Clearcode

NOVEMBER 6, 2023

In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape. The main benefits of retail media for advertisers are closer relationships with their consumers, more accurate targeting, and closed-loop attribution.

Retail 90

Retail Media Advertising Manufacturing 90

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. But they don’t cater to audiences which opt out of all advertising-related use of their data.

Cookies 64

Cookies Audience First-Party Cookies GDPR 64

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? There was also the issue of the impact on their technology and data collection. Here are the breakpoints that initially worried him: Attribution models (first and multi-touch in our case). Lookalike modeling not being an option b/c of data sharing with ad platforms.

Cookies 120

Cookies Marketing Retargeting CPC 120

Martech

SEPTEMBER 28, 2023

The first part is The rise of generative AI.) Generative AI uses large language models (LLM) trained on terabytes of data that allow us to enter simple, conversational requests or prompts to produce almost anything within seconds. Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation.

SEO 127

SEO Conversion Healthcare Education 127

Martech

JANUARY 19, 2022

The bill would no longer allow advertisers to target ads to consumers based on personal information. Two exceptions would be broad, location-based targeting and contextual ads. In short, the lawmakers want to stop allowing advertisers to “exploit” and profit from the data collected from consumers. Anna Eshoo (D-Calif.),

Advertising 105

Advertising Marketing MarTech 105

Martech

APRIL 18, 2024

Target users. Historical data. However, many of the best third-party tools were eventually acquired by companies like Adobe and Salesforce, which were eager to build a “one and done” martech stack for their clients. Today, instead of dozens of third-party AI tools or apps, there are thousands, with more cropping up daily.

Education 132

Education Conversion Marketing Media 132

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. And a “one-size-fits-all” solution is unlikely to address each marketer’s unique concerns, from media placement options to audience targeting to conversion tracking.

Cookies 52

Cookies Marketing Machine Learning Audience 52

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. Firefox and Safari blocked third-party cookies years ago. Processing.Please wait. Why we care.

Cookies 121

Cookies Non-Profit Advertising MarTech 121

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. Various solutions to this problem have emerged, with data clean rooms being one of the main ones.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Mediavine

FEBRUARY 8, 2024

This also marks BTNWB’s fourth annual Best Days of the Year calendar, a visual, statistical landscape wherein we’ve encapsulated the data of previous years and set the stage for the unfolding narrative of 2024. For the first trend, think of any major holiday and how you, the consumer, prepare for it.

Cookies 84

Cookies Fill rate CPM Advertising 84

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain. Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023.

Cookies 93

Cookies Advertising Audience 93

Martech

MAY 1, 2023

Without creating anything completely new, they can usually access things like case studies, testimonials and existing blog posts to repurpose effectively. On the B2B side, if someone visits a blog post addressing a specific business challenge, an email with a case study about overcoming that challenge would add immediate value.

eCommerce 107

eCommerce MarTech Marketing Advertising 107

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. By eliminating the costs associated with third-party services and data administration, businesses can reinvest more in active marketing initiatives.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech Series

DECEMBER 27, 2022

You can read more about this in our previous blog post Google’s Manifest V3 (MV3) Impact on Ad Blockers and Ad Tech. First party data reliance. One of the ad tech trends that will continue in 2023 is the drive for first party data. Contextual targeting for all. Billion by 2027.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. And yes, this will involve data clean rooms. Read on for a (reasonably) pain-free explainer. But what does this mean?

Advertising 69

Advertising Demand Side Platform Public Relations Cookies 69

Brid.tv

FEBRUARY 2, 2023

More and more companies are following suit and making user data protection their number one priority. Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. Third-party cookies are already blocked on browsers such as Safari and Firefox.

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 62

Audience Cookies Demand Side Platform A/B Testing 62

illumin

NOVEMBER 7, 2023

Journey advertising is a transformational shift in how marketers and companies reach their consumers with personalized, targeted messages unique to each stage of the marketing lifecycle. The consumer’s journey starts from when they first interact with the brand, to making a purchase, and to continued brand advocacy.

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Data Can Publishers Use to Create Seller-Defined Audiences?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Digiday

NOVEMBER 6, 2022

To be fair, OpenWeb’s premise sounds intriguing enough: help publishers become platforms for healthy conversation and free speech while helping those same businesses acquire first-party data in the process. It sounds a lot like a data management platform. Sound familiar?

