illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible.

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Fuel Lines

FEBRUARY 7, 2013

Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking. Most agencies sat on the sidelines during the rapid rise of social media and didn’t really participate until around 2010. Most had no clear objective beyond this.

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Fuel Lines

NOVEMBER 8, 2013

Your ad agency’s blog should be a central component of your social media strategy for new business. Here are some of my personal tips to generate traffic to your blog. Optimize your blog’s content for search. Be sure to print your blog’s web address everywhere. No traffic, no leads.

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Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

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Fuel Lines

FEBRUARY 12, 2013

I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them to have a clear point of differentiation from their competition and a position of expertise.

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Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

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Digital Remedy

NOVEMBER 30, 2023

The consumer packaged goods (CPG) industry is elbowing through a tight market. 2023 and what’s ahead will create waves of performance marketing opportunities for smart marketers to reach the modern shopper. Marketers worldwide are taking note of this newfound preference.

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Digital Turbine

OCTOBER 24, 2022

Financial Apps with Mass Appeal Turn to Mass Media for Growth: Remember that bouncing QR Code ad during the Super Bowl? Financial Apps with Mass Appeal Turn to Mass Media for Growth: Remember that bouncing QR Code ad during the Super Bowl? Finance is certainly a category that will have its ebbs and flows.

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Fuel Lines

JUNE 4, 2014

Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing. The blog is called, Upward Home: Marketing for High-End Home Brands.

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AdvertiseMint

AUGUST 31, 2023

Find out in this blog post. She started her career on social media by giving tips and reviews on her purchases. Most of his social media accounts focus on fitness training and tips videos. She has thousands of followers on her social media accounts. She also promotes brands that she likes and trusts.

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AdvertiseMint

SEPTEMBER 9, 2023

This blog post will dive deep into this powerful concept, explore real-life examples, and reveal the secrets behind their success. Amazon influencer storefronts are a unique feature empowering social media influencers, content creators, and public figures. What are Amazon Influencer Storefronts?

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Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Segment your audience based on attributes like cart value, product categories or purchase history.

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AdvertiseMint

JANUARY 21, 2024

Marketing automation tools can take your digital marketing to the next level. In this guide, we’ll discuss 25 of the best marketing automation tools. You’ll learn: What marketing automation software do Why you need to use automation How to assess automation tools I aim to demystify marketing automation solutions.

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Digital Turbine

MARCH 27, 2023

Our Love Letters blogs focused on five different categories and the apps whose growth (or decline) and what can be done to accelerate growth. Here is a roundup of the standout apps and some tactics UA marketers can use to help app performance: Preloads Keep the Binge Going It’s no doubt that Netflix is a super app.

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AdvertiseMint

SEPTEMBER 28, 2023

This simple guide will show you the best items to sell on Amazon and how to find the top-selling categories. Below are ways to find the best product-market niche to sell on Amazon: 1. Navigate the “Best Sellers” section on the Amazon page to access information about the popular categories across various products.

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Spoton Digital Media

SEPTEMBER 22, 2021

Content marketing is a somewhat loaded topic. So it’s not surprising that a lot of brands and businesses have questions when it comes to content marketing. We’re here to provide some insights and answer five of the most common content marketing questions. What results should I expect from content marketing?

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AdvertiseMint

SEPTEMBER 13, 2023

The term “social media influencer” has become quite the buzzword lately. Social media influencers are people who have become super popular on sites like Instagram, TikTok, and YouTube. They build huge social media following and fans who love their posts. What is influencer marketing?

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AdvertiseMint

SEPTEMBER 17, 2023

This blog will show you how to get verified on TikTok. With millions of users on the social media platform, having that blue check mark makes your profile catch the eye. Add links to your profile on other social media platforms. Are you considering taking your marketing campaign on TikTok?

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AdvertiseMint

FEBRUARY 25, 2024

As the biggest social media platform , Facebook is undeniably the number one platform for reaching and engaging with potential customers. Follow these easy steps below to establish a new business page on the world’s largest social media platform: Step 1: Go to pages. Step 4: Enter your business information.

