Why we care about B2C marketing: A guide for marketers
Martech
NOVEMBER 11, 2022
B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Estimated reading time: 7 minutes. What is B2C marketing? Whereas, B2C transactions are often instantaneous or close to it.
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