The Ad Tech Blog

DECEMBER 26, 2020

In today’s ad tech world, Targeted Ads can help to save a country’s economy. They can also risk users’ privacy : the more personal data the media platform collects, the better your ads will perform. For most of my career, I’ve designed and built ad campaign analytics and user tracking platforms.

Ad Tech 130

Ad Tech Media Audience Advertising 130

MNTN

JUNE 15, 2022

What better way to celebrate the start of a new season than with some new content? We just released our annual summer guide, which analyzes a collection of Connected TV campaigns from last year’s season to reveal what works best for advertisers. Read the blog post here. Read the blog post here. Read the blog post here.

A/B Testing 96

A/B Testing ROI Conversion Audience 96

AdvertiseMint

FEBRUARY 16, 2024

Amazon Wishlists offer a simple yet effective way to organize your desired products, ensuring you never lose track of that perfect item. Plus, the feature’s privacy settings allow you to control who sees your wishlist, adding a layer of personalization to your shopping journey. What Is an Amazon Wishlist? Adding items.

Shipping 52

Shipping Media Marketing Agency 52

AdvertiseMint

JANUARY 23, 2024

This blog post will guide you through the key differences between Facebook and Instagram marketing. Instagram ads could be the right option for you. Facebook marketing vs Instagram marketing: which is best for marketing your brand? Audience Reach and Demographics With over 3.05 Audience Reach and Demographics With over 3.05

Marketing 52

Marketing Audience Impressions Video Ads 52

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! What Are First-Party Cookies? The process has not stopped since those times.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

AdvertiseMint

JANUARY 19, 2024

This blog post will discuss how to choose the best Facebook advertising agency for your business growth. What Are Facebook Marketing Services? These agencies devise strategic plans to reach the target audience through engaging and effective Facebook ad campaigns. Proven track record. Ad spend alignment.

Agency 52

Agency Marketing Conversion Rate Audience 52

AdvertiseMint

FEBRUARY 13, 2024

Are you looking to boost your e-commerce business using Facebook ads? E-commerce Facebook ads can seem daunting. This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. Effective Facebook ads can drive traffic to online stores, boost sales, and increase brand awareness.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Digital Turbine

MAY 16, 2022

In this edition of Mobile Monday, we’re covering opportunities for brand advertising on mobile, shopping and delivery app growth over the past two years, and what mobile gamers want from their in-game ads. So what else can brands do? Delivery Tracking Apps Grow 152% in Two Years. Big Brands and The Big Picture.

Audience 98

Audience Advertising Conversion Agency 98

MNTN

FEBRUARY 6, 2024

We recently ran a survey and found that 59% of advertisers are running Connected TV ads, and over three-quarters of US households own at least one Connected TV device. We created a handy guide that answers the question of what is Connected TV, along with the most commonly thrown-around industry terms. What is Connected TV Advertising?

Advertising 98

Advertising Viewability Retargeting Audience 98

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Either way, know what you want to achieve before diving in.

Marketing 125

Marketing Audience Click Through Rate Conversion 125

Martech

APRIL 18, 2024

I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI? What’s your budget? What type of customer support are you looking for? Which marketing tasks could benefit from the help of AI tools?

Education 128

Education Conversion Marketing Media 128

Ad Colony

MAY 23, 2022

In this edition of Mobile Monday, we’re covering new trends in advertising that allow for user privacy and advertiser success, Google and Apple’s latest privacy initiatives and ad opportunities, and mobile’s take of the digital ad market. our most private content or what we might have bought at the drugstore.

Conversion Rate 79

Conversion Rate Advertising Conversion Mobile Ads 79

illumin

FEBRUARY 20, 2024

This quick guide will help you solidify the basics of what mobile advertising entails and how to properly invest in your mobile strategy. What is mobile advertising? These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. dollars by 2024.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Martech

SEPTEMBER 19, 2022

How do you know what conversions you need? When somebody gives you information via: An email lead A phone call Making a purchase Scrolling to the bottom of a blog Finding a location through their map tool. “I Dig deeper: GA4: What marketers need to know for a successful transition. We’re going with Harris. It’s virtual and free!

Conversion 96

Conversion MarTech Marketing 96

illumin

NOVEMBER 7, 2023

For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for. What is a customer/consumer journey? What is journey advertising? What is journey marketing?

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

AdvertiseMint

DECEMBER 5, 2023

This blog will discuss the basics of Facebook retargeting and how it can benefit your business. What is Facebook Retargeting? Facebook retargeting ads are a clever strategy that targets users who have previously interacted with your website or content. This pixel discreetly tracks the actions of visitors. Tailored ads.

Retargeting 40

Retargeting Audience Conversion Agency 40

Automatad Inc.

NOVEMBER 30, 2023

That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. What Is the AdSense Arbitrage Method? AdSense arbitrage is a process where website owners buy traffic via ads from different sources and then monetize it by showing AdSense ads on their websites.

CPC 52

CPC Non-Profit Native Advertising SEO 52

illumin

OCTOBER 25, 2023

Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible. Additionally, by keeping track of and engaging with these trends, marketers maintain an edge in the saturated world of social media marketing. This is important for several reasons.

Media 52

Media Audience Ad Tech Communications 52

Ad Monsters

JANUARY 9, 2024

Google’s IP Protection aims to be a privacy-forward feature that blocks websites from tracking users’ digital footprint, but some advertisers worry this is just another power grab. They believe a two-hop process may offer consumers maximum protection against covert site tracking. Louis in Illinois.

