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Top 5 XR and AI marketing trends in 2023

Martech

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Recently, I had a panic attack brought on by a sort-of existential crisis. AI advances are astounding.

Marketing 134
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Ad Tech Trends for 2023

Martech Series

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? Subsequently, Google has made a few interesting announcements this year, regarding initiatives that can have a big impact on advertising. Google initiatives.

Ad Tech 98
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Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

RevX

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help with this process, we've created a list of features that set apart the best DSPs from the rest. Basic Features Of DSP. What are you trying to accomplish? 1) Campaign Management.

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From the Frontlines of DMEXCO 2023: SmartHub’s Experience

Smart-Hub

This gathering resonated with nearly 40,000 industry professionals and featured the participation of more than 650 renowned companies. The conference serves as a melting pot, bringing together professionals from diverse countries and various sectors, thereby offering a one-of-a-kind platform for networking and forging valuable connections.”

Retail 64
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What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. It comes under the programmatic advertising industry. What Is Ad Exchange?

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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms).

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What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

Share Tweet Share Supply-side platforms (SSPs) are indeed your money-making sidekick as a publisher. Here is when advertisers bid to impress your visitors with their ads. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. What Are Supply-Side Platforms?