER 7, 2023

An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Defining Ad Network?

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. We’ll cover: What is adtech? What is the future of adtech? What is adtech? But, there is another reason marketers are taking a fresh look at these technologies.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

AdvertiseMint

NOVEMBER 3, 2023

This could be in the form of media coverage, word of mouth, customer reviews, shares on social media, mentions in blog posts, or any other organic mention of a brand or its content. It’s the content you create and publish on your own platforms. How does earned media differ from paid and owned media? The SEO Boost Another advantage?

Media 52

Media SEO Marketing Audience 52

Martech Series

DECEMBER 23, 2022

What leading brands are doing to make Christamas campaigns extra special? What’s even more intriguing is that a few companies have generated interest because of some very creative Christmas ad campaigns that they have run. Share blog and social media posts with a Christmas theme. From 32% in 2020 to 14.4%

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Mediavine

JANUARY 19, 2023

These are facts, but if you’re looking for gloom and doom predictions for the next 12 months, you’ve come to the wrong blog post and guy. I’ll leave the specifics of the latest privacy requirements for another post, but know this: All of these changes are a good thing for publishers. In 2023, five U.S. Which leads me to ….

Pop-Up 52

Pop-Up GDPR Cookies Ad Tech 52

Monetize More

MAY 17, 2022

So how does an app publisher go about standing out from the crowd? Increasingly, over the past few years, the answer has been to utilize the playable ad format. . Increasingly, however, non-gaming apps are utilizing playable ads too. What are Playable Ads? There are currently 4.83 million apps available to download, 1.96

Banner 52

Banner Mobile Ads Conversion Affiliates 52

AdvertiseMint

JUNE 27, 2023

This blog post shares some of the best-kept secrets that could greatly enhance how others perceive your brand. Explore demographic data: What do they look like? What’s their income bracket? Learn about a real person’s story and what they are looking for. How old are they? Are they married?

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? The rising demand for programmatic advertising among advertisers is driving market growth.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Smart-Hub

AUGUST 23, 2023

In this blog post, we will delve into the world of programmatic advertising. The Economist The Economist is a well-known international weekly newspaper printed in magazine format and published digitally that focuses on current affairs, international business, politics, technology, and culture. SmartHub's Features Have No Limits!

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Smart-Hub

DECEMBER 8, 2023

Programmatic Advertising Ecosystem: What is It? A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. We will discuss them all in detail below.

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