Clearcode

APRIL 7, 2022

So how can advertisers still run personalized ads, measurement, and attribution without third-party cookies while still ensuring a certain level of user privacy protection? In this blog post, we explain what data clean rooms are, how they work, the pros and cons of them, and why some brands are building their own.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. What Is Ad Exchange? It comes under the programmatic advertising industry.

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Monetize More

MAY 20, 2023

However, what do you do when you can’t use the network to monetize your traffic? You can use Mentionable with every article you publish, and it also works with existing monetization methods, including display ads and affiliate links. Whatever the reason, all is not lost. As a blogger, the process is simple.

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Ad Colony

JUNE 27, 2022

In this edition of Mobile Monday, we’re covering T-Mobile’s shift to more mobile enabled advertising, consumer desire for personalized experiences and trustworthiness from brands, and predictions for consumer spend on apps and mobile games in Q2 2022. Learn all about these stories in this week’s Mobile Monday! The Uncarrier and UnPrivacy.

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Advertising Communications ROI Retail 59

Automatad Inc.

NOVEMBER 20, 2023

This blog explores preferred deals, breaks down the steps to set preferred deals in GAM, and gives tips for effective preferred deals and suggestions for when you can choose preferred deals. What Is Preferred Deal? Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

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Smart-Hub

JULY 3, 2023

In an era of unprecedented technological advancements, the landscape of advertising has undergone a remarkable transformation. Today, businesses are increasingly turning to programmatic audio advertising as a powerful tool to effectively reach their target audiences and drive meaningful results. SmartHub's Features Have No Limits!

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Clearcode

AUGUST 8, 2023

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. At the same time, users want to receive a personalized advertising experience. In this blog post, we’ll explore the possibilities that PETs offer for enhancing user privacy.

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S., In the U.S.,

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VideoWeek

FEBRUARY 17, 2023

Over the past year, we’ve worked closely with the industry to gather feedback and begin testing these new technologies,” Google said in a blog post on Tuesday. “More of the world’s leading advertisers are gravitating to fast-growing channels such as CTV and retail media, which offer premium value at scale.”

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MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? Understand how each works. Mobile commands 24% of media time spent in the US. Let’s face it.

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Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

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Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. billion by 2029.

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Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. How does it work? What are different margin types? What mistakes to avoid? So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it.

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Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. Programmatic Advertising Ecosystem: What is It?

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NewProgrammatic

APRIL 6, 2022

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Single-line search engine advertising campaigns and strategies. Single-line search engine advertising campaigns and strategies.

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Smart-Hub

JANUARY 16, 2024

The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. But what exactly makes programmatic so efficient? What role do advertising algorithms play? What should you consider as an ad exchange owner?

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Smart-Hub

NOVEMBER 1, 2023

Have you noticed how many times a day you usually go online? Nowadays, online advertising sells better than any billboard. But this does not mean that it is enough to depend only on a single type of traffic. Let’s discover what are those formats you can capitalize on and how to leverage them in your SmartHub.

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Basis

DECEMBER 12, 2022

(Blog cover image: What DALL-E 2 produced when given the prompt, “A beagle celebrating the New Year while reading its favorite stories on an iPad”.). With 2023 fast approaching and 2022 slowly fading in the rearview, we wanted to take a look back at some of our favorite blog posts from the year that was!

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VideoWeek

AUGUST 26, 2022

“This latest iteration of LeoTerra shows how fraudsters are always looking for new ways to avoid detection,” said Roy Rosenfeld, head of DV’s Fraud Lab. “It also highlights how easily they spoof millions of devices by simply rotating through device lists that are free and easily accessible online.” Top Stories.

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Smart-Hub

MARCH 14, 2022

According to a study , over 90% of customers worldwide are worried about the amount of information brands can obtain about them and how this information is used. What are cookies, and what is the connection between cookies and privacy concerns. Also, publishers and site owners use them for web analytics and other purposes.

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Cookies Advertising Retargeting Ad Tech 52

Basis

JUNE 27, 2022

The images and advertisements that flood our social media feeds, the apartment maintenance team revving up the weedwhacker just as we sign on to a Zoom meeting, our pets softly snoring as we write a blog about podcasts…but I digress. Why does this constant state of stimulation matter, specifically for advertisers?

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Single Grain

NOVEMBER 14, 2023

Work With Us What Is AI Marketing Automation? Programmatic Advertising : Automates the buying of ad space with data. ? Increased efficiency: AI can automate many repetitive and time-consuming marketing tasks, such as sending emails, creating social media posts and managing advertising campaigns.

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Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. Explore more details in our guide about the mastering ad operations.

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Martech

JULY 21, 2022

When an economic downturn strikes, what’s the first thing you do? No matter how hard you work to maximize your marketing spend, there will always be at least one campaign or channel that just isn’t giving you the most bang for your buck. Engagement: What is your cost per click and cost per conversion? Audit your ads.

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NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey. Search Ad Tiles.

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Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. German advertisers and publishers accuse Google of phasing out third-party cookies to further strengthen its position as the sole provider of user information to advertisers.

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VideoWeek

OCTOBER 7, 2022

This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. Top Stories. RTL Cancels M6 Sale Plans. The sale of M6 is off the table, RTL CEO Thomas Rabe said on Monday. Xperi Splits in Two.

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Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Work With Us What Are Facebook Ads? Facebook Ads is the advertising platform of the leading social media platform, Facebook. Advertising on Facebook is similar to Google Ads. Let’s begin!

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Automatad Inc.

JUNE 21, 2023

Share Tweet Share Struggling with content engagement despite pouring your heart and soul into your work? The key lies in understanding what user engagement truly means, why it’s vital, and how it directly impacts your revenue. It’s about how your user interacts with your content and the value they derive from it.

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Single Grain

JULY 5, 2023

What Are the Best Types of Questions to Ask ChatGPT? Updated July 2023. If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. And the key to getting the best responses is inputting the best ChatGPT prompts. Let’s begin!

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Lemonads

SEPTEMBER 21, 2020

It’s all about who you are, what you need, and how you need it to be done to drive your audience! It’s a better alternative to attract your client and it’s much better than regular advertising, but one of the most peculiar characteristics is that they offer the largest integration ecosystem!

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

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Single Grain

JANUARY 8, 2024

The digital age has transformed how we seek and consume information, with search engines being at the forefront of this revolution. Work With Us Introduction to SERP: What It Is and Why It Matters Mastering the Search Engine Results Pages (SERPs) is crucial for anyone looking to make a mark online. But what exactly is a SERP?

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Single Grain

NOVEMBER 11, 2019

What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. From digital advertising to email marketing, from social media marketing to content creation, machine learning is literally rewriting the rules of marketing success.

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NewProgrammatic

DECEMBER 3, 2021

Advertising agency software is a necessary investment not only from the perspective of managing the workload but also reporting, automatization, and expansion. Performance Marketing Agency Tools for Advertising. While most consumers hate advertising, without it brands don’t stand a chance of survival. NewProgrammatic.

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Single Grain

APRIL 27, 2022

But how do you discern the best link-building agencies from those mediocre outfits whose results are less than impressive? Not only will this post provide our curated list of the top link-building agencies, but we'll also tell you such an agency can do for you, what to look for when choosing one, and the benefits of working with one.

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Single Grain

NOVEMBER 28, 2023

What this means is that someone could use a prompt that asks Bard to come up with a list of the best restaurants in their area, and Bard will generate a list of what it deems to be the most qualifying restaurants for that list: As Google frames it, Bard is not equivalent to a search engine, but rather it’s “ a complement to Google Search. ”

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