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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it.

Retail 110
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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs. Recipe : If you are a food blogger, using a recipe schema will let you specify the image thumbnail to show up in both desktop and mobile SERPs. How Remarketing Can Help Increase Conversions.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. of the share of categories, while beauty products and food each account for more than 7%, per McKinsey. People used to talk about how there has to be different content from TV to banner ads.

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Retail media moves from the bottom of the funnel to center stage

Martech

The combination of premium inventory and deep consumer insights puts RMNs uniquely positioned to support immediate conversion goals and longer-term brand building. Expanding to new formats Retailers recognize that their owned inventory — homepage banners, search result placements and on-site carousels — can only scale so far.

Retail 66
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9 Tips to Take Your Blog Content from Average to Awesome

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. A good strategy is to browse through conversations on popular communities like Quora, Reddit, Medium and LinkedIn. 10 Reasons Civilization May Collapse Because Of Organic Foods…”.

SEO 111
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5 Ways to Re-Engage Those Long-Lost Customers

Single Grain

Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost always stop once the lead becomes a customer and a conversion happens. How to Increase Your Conversions with Online Customer Engagement. Get A Free Consultation.

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How to Target Your Mobile Users with Push Notifications

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Not only that, but using personalization and segmentation increases conversions : 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement).