MNTN

JUNE 15, 2022

Also on the content lineup, TV ads have broken free of the box and into a futuristic world of creative multi-device attribution, and our recent Audience Segment Reporting release will make it easier than ever to know the exact, high value customers responsible for driving those summer campaign conversions and revenue. Are You Ready?

A/B Testing 96

A/B Testing ROI Conversion Audience 96

Basis

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. What is Direct Response Marketing?

Marketing 67

Marketing Rich Media Audience Education 67

Martech

JULY 19, 2023

The enhancements include: Generating responses to commonly-asked customer questions in the Conversations Inbox. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only).

CPA 94

CPA Viewability Conversion Banner 94

Martech

MAY 4, 2023

Roku introduced an AI-powered contextual search that finds “iconic plot moments” in Roku content that would match a brand’s message and places their ads in real-time. It answers any questions related to a specific monitoring query and removes mentions that are not relevant or spam, increasing the accuracy of the response.

MarTech 107

MarTech eCommerce Conversion Media 107

Monetize More

AUGUST 16, 2022

This post was most recently updated on August 24th, 2022 Google AdSense helps you generate revenue by displaying ads on your website. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads. 2- Focus on ad placement. Improper ad placement can lead to low CTR.

SEO 52

SEO Banner Click Through Rate Viewability 52

Monetize More

AUGUST 16, 2022

Google AdSense helps you generate revenue by displaying ads on your website. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads. So, for a more effective CTR, you’ll need to have more people seeing and interacting with the ads on your site.

SEO 52

SEO Banner Click Through Rate Viewability 52

Fuel Lines

JULY 30, 2013

I thought it would be a handy resource for those responsible for their agency’s business development. Agency Blogs Content Marketing ad agency new business content marketing Demand Metric Lee Odden TopRank Online Marketing' They have built a membership community of over 30,000 marketing professionals in 75 countries.

Agency 279

Agency Marketing 279

The Ad Tech Blog

JANUARY 2, 2021

The change is triggering the fight-or-flight response, and I don’t see Netflix (only 2 serverlesss-related posts in their blog?) The post Serverless will kick you in the face appeared first on The Ad Tech Blog. Where is Netflix? heavily promoting the new way, as they did with microservices a few years back.

Shipping 130

Shipping Ad Tech 130

AdvertiseMint

NOVEMBER 7, 2023

What is Direct Response Marketing? Direct Response Marketing is a marketing strategy that encourages a direct and immediate response from the audience. This approach allows marketers to measure the response to their campaigns in real time, giving them instant feedback on their marketing efforts.

Pop-Up 52

Pop-Up Marketing Audience Communications 52

Martech

OCTOBER 19, 2023

The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. Coveo added more than 15 new enhancements to its AI-powered search and recommendations platform. These tools are designed to create blogs and social media posts with real-time data. Why isn’t it helping?

MarTech 113

MarTech Audience Conversion Marketing 113

Digital Turbine

NOVEMBER 14, 2023

According to eMarketer , half of them prefer ad-supported free-to-play games. When people are especially cost-conscious and in-app advertising is a must for revenue growth, the quality of the mobile ad environment is the topic occupying most publishers’ and advertisers’ minds.

Mobile Ads 52

Mobile Ads Conversion Advertising Audience 52

Fuel Lines

MAY 7, 2020

Building an engaged online community should NOW be a core responsibility for business development. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. Ad Agencies: The Two Things Prospects Want to Buy.

Agency 182

Agency Communications Audience Media 182

All About Advertising Law

FEBRUARY 29, 2024

Click here to download the entire Tool Kit , and tune in to the Ad Law Tool Kit Show podcast, to hear the authors of this chapter dive deeper into surviving an FTC investigation in this week’s episode. Provide written advocacy when producing information or documents in response to a CID to properly frame the materials.

