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MarTech’s GA4 experts to follow

Martech

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. LinkedIn: Simo Ahava (24.8K

MarTech 102
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Integration of Federated Learning for Privacy-Preserving Ad Targeting

The Ad Tech Blog

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. This technique is particularly useful in environments where data privacy is paramount, such as in personalized advertising and healthcare.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events. And is there anything I need to be doing?”

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Benefits of UPRs Management for Publishers to Boost Programmatic Revenue

YieldBird

In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the process, Google Ad Manager (GAM) replaced the previous pricing rules with Unified Pricing Rules (UPRs), ensuring consistent pricing across all channels.

CPM 98
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How to appeal an AdSense ban for invalid traffic?

Monetize More

We’re also going to highlight how you can prevent invalid traffic from ruining your business. Invalid traffic -Invalid traffic is a catch-all term for the many different types of ad fraud that can happen. Invalid traffic primarily relates to sophisticated bots that view and click on your ad inventory.

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Google Content Policy Violations and How Your Website Can Avoid Them

Monetize More

MonetizeMore is in the business of helping website publishers realize their full ad revenue potential. In line with this, we would like each and every site under our care to be fully Google-compliant. It’s important to know if your website is prone to a particular type of policy breach that can raise a red flag by Google’s standards.

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How 7 figure publishers pick ads to show on their sites?

Monetize More

This post was most recently updated on April 26th, 2023 When choosing ads to display on your site, your goal as a publisher is to improve the relevance of your ads without compromising demand or performance. Choosing what ads to display on your site is one of your many responsibilities as a publisher. How do you know?