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illumin

OCTOBER 20, 2023

Types of contextual targeting There are different categories of contextual targeting, including contextual keyword targeting and semantic targeting. Category-based contextual targeting When it comes to contextual advertising, categories are used to identify relevant topics or themes that align with a business’s products or services.

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MNTN

JUNE 15, 2022

Amid this uncertainty, there’s one thing you can control as an advertiser—and that’s your marketing campaigns. One thing that hasn’t quite managed to catch a break is mobile device usage (we’re all guilty of it)—as mobile apps across all categories have typically been downloaded more during the summer months as shown in the chart below.

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Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. The Moz Blog, Vogue.com, remezcla.com, instyle.com. Database Marketing. These models vary greatly, as do the ad monetization strategies from which they profit.

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Digital Remedy

SEPTEMBER 6, 2023

For digital marketers, this early surge is an invitation to innovate your strategy based on the most notable holiday shopping trends. What Marketers Care About in 2023 The GPT Revolution GPT technologies are shifting from experimental to essential. shoppers sticking to familiar names this holiday season.

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AdvertiseMint

OCTOBER 14, 2023

This blog post will cover everything you need to know to start selling on TikTok. The social media giant has now taken this a step further by launching TikTok Shop, its e-commerce product. Source: Canva According to Statista , American consumers spend more time viewing and scrolling on TikTok than other social media platforms.

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AdvertiseMint

OCTOBER 2, 2023

Whether you’re a seasoned affiliate marketer or a beginner, this guide will show how to earn money as an Amazon Associate. The Amazon Associates Program is an affiliate marketing initiative provided by Amazon. It allows individuals and businesses to earn commissions by promoting and marketing products on Amazon.

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Digiday

SEPTEMBER 13, 2022

Even as conversations around the economic downturn ramp up, marketers say they’ll continue to invest in out-of-home advertising, which has spent the last year on the rebound amid the pandemic. “A Or as Chong puts it, “it’s a really well-understood media.” However, it’s not expected to detour marketing spending. “We

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More About Advertising

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

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AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In this article, we’ll discuss 14 lesser-known benefits of social media marketing for business owners.

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Media Marketing Audience Brand Awareness 59

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. The 5 categories of fintech. The five primary fintech categories are: Digital payments. This category includes mobile POS payments, digital remittances and digital commerce (usually called e-commerce).

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Martech

DECEMBER 6, 2021

The state of holiday gifting in 2021 is rife with unprecedented shifts in consumer and market behaviors that have yet to settle from the pandemic. Consumers have increasingly held brands to a socially aware bar, which has certainly affected their purchase decisions. Fig 3: Top 3 brands on our 2021 favorite gifts list.

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Martech Series

NOVEMBER 18, 2022

Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. This gives content marketers information they may use to construct their content strategies and articles.

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Marketing Machine Learning SEO Real Estate 120

VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. Now it says it expects to start ramping up cookie deprecation “starting early next year”. Read more on VideoWeek.

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AdvertiseMint

DECEMBER 23, 2023

This TikTok star earns her income from brand partnerships, the TikTok Creator Fund , and her growing presence on other social media platforms. Mid-tier influencers (50,000 to 500,000 followers): TikTok influencers in this category may earn $2,000 to $10,000 per sponsored post, depending on engagement and niche.

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AdvertiseMint

AUGUST 22, 2023

That’s why you need to target better leads – using all possible marketing strategies. According to Startup Bonsai, 61% of marketers indicated that lead generation is their top challenge. It takes some work to attract marketing qualified leads , but the rewards are worth it. The influencer posts about you on social media.

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A/B Testing Education Audience Conversion 52

AdvertiseMint

NOVEMBER 22, 2023

We’ll discuss: Identifying your ideal customers to laser-focus your marketing message Engaging and retaining your customers to boost repeat sales Refining your pricing strategy to accelerate profitable growth Automating for efficiency as you grow bigger And more! Social media plays a big role as well. Worry no more!

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AdvertiseMint

SEPTEMBER 5, 2023

Hence, you should follow Amazon’s guidelines for each product category. Affiliate Marketing Another way to make money on this e-commerce platform is to join the Amazon affiliate program. As an affiliate, you make money by promoting Amazon products on your blog, website, or social media.

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Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The official second-quarter earnings reports for many public media companies won’t be out until August.

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