VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. billion in ad sales during the first quarter of 2024, up 21 percent year-on-year.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Spoton Digital Media

SEPTEMBER 22, 2021

Millions and millions of pieces of content are published a day. Millions and millions of pieces of content are published a day. Between blog posts, social media updates, videos, and newsletters, the amount of content distributed daily across the web is enormous. It can mean a lot of things and encompass many different tactics.

Marketing 52

Marketing SEO Education Audience 52

Automatad Inc.

NOVEMBER 20, 2023

Share Tweet Share One truth that says all: “Premium inventories are always reserved for premium buyers and for direct deals.” Source: Statista Publishers prefer using direct or guaranteed deals to sell their inventory because it gets them high value and demand, along with extensive control and transparency over the dealing process.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Chief Martech

FEBRUARY 7, 2024

I started programming as a kid, writing multiplayer games for dial-up bulletin board systems (BBSs) — a precursor to the web and social media as we know it today. It was the late 80’s, early 90’s, and I mostly wrote in a language called C , with some occasional high-performance components written in 8086 Assembly language.

Finance 90

Finance Marketing MarTech Media 90

Mediavine

AUGUST 2, 2022

This is why, when we first adopted sellers.json three-plus years ago, we did our best to protect our publishers’ identities by making business domains optional. This is why, when we first adopted sellers.json three-plus years ago, we did our best to protect our publishers’ identities by making business domains optional. Most likely.

SEO 52

SEO Impressions Ad Exchange Advertising 52

Monetize More

JANUARY 9, 2023

Investing in an affiliate network can be an excellent way for bloggers, writers, and digital publishers to earn passive income through website monetization. Having a blog is one of the best ways to turn traffic into dollars, and affiliate marketing is a profitable strategy. Why Should Publishers join an Affiliate Network?

Affiliates 52

Affiliates Cookies CPL Audience 52

Monetize More

JANUARY 9, 2023

Investing in an affiliate network can be an excellent way for bloggers, writers, and digital publishers to earn passive income through website monetization. Having a blog is one of the best ways to turn traffic into dollars, and affiliate marketing is a profitable strategy. Why Should Publishers join an Affiliate Network?

Affiliates 52

Affiliates Cookies CPL Audience 52

Lemonads

JUNE 22, 2020

In this article, we will go over the pros and cons of organic traffic for a publisher. Let’s get started by having a look at all the benefits of organic traffic for a publisher. Benefits of SEO traffic for publishers Which websites are monetized through advertising or partnerships? on a given theme or subject.

SEO 52

SEO CPC CPM Affiliates 52

Monetize More

MAY 17, 2023

You can choose to achieve it via subscriptions, advertising, or direct transactions. You Can Opt for Blogging Blogging is an excellent money-making tactic that doesn’t come with a direct video selling approach. Now, you might take YouTube into your account since it is an excellent platform to earn some bucks.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Martech Series

SEPTEMBER 13, 2022

Jake Athey, VP of Marketing and Sales at Widen shares a few top marketing optimization best practices in this short Q&A: _. Welcome to this MarTech Series chat, Jake, tell us about your marketing/sales journey through the years and more about your role at Widen…. It’s all about having great relationships.

MarTech 84

MarTech Marketing ROI Click Through Rate 84

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech? The components of adtech.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Martech Series

DECEMBER 23, 2022

in 2021, US retail internet sales will decline dramatically throughout the holiday season. Despite this decline, total retail holiday season sales are expected to increase from 6.2% December is a month of festivals and celebrations. From 32% in 2020 to 14.4% in 2020 to 9.0% Across Christmas ’21.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Lemonads

MARCH 20, 2020

A CPA Network is the conduit between the advertiser and another publisher. CPA = Cost Per Action Action = Lead , Sales, Install When choosing your CPA networks, you should try to match your niche, while looking for the CPA network that can offer you the most in terms of support and payments. Would be fun to create your blog!

CPA 52

CPA Affiliates Retail Banner 52

Automatad Inc.

NOVEMBER 23, 2023

This extensive guide gives you a clear ground on the basics of adtech, its benefits, its governing body, and everything you need to know. AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. What is AdTech? form the adtech ecosystem.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

AdvertiseMint

DECEMBER 7, 2023

How can you best communicate the benefits? Finding new patients isn’t an easy task for chiropractors. You’ve got a million balls in the air – running your practice, treating clients, actually having a life outside work. TheGoodBody reported that the chiropractic industry in the United States is valued at more than $19.5

Marketing 52

Marketing Education SEO Media 52

AdvertiseMint

AUGUST 22, 2023

Enjoy these 15 tips to get you those sales-ready leads. Those who use it gain more quality leads and sales. Generating a good number of qualified leads is essential to growing your business. You can sell more of your products or services and earn more money with high-quality leads. Unqualified leads waste your time.

A/B Testing 52

A/B Testing Education Audience Conversion 52

Fuel Lines

AUGUST 2, 2013

By marketing himself a Millennial marketing guru via primary research, conducting conferences and workshops, authoring a book, speaking, blogging and networking through social media, he has promoted Barkley as an industry leader. For agency’s, this is a great example on how to identify a niche and build a positioning of expertise.

Agency 279

Agency Marketing Retail Non-Profit 279

Monetize More

AUGUST 3, 2022

You can choose to achieve it via subscriptions, advertising, or direct transactions. You Can Opt for Blogging. You Can Opt for Blogging. Blogging is an excellent money-making tactic that doesn’t come with a direct video selling approach. Access to your video content. Access to your platform.

