Martech

SEPTEMBER 26, 2022

VC investment resulted in $105 billion raised in 2020 alone. Digital investment. Here, you’ll find crowd-investing and crowdfunding apps. What is fintech marketing? The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. Neo-banking.

Marketing 112

Marketing Affiliates Finance Education 112

Martech Series

DECEMBER 27, 2022

What is the future of digital advertising in 2023 and beyond? You can read more about this in our previous blog post Google’s Manifest V3 (MV3) Impact on Ad Blockers and Ad Tech. Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. Google initiatives.

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Mediavine

JANUARY 19, 2023

These are facts, but if you’re looking for gloom and doom predictions for the next 12 months, you’ve come to the wrong blog post and guy. We’ll ask ChatGPT about it when it catches up beyond 2021 data.) The era of third-party data is coming to an end, even if Google punts again (and again). In 2023, five U.S.

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illumin

OCTOBER 20, 2023

This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. Instead of solely relying on user data or behavioral targeting, contextual targeting ensures that ads are shown within the context of the user’s online experience. What is contextual targeting?

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Smart-Hub

MAY 2, 2023

It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). Artificial Intelligence has many business applications, from automating manual tasks and real-time data monitoring to achieving more precise customer targeting. All-in-all, AI helps you save time and money. billion by 2027.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

RevX

SEPTEMBER 13, 2021

Not because finance and investment is gambling or a game. Mostly because the growth marketers in fintech are adopting customer acquisition tactics and know-how from the gaming industry. I recently asked Rovio COO Kieran O’Leary what mobile growth experts at brands can learn from the mobile gaming space. Sound familiar?

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Mobile Ads Marketing CPM Finance 52

AdvertiseMint

SEPTEMBER 26, 2023

No matter who you are or what you do, having a strong personal brand is absolutely crucial for success. It’s what comes to mind when people hear your name. Here are some of the key reasons you need to invest time and effort to create a personal brand: Increases your visibility and reach. Your brand is your reputation.

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Audience Education Media Communications 52

Clearcode

DECEMBER 6, 2022

In this blog post, we explain what SDA is, how it works, why it was created, how it differs from other alternatives, and the pros and cons. The SDA leverages other IAB Tech Lab standards, notably Audience Taxonomy, IAB Tech Lab Data Transparency Standard, and IAB Tech Lab’s Transparency Center. Table Of Contents.

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AdvertiseMint

JUNE 15, 2023

So, it’s the ideal marketing platform for businesses and organizations that want to promote their services or products. Guide for an Effective Facebook Marketing About 80% of small businesses use Facebook as a marketing platform, especially since it has proven to be a profitable sales channel. Open a Facebook shop.

Marketing 59

Marketing A/B Testing Audience Retargeting 59

Monetize More

SEPTEMBER 1, 2022

Publishers need to keep up with the latest programmatic trends & work on growing their pageviews to scale their ad impressions. So how do you bring targeted visitors to a newly created blog or website? This blog post breaks down everything you need to know about Google AdSense Arbitrage. What is AdSense Arbitrage?

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Monetize More

MAY 17, 2023

Now, you might take YouTube into your account since it is an excellent platform to earn some bucks. All you need to do is invest some of your time and choose the right monetization strategies to enjoy long and short-term implications along with the revenue potential. Video Monetization – What Does it Mean?

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Smart-Hub

APRIL 10, 2023

Additionally, global data from Hootsuite shows that 93.5% What is FAST? FAST platforms have a few benefits over traditional linear television. 5 Best Free Streaming Services and Apps You can find the most influential free ad-supported streaming TV platforms below: 1.

Audience 40

Audience Advertising Marketing Media 40

RevX

MAY 5, 2022

At its core, it is about empowering advertisers and publishers through automation. At its core, it is about empowering advertisers and publishers through automation. But this kind of data-driven and automated advertising can only thrive when data is available freely and comprehensively. What’s holding advertisers back?

ROI 52

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Monetize More

AUGUST 3, 2022

Now, you might take YouTube into your account since it is an excellent platform to earn some bucks. All you need to do is invest some of your time and choose the right monetization strategies to enjoy long and short-term implications along with the revenue potential. Video Monetization – What Does it Mean?

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Lemonads

JUNE 22, 2021

Our RevContent Review will not only uncover the potential of its advertising platform with features, tips and prices but you’ll be fully covered with targeted personalized information for advertisers and publishers ! Let’s check out some RevContent Ads and see what they’re talking about! Extraordinary, right? Households, 3.0%

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Automatad Inc.

DECEMBER 1, 2023

That is why it is wrong for a publisher not to have a video ad slot in the era where 91% of consumers prefer video content. To make the most out of video ads, one should know the type of video ads because they greatly impact revenue and demand. What Is Video Advertising?

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Video Ads Non-Profit CPM Viewability 40

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers!

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Smart-Hub

OCTOBER 24, 2022

After all, the impermanence of the world has recently reached the point where we do not know what will happen the next day or the next hour and whether it can turn our whole life upside down, as it has happened several times in recent years. If everything else is equal, this should lead to a higher return on advertising investment (ROAS).