Advertising 59

Advertising Communications Marketing 59

Fuel Lines

MAY 7, 2021

Building an engaged online community should NOW be a core responsibility for business development. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. Ad Agencies: The Two Things Prospects Want to Buy.

Agency 140

Agency Communications Audience Media 140

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. It takes considerable time and effort to write high-quality blog posts. It is great for generating short content, like creative ads, persuasive copy, scripts and more. But there is a middle ground.

SEO 81

SEO Conversion Impressions Audience 81

Fuel Lines

NOVEMBER 8, 2013

Your ad agency’s blog should be a central component of your social media strategy for new business. Here are some of my personal tips to generate traffic to your blog. Optimize your blog’s content for search. Be sure to print your blog’s web address everywhere. No traffic, no leads.

SEO 274

SEO Agency Audience Media 274

AdvertiseMint

DECEMBER 4, 2023

This blog will explore Facebook Messenger chatbots and how they can elevate your marketing strategy. Importance of Chatbots in Facebook Messenger Marketing Below are the benefits of using Messenger bots for your Facebook ad campaigns: 24/7 availability. Would you like to run a Facebook Messenger ads campaign? Absolutely!

Marketing 40

Marketing Conversion Audience Food 40

Automatad Inc.

NOVEMBER 30, 2023

That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. AdSense arbitrage is a process where website owners buy traffic via ads from different sources and then monetize it by showing AdSense ads on their websites. So, let’s dive in.

CPC 52

CPC Non-Profit Native Advertising SEO 52

Rob Campbell

NOVEMBER 15, 2023

But now – after all these years of updates – things are getting a bit thin on the ground and you can almost hear the scraping of the barrel in terms of what is being added or updated. Or they just automatically increase the font size … which could also be said for this blog. Well, not so much.

Impressions 67

Impressions 67

Automatad Inc.

APRIL 7, 2024

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. This blog curates the right approaches to overcome banner blindness with correct insights and factual information. Mobile banner ads get clicks, but 50% of them are accidental.

Banner 52

Banner Rich Media Click Through Rate Video Ads 52

VideoWeek

AUGUST 23, 2022

The French Government has enacted a ban on adverts for fossil fuels, outlawing natural gas ads from the beginning of 2023. Meanwhile the Higher Council for the Climate reported that the transport sector was responsible for 30 percent of France’s greenhouse gas emissions. Last year electric vehicles accounted for 9.8 percent in the UK.

Advertising 111

Advertising Marketing Media 111

Martech

DECEMBER 13, 2023

Three-time Google Cloud partner award winner, Wix CMS and business solutions include machine-learning powered AI like Google Translate, Vision AI and Google Ad management for years. The AI Image generator is useful for helping users create illustrative images to accompany blogs and other content. So AI is, as they say, “not new.”

SEO 109

SEO Machine Learning Manufacturing MarTech 109

Fuel Lines

FEBRUARY 7, 2013

Appeal and positioning were created through their niche blog which focuses content helps simplify intelligent systems marketing. The opportunity came primarily through my niched blog, which focuses on helpful information on how to use social media for agency new business. Blogging (10.4%) 4. Blogging (73.1%) 3.

Media 264

Media Public Relations Agency Communications 264

Martech

MARCH 30, 2023

Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. CallMiner has added AI-powered redaction and summary tools. InMoment has added the ChatGPT-powered Smart Summary Generator to its Experience Improvement platform. generates contextually relevant social media posts, emails and campaigns.

MarTech 97

MarTech Affiliates Conversion Marketing 97

All About Advertising Law

FEBRUARY 28, 2024

The FTC proposed the revision to the Impersonation Rule in response to comments received during the rulemaking process of the original rule. For more insights into advertising law, bookmark our All About Advertising Law blog and subscribe to our monthly newsletter. Listen to the Ad Law Tool Kit Show —a new podcast from Venable.