Ad Tech 65

Ad Tech Data Management Platform Affiliates Ad Inventory 65

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Develop a customer engagement matrix.

MarTech 109

MarTech Education Marketing 109

Ad Monsters

JANUARY 9, 2024

First, the feature will send traffic from Chrome browsers to a privacy proxy, creating a secure and private tunnel from the browser to the destination website. Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Louis website with an online gaming app.

Advertising 59

Advertising GDPR Retargeting Ad Targeting 59

Martech

DECEMBER 4, 2023

Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences. Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). A -23% reduction in cost per qualified opportunity.

Marketing 106

Marketing Brand Lift Conversion Rate Brand Awareness 106

Clearcode

AUGUST 8, 2023

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. This means that AdTech companies must strategically incorporate privacy-enhancing technologies (PETs) to protect user data, maintain their privacy, and deliver targeted ads.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. It enables a real 360-degree view of the customer across first-, second- and third-party data. What a godsend.

Marketing 90

Marketing eCommerce Pop-Up Communications 90

YieldBird

MAY 26, 2023

Bandwidth/Data was an add-on service with simple flat rates, which opened the door to OTC (over-the-counter) providers and data-free riders, where a small percentage of users consume a proportional percentage of data traffic. First, we have to accept co-existence with a third-party adblocker. How ad blockers work?

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

PrograMetrix

JULY 21, 2021

Improve Your B2B Programmatic Advertising Using Intent Data. In the first part of our series on account-based marketing in 2021, we looked at five key trends in B2B marketing. A major advantage of moving more of your marketing into the digital realm is data. Data can help you maximize the ROI on every dollar you spend online.

Advertising 52

Advertising Retargeting Fashion Marketing 52

Digiday

JUNE 22, 2022

The integration means companies using the cloud-based computing service can match their first-party data using UID2 to facilitate programmatic ad placement more efficiently via the AWS Marketplace. “The UID2 Operator operates a UID2 service to process user PII and generate and manage UID2s and UID2 tokens.”

Ad Tech 62

Ad Tech GDPR Advertising MarTech 62

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Discovery Launches First-Party Data Platform Olli Warner Bros. Top Stories Warner Bros.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

PrograMetrix

SEPTEMBER 8, 2021

Account-based marketing has experienced a resurgence due to evolving technology, improved use of data, and a changing B2B landscape. B2B advertising is in a whole new era, and it is an era defined by data. Account-Based Targeting. A cutting-edge B2B marketing and data platform like Bombora helps marketers with this process.

Advertising 52

Advertising ROI Audience Retargeting 52

Martech

OCTOBER 10, 2023

Consumer behavior has always been a constantly shifting target. Today, that statistic has flipped, with consumers driving 66% of touchpoints via search, third-party sites and social media, according to Terakeet, an owned asset optimization agency. across three industries. Gone are the days of linear paths to purchase.

Pop-Up 117

Pop-Up Banner eCommerce Audience 117

Basis

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. is to know your target audience—to fix your offer on a buyer persona and then craft something that will appeal to their wants and needs. You get the idea.

Marketing 67

Marketing Rich Media Audience Education 67

Martech Series

JANUARY 6, 2023

It can be used to target prospects throughout the marketing and sales funnel, by delivering the right messages at the right time through numerous touchpoints. The type of data that is hidden by social media platforms is hugely valuable and can be collected compliantly through some community platforms. Ownership of data.

Marketing 111

Marketing Audience ROI Conversion 111

Martech Series

JANUARY 17, 2023

The problem for most brands today is that they are saturated with consumer data. But swimming in data about your customers is not a bad thing. In fact, with the right tools, brands can harness this ocean of social data to help them better understand their customers and what they plan to do next. Some would say oversaturated.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023.

Cookies 52

Cookies Advertising Audience 52

VideoWeek

SEPTEMBER 12, 2023

“As technology continues to advance, we envision AI becoming an essential creative partner for marketers, aiding in conceptualisation, execution and analysis,” Nicky Rettke, VP Product Management at YouTube Ads, said in a blog post.

Ad Targeting 59

Ad Targeting Advertising Agency Media 59