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Lemonads

AUGUST 2, 2020

There are many similarities between being an affiliate media buyer and running your platform, including the fact that you need to know the audience. However, becoming a media buyer is a unique journey that can produce fast results and generate significant profits without having to manage a platform of your own. What is Media Buying?

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Lemonads

JANUARY 8, 2021

With the above in mind, developing a quality publishing platform and mastering all of the variables that affect the performance of your content can take a significant amount of time. Today, companies can choose from a huge collection of marketing strategies to promote their services. Is Affiliate Marketing a Good Way to Make Money?

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InMobi

DECEMBER 17, 2019

Damian Gray , Director of Customer Success at Apptopia, uses a data-led approach to help those he works with not just survive but thrive in this arena. Who are you and what do you do at Apptopia? My name is Damian Gray, Director of Customer Success at Apptopia. What is your competitor’s landing page keyword strategy?

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Pop-Up Conversion Rate Conversion Education 52

Smart-Hub

JULY 6, 2021

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team. What is Ad Ops? What Do Ad Operations Managers Do?

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Karola Karlson

JANUARY 16, 2021

What’s the best way to keep your Instagram ad cost low? Let’s see what different resources suggest. If you’re interested in fresh data, here are the Facebook and Instagram advertising cost numbers from 2021, based on data by Revealbot. How much does it cost to advertise on Instagram? Instagram ads CPC in 2021.

CPC 52

CPC ROI CPM Conversion 52

Lemonads

OCTOBER 26, 2020

With this in mind, there’s a huge variety of online market research tools out there, so choosing the right set of platforms can be challenging. But, the only way to choose the best platforms is to look at your specific requirements and understand the different alternatives available. Why Do Marketers Need to Conduct Research?

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Marketing Affiliates Audience Conversion 52

Smart-Hub

JANUARY 2, 2024

Book Your Free Consultation Spot Request a Callback Understanding the Basics We should take a few minutes to study the programmatic ads framework and determine how to make money selling ads on your website through a specific platform. And, of course, establish what role SmartHub plays in this process. Please see the image below.

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Ad Exchange CPC CPM Affiliates 60

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO.

SEO 137

SEO CPC Conversion Rate Education 137

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work?

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Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Lemonads

JANUARY 24, 2022

What is Affiliate Marketing? An advertiser has a product or service to sell, a Publisher has a platform to promote it. An advertiser has a product or service to sell, a Publisher has a platform to promote it. It can be either a website, a blog, or social media. What Are Affiliate Programs?

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Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. In this blog post, we’ll discuss the pros and cons of building a bidder or a DSP for advertisers, brands, and tech companies. What Is a Demand-Side Platform (DSP)?

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Demand Side Platform Ad Exchange Impressions Ad Space 59

Martech

APRIL 19, 2023

I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. This article explores why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI.

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MarTech A/B Testing Marketing GDPR 111

Smart-Hub

DECEMBER 18, 2023

What are different margin types? What mistakes to avoid? Book Your Free Consultation Spot Request a Callback What Does RTB Mean? What does RTB stand for? Publishers offer their ad inventory via ad exchanges (or networks). What is RTB in marketing? How does it work? SmartHub's Features Have No Limits!

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Ad Exchange Ad Inventory Demand Side Platform Impressions 49

VideoWeek

AUGUST 26, 2022

The fraudsters downloaded lists of real online devices, and used that data in fraudulent ad requests to make it look like traffic originated from real CTV viewing. The fraudsters downloaded lists of real online devices, and used that data in fraudulent ad requests to make it look like traffic originated from real CTV viewing.

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Brand Lift Media Electronics Agency 98

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. Programmatic advertising definition: what is it? Programmatic advertising definition: what is it? It originally started with a relationship between publishers and advertisers. Take advantage of your share of this lucrative market.

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Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

JULY 6, 2021

In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization. What Is a CMO? an intelligent marketer who can position the company's products or services positively in the minds of customers. Let’s start! The CMO of the 21st Century.

SEO 52

SEO Affiliates Non-Profit ROI 52

Single Grain

MARCH 1, 2023

The online platform has been praised for its user-friendliness, functionality and enormous index of over 8 billion pages and 300 million online influencers. Get My Free Content Marketing Plan What Is BuzzSumo? Users include like Disney, Meta, and Expedia. Users include like Disney, Meta, and Expedia.

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SEO Media Marketing Fashion 52

Ad Wisey

FEBRUARY 14, 2023

Before you begin Check if your store works What? None of your customer-hunting efforts will pay off if you don’t take the time to ensure at least a neutral customer experience, i.e. “everything worked just as I expected it to”, How? 4 reviews) free plan available Define your target audience What?

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Smart-Hub

APRIL 12, 2024

Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. On the basis of analytical data, marketers can identify weaknesses and opportunities and, as a result, achieve better results and remain competitive.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52