Martech

OCTOBER 19, 2023

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. This feature was previously available for other types of records and has expanded to contacts.

SEO 106

SEO Conversion MarTech Communications 106

Digiday

MARCH 29, 2023

Earlier this week, Google highlighted its efforts to be a good corporate citizen with its latest Ads Safety Report, plus the unveiling of its Ads Transparency Center — a repository of advertisers where third parties can search to verify where ad dollars are coming from. million advertisers’ accounts in 2022.

Ad network 63

Ad network Ad Tech Advertising Media 63

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. In the theme of doing more with less, this feature enables your creative team to publish more blog posts without custom development time.

Pop-Up 88

Pop-Up A/B Testing Banner MarTech 88

All About Advertising Law

FEBRUARY 28, 2024

The Impersonation Rule is the FTC’s latest effort to carve out more specific enforcement areas through the rulemaking process and expand the agency’s remedial option in light of the AMG Capital Management LLC v. For more insights into advertising law, bookmark our All About Advertising Law blog and subscribe to our monthly newsletter.

Affiliates 52

Affiliates Communications Agency Advertising 52

VideoWeek

AUGUST 4, 2022

Now the tech giant is closing the service, announcing in a blog post: “From 1 October 2022, you will no longer be able to host any new or scheduled live shopping events on Facebook.” Meta added that it is shifting its focus to short-form video on both Facebook and Instagram. .”

Fashion 105

Fashion Audience Media Marketing 105

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. Why we care.

Video Ads 114

Video Ads Conversion MarTech Audience 114

AdvertiseMint

FEBRUARY 17, 2024

Are you interested in scaling Facebook ads? Many entrepreneurs and marketers use Facebook ads as a crucial digital marketing strategy. This blog post will discuss the meaning of Facebook ad scaling, how to do it, and why you should. What Does Scaling Facebook Ads Mean? Instead, you want to build on that success.

Retargeting 52

Retargeting Conversion Rate Click Through Rate ROI 52

TechCrunch Ads

AUGUST 5, 2022

” “This expands our 3rd-Party Tracker Loading Protection , which blocks identified tracking scripts from Facebook, Google, and other companies from loading on third-party websites, to now include third-party Microsoft tracking scripts. to determine whether an ad click actually led to a purchase).

Ad Click 104

Ad Click Cookies Conversion Advertising 104

VideoWeek

JANUARY 11, 2023

Advertisers will no longer be able to use gender to target ads to teenagers on Facebook and Instagram, under Meta’s new guidelines due to come into effect in February. “For that reason, we’re further restricting the options advertisers have to reach teens, as well as the information we use to show ads to teens.”

Advertising 109

Advertising Media 109

TechCrunch Ads

JUNE 9, 2022

Google is expanding a verification program for financial services ads that it launched in the UK last summer after seeing what it describes as a “pronounced decline” in reports of ads promoting financial scams. million) for violating its financial services policies, culled from its 2021 Ads Safety Report.

Advertising 75

Advertising Marketing Finance 75

Monetize More

OCTOBER 20, 2022

A leaderboard ad is one of the most popular and best-performing ad units available to publishers. It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Click Here To Enroll.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. It takes considerable time and effort to write high-quality blog posts. It is great for generating short content, like creative ads, persuasive copy, scripts and more. But there is a middle ground.

SEO 77

SEO Conversion Impressions Audience 77

Mediavine

OCTOBER 18, 2022

We’re excited to announce the launch of PubNation, an entirely new offering built by Mediavine utilizing our industry leading ad technology. What are its similarities and differences with traditional Mediavine Ad Management? PubNation vs. Mediavine Ad Management: What Will Performance Be Like? What is PubNation?

Entertainment 102

Entertainment Ad Exchange Food Advertising 102

All About Advertising Law

FEBRUARY 22, 2024

The change would significantly expand the technologies that trigger the TCPA’s heightened consent requirements, including any equipment that involves “stored telephone numbers,” and thereby expand potential TPCA liability for calls and texts. Listen to the Ad Law Tool Kit Show —a new podcast from Venable.

Communications 52

Communications Agency Advertising Marketing 52

Martech

OCTOBER 10, 2023

Growing privacy concerns and widespread ad-blocking software hinder its efficiency. Audiences increasingly distrust and avoid traditional ads like banners and pop-ups. Despite these challenges, ad spending rises, raising questions about its effectiveness compared to alternative strategies.

Pop-Up 113

Pop-Up Banner eCommerce Audience 113

Digiday

JULY 20, 2023

Following its timeline update in May , Google now plans to gradually roll out Privacy Sandbox APIs to a growing number of Chrome users, starting with about 35% in July and expanding to 60% in August before reaching 99% by September and October when Google plans to roll out the next version of Chrome in the fall as the original Sandbox trial ends.

Shipping 46

Shipping Audience Media Marketing 46

Fuel Lines

DECEMBER 7, 2012

My blog site’s traffic has provided me with a steady stream of new business opportunities. Content Marketing Social Media ad agency new business content marketing FUEL LINES inbound marketing Michael Gass' I’ve been around enough great copy writers throughout my advertising career to know that I’m not among them.

Agency 254

Agency Media Communications Education 254

Fuel Lines

OCTOBER 18, 2012

Social media makes new business easier Social media is a savior not a nemesis, an asset not a liability, a time saver not a time killer for ad agency new business. Create a written social media plan to expand your agency’s online presence and define your goals and objectives. Consistently use key words in blog post titles.