Video Ads 52

Video Ads Click Through Rate Non-Profit Viewability 52

Lemonads

NOVEMBER 25, 2021

Establishing a successful blog is a great way to take control of your working hours, specialize in something you’re passionate about, and most importantly, make a good living. While there are a few different ways to monetize a blog, the best alternative is affiliate marketing. Is Affiliate Marketing a Good Way to Monetize Your Blog?

Affiliates 52

Affiliates Marketing SEO Pop-Up 52

Lemonads

JANUARY 8, 2021

In other words, brands only pay for ads that generate results, which can come in the form of website traffic, leads, or sales. In other words, brands only pay for ads that generate results, which can come in the form of website traffic, leads, or sales.

Affiliates 52

Affiliates Marketing Conversion Food 52

Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. MonetizeMore has identified 10 million dollar generating publisher business models used by online publishers today. The Moz Blog, Vogue.com, remezcla.com, instyle.com.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

Lemonads

SEPTEMBER 13, 2020

Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! Google Ad Manager Ad Exchange Ad exchange is right in between the advertiser and the publisher. So, why is programmatic important ?

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Demand Side Platform Ad Exchange Ad Space CPM 52

VideoWeek

OCTOBER 28, 2022

In this week’s Week in Review: Elon Musk completes his takeover of Twitter, ProSieben warns of a difficult ad market over Christmas, and IAB UK reports continued strong digital ad growth in H1. Top Stories. Musk Fires Management and Appeals to Advertisers After Completing Twitter Takeover. Elon Musk (@elonmusk) October 27, 2022.

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

AdvertiseMint

JUNE 15, 2023

Guide for an Effective Facebook Marketing About 80% of small businesses use Facebook as a marketing platform, especially since it has proven to be a profitable sales channel. So, investing a few hours each week in managing social media can benefit your business. According to DataReportal, Facebook has almost 3 billion active users.

Marketing 59

Marketing A/B Testing Audience Retargeting 59

NewProgrammatic

JANUARY 26, 2022

While there are plenty of benefits to digital meetups, there is no denying that live events provide unmatched networking opportunities. The theme for 2022 is Discover Connectivity Unleashed and the event is directed at business and marketing professionals from the mobile advertising sector. NRF Retail’s Big Show 2022 When? RampUp 2022.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Smart-Hub

AUGUST 2, 2022

Also, White Label helps to focus solely on the development of your company and not invest resources in marketing and promotion. Moreover, some companies allow you to outstaff, fully support and effectively develop advertising campaigns. Let’s see how it works and why you need it. What kind of business needs White label solutions?

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away ! They hate annoying ads.

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Native Advertising Advertising Click Through Rate Banner 52

Lemonads

AUGUST 2, 2020

Although a media buyer can work with individual websites, these affiliate professionals often rely on ad networks to connect them with quality publishers. The Stages of Affiliate Media Buying Media buying is a gradual process because it’s hard to objectively evaluate a network or publisher without extensive research.

Affiliates 52

Affiliates Media Ad network CPA 52

Lemonads

JUNE 28, 2020

History of native advertising A report by the Association of Online Publishers found that: 32% of people surveyed found native ads informative, compared to 16% for traditional ads 21% of people found them useful, compared to just 13% for traditional ads 15% found native ads helpful, while only 10% found traditional ads helpful.

Native Advertising 52

Native Advertising Advertising Banner Fashion 52

Monetize More

AUGUST 30, 2022

As an ad management partner, who’s helped countless game publishers globally, we break down the best tips that can help you scale your ad revenue while keeping your players happy at the same time. If you’re looking for a new way to make money from your game, this blog post explains it all! 1- Banner Ads. 3- Video Pre-Roll.

Banner 52

Banner Affiliates Pop-Up Audience 52

Smart-Hub

JANUARY 9, 2024

For those embarking on their journey in the ad tech market without proprietary advertising technology or a dedicated team, choosing between various business models can be a challenging task. Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this. How it works? How it works.

Manufacturing 64

Manufacturing Ad Exchange Ad Tech Retail 64

VideoWeek

NOVEMBER 18, 2022

Post-campaign, Nectar data will give insight into sales uplift. Fuelled by powerful intent data like searches, web activity, browser behaviour, and more, our Video Ads can help you captivate your audience in an immersive format, while moving potential customers closer to purchase,” Microsoft said in a blog post. The Week in Tech.

Video Ads 52

Video Ads Retail Audience Media 52

Smart-Hub

JULY 6, 2021

The Ad operations manager is responsible for structured planning, ad sales support, daily ad management, ad campaign trafficking, and optimization. To improve the overall sales and efficiency of a company, Ad Operations managers regularly research, create, analyze, and improve ad campaign procedures, tools and set up.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Martech Series

FEBRUARY 20, 2023

The main purpose of any website is to boost engagement and get traffic to the website. One of the things to master while running a website is search engine optimization (SEO). The placement of your website on Google and other search engines is dynamic. This means that you must keep up with SEO developments if you want to beat the competition.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

Lemonads

AUGUST 18, 2020

Are you a publisher ? Why is Taboola so extraordinary for advertisers and publishers ? Not only Taboola is the largest discovery platform today, but with their exclusive partnerships with many of the world’s top publishers , they serve 360 billion content recommendations to over one billion people across the web each month!

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. Below, NewProgrammatic has prepared a shortlist of the most influential BNPL industry entities that offer eliciting advertising opportunities for worldwide brands.

Marketing 52

Marketing Impressions Audience Advertising 52

Smart-Hub

DECEMBER 8, 2023

Programmatic infrastructure, in which ad sales are automated within a split second, has replaced direct ad sales agreements. Direct sales involve human-assisted contracts between the parties. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64