How to Make Most Out of PMP Deals – A Guide for Publishers
AdPushup
OCTOBER 27, 2022
Do you have questions about how to make most out of private marketplace (PMP) deals? We have the answers you’re looking for in this blog. Ad spending on Private Marketplace (PMPs) has grown markedly over the last few years. So, why is this happening? Why publishers are shifting from open exchanges to PMPs?
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