Affiliates 52

Affiliates Communications Agency Advertising 52

AdvertiseMint

DECEMBER 20, 2023

This blog post will discuss practical and effective strategies for leveraging Facebook to boost your lead generation. What are Facebook Lead Ads? A Facebook lead ad is a smart and efficient way for businesses to gather valuable information from potential customers directly on the Facebook platform. Engagement-oriented leads.

Conversion 52

Conversion Audience Entertainment Video Ads 52

TechCrunch Ads

AUGUST 5, 2022

This web tracking protection is not offered by most other popular browsers by default and sits on top of many other DuckDuckGo protections,” he added. to determine whether an ad click actually led to a purchase). DDG claims this third party tracker loading protection is not offered by most other popular browsers by default.

Ad Click 104

Ad Click Cookies Conversion Advertising 104

Basis

JUNE 6, 2022

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Defining Direct Response Marketing.

Marketing 61

Marketing Rich Media Audience Education 61

Martech

JANUARY 22, 2024

Create incredible graphics for blog posts, and featured images, or just have fun using your imagination. Enhanced prompts Because we all love prompts and prompt libraries, I’ve added some ideas and prompts on each of the persona pages. You’ll also find a link to a tutorial on the image generator page. Start creating images now.

MarTech 107

MarTech Marketing 107

Martech

MARCH 28, 2024

Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting. It contains several dozen AI assistants that help marketers draft a wide array of marketing materials, from blog posts to marketing plans and beyond.

MarTech 58

MarTech Machine Learning SEO Conversion 58

Martech

JANUARY 30, 2024

Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. The initial response I had was to raise concerns for why we shouldn’t do it or to delay it.” Google Analytics.

Cookies 120

Cookies Marketing Retargeting CPC 120

Martech Series

MARCH 3, 2023

Publications and blogs are “test-driving” technology for researching and creating content. Used properly, you can be responsive in beating the competition. Similarly, ChatGPT can offer channel recommendations or rewrite and convert a blog post into an email message. The Bad ChatGPT is trained on the Internet.

Marketing 95

Marketing Education AutoMobile MarTech 95

Monetize More

DECEMBER 29, 2022

Whether your goal for the year is to accustom yourself with ad operations, maximize revenue, or both, here are some nice new year’s resolutions to help you get started with a bang. Implement your ads properly. To get you started on learning ad ops, subscribe to the MonetizeMore blog. Weave a web of policy compliant ads.

Header Bidding 98

Header Bidding Ad Ops Ad Exchange Affiliates 98

Monetize More

APRIL 5, 2023

Invalid traffic -Invalid traffic is a catch-all term for the many different types of ad fraud that can happen. Invalid traffic primarily relates to sophisticated bots that view and click on your ad inventory. Deceptive ad placement and ad stacking. Deceptive ad placement and ad stacking.

Ad network 98

Ad network Machine Learning Native Advertising Affiliates 98

MNTN

FEBRUARY 6, 2024

We recently ran a survey and found that 59% of advertisers are running Connected TV ads, and over three-quarters of US households own at least one Connected TV device. High viewability : Ads are unskippable and can be seen in full-screen mode, resulting in higher viewability rates compared to other forms of digital advertising.

Advertising 98

Advertising Viewability Retargeting Audience 98

Monetize More

APRIL 23, 2023

This post was most recently updated on April 26th, 2023 When choosing ads to display on your site, your goal as a publisher is to improve the relevance of your ads without compromising demand or performance. Choosing what ads to display on your site is one of your many responsibilities as a publisher. How do you know?

Viewability 98

Viewability Ad Exchange Ad network Fashion 98

Martech

DECEMBER 1, 2023

of CMOs stated that they would use generative AI to create blogs, and 62.2% For instance, our recent survey required organizing and analyzing text string responses. 17, 2023 Generative AI is also valuable for creating content variations, like ad copy. If it doesn’t, it might not. Google Search Central Up to 64.7%

Marketing 142

Marketing Conversion Rate Audience MarTech 142