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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.

SEO 120
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3 ways B2B marketers can use generative AI

Martech

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. It can also be costly when outsourcing this work to an agency. With the rapid adoption of generative AI, that evolution is happening in real time.

Marketing 131
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How to map your selling process to the way your B2B customers buy: A case study

Martech

B2B buying has changed dramatically in the last decade, and marketers need to change with it. So, in 2018, they brought in the Cleveland-based B2B marketing agency RH Blake, which for more than 30 years has specialized in the manufacturing sector. Source: RH Blake 2. You must have a deep understanding of how your customers buy.

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The Indispensable Ad Agency

Fuel Lines

How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth “The marketing services industry is in a state of flux. B2B buyers may be up to 90% through their journey before contacting a vendor. B2B marketers say just 9% of CEOs and 6% of CFOs use marketing data to help set corporate direction.

Agency 257
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5 ways to harness AI in B2B content creation

Martech

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Imagine you run a digital marketing agency specializing in B2B lead generation. You want to create a blog post that answers the question, “How can I generate more leads for my B2B business?”

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RollWorks Expands Agency Partner Program, Adding More than 50 Agency Partners Since Launch

Martech Series

Agencies including 97th Floor, Digital BIAS, RenderTribe, SageFrog, and their customers show growing interest in ABM, with RollWorks seen as a strong partner. In the past 8 months since the program was launched, RollWorks has added more than 50 agency partners, including 97th Floor, Digital BIAS, RenderTribe, and SageFrog.

Agency 59
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You’re interested in ABM but what will it cost?

Martech

ABM channels include programmatic, content marketing, paid search, SEO, paid social, email nurture, and online gifting. Search marketers: Convert complex marketing plans and research into SEO and PPC strategies that get ads in front of buying committees at every funnel stage. The agency alternative. annual turnover rate.

ROI 98