social-mirroring Audience Related Topics 
Digiday
NOVEMBER 16, 2022
Ahead of the holiday season, Google partnered with Ipsos to identify ways brands are keeping their audience engaged across platforms. Product feeds for Discovery ads offered more ways to expand our social-style assets across new platforms,” said Ashley Anderson, senior director of digital marketing, e-commerce, PUMA.
Martech
APRIL 20, 2023
As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.” It also generates media buying reports based on the insights it finds.
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Martech
FEBRUARY 27, 2024
Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.
Martech
NOVEMBER 9, 2022
That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Podcast popularity among B2B execs mirrors that of the U.S. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect.
Martech
APRIL 26, 2024
By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. Predictive content creation: The ability to predict audience preferences could generate more enjoyable content for viewers. The rise of AI agents AI agents will play a pivotal role in realizing this vision.
Martech
JUNE 15, 2023
The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Strategic ad placement: Position your ads in locations where your target audience frequents.
Martech Series
DECEMBER 13, 2022
Piano acquired SocialFlow, a social distribution and marketing platform for media companies, earlier this year. “We are really excited to bring SocialFlow by Piano to our global markets and to continue adding features to the product,” said Michael Silberman, EVP, Strategy and Social, Piano.
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