Agency 277

Agency Media Audience Manufacturing 277

AdvertiseMint

JANUARY 18, 2024

This checks if they work for a unique business situation before expanding use. As consumers spend more time interacting online, the landscape expands. Useful blogs encourage subscriptions and social media follows. The most popular SEM platform is Google Ads, where companies bid on keywords.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Mediavine

AUGUST 2, 2022

Recently, our ad partners have begun requiring that we publish a business domain. When we sell an ad spot on a publisher’s website, we’re considered part of the supply side – everyone from the publisher, to the ad management company (hi!), to the ad exchange and middle men or resellers that hop in are supply siders.

SEO 88

SEO Impressions Ad Exchange Advertising 88

AdvertiseMint

DECEMBER 19, 2023

This blog post will discuss how you can use the cross-posting feature to cross-post content from your Facebook page to your Instagram account. Cross-posting from Facebook to Instagram When you cross-post to Instagram from your Facebook accounts, you open up opportunities to expand your social media presence.

Audience 52

Audience Media Video Ads Agency 52

Fuel Lines

FEBRUARY 24, 2014

My blog platform is central to our social media strategy. My blog owns the number #1 position in organic search for “millennial marketing”. My blog owns the number #1 position in organic search for “millennial marketing”. It generates thousands of unique visitors every month from the US and abroad.

Agency 279

Agency Marketing Retail Entertainment 279

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. In their place, The Guardian will offer larger ads which run the full width of the page.

Cookies 64

Cookies Audience First-Party Cookies GDPR 64

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Guest blogging. Event appearances. Exclusive product launches.

Marketing 126

Marketing Audience Click Through Rate Conversion 126

Ad Colony

JUNE 13, 2022

In this edition of Mobile Monday, we’re covering insights from mobile marketers on challenges from last year and what’s to come, the increase in ad spend on mobile in 2022, and how some apps are primed to expand services to become super apps. Mobile Ad Spend Expected to Hit $350 Billion This Year. Is Marketing Tougher?

Mobile Ads 75

Mobile Ads Advertising Food Marketing 75

AdvertiseMint

FEBRUARY 4, 2024

So, we have written this blog post to enlighten you. It’s a great way for businesses to expand their reach, as their products benefit from Amazon’s vast customer base and trusted branding. Amazon offers marketing and promotional tools like Sponsored Product ads to help your products stand out.

Shipping 52

Shipping Manufacturing Retail Marketing 52

AdvertiseMint

DECEMBER 20, 2023

This blog post will discuss practical and effective strategies for leveraging Facebook to boost your lead generation. What are Facebook Lead Ads? A Facebook lead ad is a smart and efficient way for businesses to gather valuable information from potential customers directly on the Facebook platform. Engagement-oriented leads.

Conversion 52

Conversion Audience Entertainment Video Ads 52

VideoWeek

AUGUST 23, 2023

Ad tech research group Adalytics has today released new evidence which it claims strongly suggests that YouTube has been running personalised ads on made-for-kids videos, despite pledging not to do so. In a new blog post released today , Adalytics runs through analysis of four reports from different media buyers.

Impressions 52

Impressions Audience Ad Tech Cookies 52

TechCrunch Ads

JULY 27, 2022

In a blog post, Anthony Chavez, Google’s VP of Privacy Sandbox, said that the company is now targeting the “second half of 2024” as the timeframe for adopting an alternative technology. Tracking cookies, used to personalize ads, can capture a person’s web history and remain active for years without their knowledge.

Cookies 112

Cookies Electronics Advertising Marketing 112

Digiday

JANUARY 18, 2023

To better reach the new audience segment, Activia grew its investment in video content with Canela Media, a minority, woman-owned media company and also plans to invest more ad dollars with diverse creators and influencer networks. ” Activia isn’t alone in its efforts to appeal to more diverse consumers. ”

Marketing 69

Marketing Audience Media Conversion 69

Digital Turbine

MAY 16, 2022

In this edition of Mobile Monday, we’re covering opportunities for brand advertising on mobile, shopping and delivery app growth over the past two years, and what mobile gamers want from their in-game ads. What’s Best for In-Game Ads? between the ages of 18-34, want to be rewarded for seeing and engaging with in-game ads.

Audience 98

Audience Advertising Conversion Agency 98

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Advendio

DECEMBER 19, 2022

From continued product improvements and added features, webinars, new hiring, and a return to in-person events. Connections Highlights for Streamlined Ad Management. If you have not seen it yet, please check our latest blogs on Connections integrations usability: ADvendio’s Seamless Connections for Media Buying & Selling.

Cookies 76

Cookies Retail Media Marketing 76

AdvertiseMint

FEBRUARY 8, 2024

Would you like to learn about the Facebook Lead Ads? If you run a business, you need to find effective ways to generate leads to expand your customer base. Fortunately, Facebook Leads Ads Facebook can connect you to your target audience seamlessly. What Are Facebook Lead Ads and How Do They Work?

Conversion Rate 52

Conversion Rate Audience Retargeting Conversion 52

Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged. Let the good times roll.

Ad Tech 65

Ad Tech Data Management Platform Affiliates Ad Inventory 65

Karola Karlson

SEPTEMBER 27, 2023

In this interview with Siim Kera (The Estonian Marketing Association), we talked about greenwashing, silly ad messages, life abroad, and the productization of human beings. She’s got over 10,000 followers on LinkedIn and a popular marketing blog (the one you’re reading right now).

Marketing 52

Marketing Fashion Media Non-Profit 52