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Why we care about B2C marketing: A guide for marketers

Martech

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Estimated reading time: 7 minutes. What is B2C marketing? Whereas, B2C transactions are often instantaneous or close to it.

Marketing 115
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The Best Amazon PPC Management Software Tools

AdvertiseMint

Do you know the best Amazon PPC management software tools? However, managing Amazon PPC campaigns can be complex and time-consuming, and that’s where Amazon PPC management tools come to the rescue. It simplifies creating, monitoring, and adjusting ads on the platform to increase product visibility and sales.

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Content marketing: What it is and why marketers should care

Martech

About 71% of consumers expect businesses to deliver personalized interactions, according to recent McKinsey data. Nearly three-quarters of people will look elsewhere for whatever item or service they need when this expectation isn’t met. Estimated reading time: 7 minutes. How content marketing can help marketers succeed.

Marketing 131
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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem. SmartHub's Features Have No Limits! Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting.

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The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups

VideoWeek

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

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Things To Consider When Choosing a Facebook Marketing Agency Near Me

AdvertiseMint

This blog post will discuss how to choose the best Facebook advertising agency for your business growth. A Facebook marketing company is a specialized agency that helps businesses leverage the Facebook platform for effective advertising and promotional campaigns. Can I find a Facebook marketing agency near me? Local presence.

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.