Advertising 59

Advertising GDPR Retargeting Ad Targeting 59

Spoton Digital Media

MARCH 20, 2024

It introduces your organization to customers and explains what you do. What Is a Conversion? What Is Conversion Rate Optimization (CRO)? In some ways, a website is similar to a brochure but even better. But there is something a website can do better than even the best static print collateral — and that is to drive conversions.

Conversion 52

Conversion Conversion Rate Pop-Up Click Through Rate 52

AdvertiseMint

DECEMBER 6, 2023

This article explains what a sales funnel means and why your business needs a customized funnel to boost overall sales. What is a Sales Funnel? But what exactly does that term mean? A sales funnel enables you to track where potential buyers are falling out so you can optimize. Harsh but true! Pretty cool, right?

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

Monetize More

FEBRUARY 26, 2023

Maximizing ad revenue is a top priority for publishers, but with so many different metrics to track, it can be easy to get confused. By the end of this post, you’ll better understand these important metrics and how to use them to optimize your ad monetization strategy. CPM MEANING Let’ start first with CPM.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. But what is programmatic direct exactly and how does it work? Table of Contents What Is Programmatic Direct? What Is Programmatic Direct? How Does Programmatic Direct Work?

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Martech

FEBRUARY 22, 2024

I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too little sleep. CallRail added AI-driven, self-reported attribution capabilities to its innovation program, CallRail Labs. In one instance, a Viking was portrayed as a Native American in Viking garb.

MarTech 87

MarTech Machine Learning SEO CPA 87

AdvertiseMint

NOVEMBER 3, 2023

This could be in the form of media coverage, word of mouth, customer reviews, shares on social media, mentions in blog posts, or any other organic mention of a brand or its content. Paid Media: The Purchased Exposure In contrast, paid media involves any marketing that requires payment, like paid ads or paid social media posts.

Media 52

Media SEO Marketing Audience 52

AdvertiseMint

JANUARY 14, 2024

Are you searching for a top Facebook ads agency in USA? The fastest way to reach your target audience on the platform is by investing in Facebook ads. If you aren’t an experienced digital advertiser, it’s best to hire a Facebook ads agency. Make sure their approach aligns with your goals and values.

Agency 52

Agency Click Through Rate Audience Brand Awareness 52

MNTN

APRIL 17, 2023

Even this blog piece could be viewed on multiple platforms, including a laptop, tablet, or phone. With so many screens rivaling for attention, it can be hard for advertisers to tell a captivating multichannel story—and track campaign performance. We can’t count out these other ad channels,” said Girges.

Marketing 52

Marketing Entertainment Conversion Advertising 52

AdvertiseMint

JULY 15, 2023

Moreover, having one boosts your credibility while informing visitors about what you can offer. Moreover, show visitors how what you offer can solve their pain points. Put a description of the service on your website so customers know what to expect before they work with you. Ask them what you can do better.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

Martech

APRIL 18, 2024

Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events. Key events appear in Analytics reports but aren’t directly eligible for reporting or bidding in Google Ads.” UA reported what users did; GA4 generates predictive insights.

Conversion 104

Conversion SEO Brand Awareness eCommerce 104

AdvertiseMint

JANUARY 8, 2024

Would you like to know how to make effective Facebook ads? Creating effective Facebook ads requires a strategic approach that captures attention and drives engagement. This blog post will discuss how to make your Facebook ad campaigns more effective. Facebook users can set ad budgets that align with their financial goals.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

AdvertiseMint

FEBRUARY 4, 2024

So, we have written this blog post to enlighten you. What is Amazon Vendor Central? What’s the Cost of Joining Amazon Vendor Central? Amazon offers marketing and promotional tools like Sponsored Product ads to help your products stand out. Joining this platform will boost your brand’s visibility and sales.

Shipping 52

Shipping Manufacturing Retail Marketing 52

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . In this post, we’ll cover: What is content marketing? What types of tools or software enable content marketing? Additional reading.

Marketing 128

Marketing SEO ROI Conversion 128

Brid.tv

MARCH 16, 2023

The characteristics of ads can significantly impact the profitability of a publisher’s inventory. So to choose the best ad formats for their website, publishers need to consider factors such as how the placed ads impact the user experience, whether they fit with the website layout, and align with their monetization goals.

Video Ads 52

Video Ads Ad network Rich Media Header Bidding 52

AdvertiseMint

DECEMBER 14, 2023

This blog post will discuss everything you need about Facebook event promotion. What is Facebook Event Marketing? Facebook is a fantastic tool to spread the word and get people excited about what you have in store. Leverage Facebook ads. Invest in targeted Facebook event ads to reach a broader audience.

Audience 52

Audience SEO Marketing Agency 52

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. So, what’s the solution to this problem?

CPC 104

CPC ROI Click Through Rate eCommerce 104

AdvertiseMint

JANUARY 20, 2024

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. In this guide, you’ll learn about Online Marketing Consultants and what they mean for your business. What Is a Digital Marketing Consultant? What exactly is a digital marketing consultant?

Marketing 52

Marketing SEO ROI Conversion Rate 52

Automatad Inc.

APRIL 7, 2024

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. This blog curates the right approaches to overcome banner blindness with correct insights and factual information. Mobile banner ads get clicks, but 50% of them are accidental.

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Banner Rich Media Click Through Rate Video Ads 52