Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. And a “one-size-fits-all” solution is unlikely to address each marketer’s unique concerns, from media placement options to audience targeting to conversion tracking.

Cookies 81

Cookies Marketing Machine Learning Audience 81

Martech

JULY 12, 2023

The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. The standards and guidance benefit brands, publishers, adtech vendors and other partners in the DCR ecosystem, like privacy and security providers. This helps make the DCR options on the market more interoperable.

Marketing 84

Marketing Audience MarTech Media 84

AdvertiseMint

OCTOBER 31, 2023

The winds of change are blowing in the digital marketing frontier. We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Privacy-concerned heavyweights have spoken. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. And a “one-size-fits-all” solution is unlikely to address each marketer’s unique concerns, from media placement options to audience targeting to conversion tracking.

Cookies 74

Cookies Marketing Machine Learning Audience 74

Ad Monsters

OCTOBER 20, 2022

Identity solutions are one of the most prevalent new techniques for collecting first-party data, especially in a privacy-centric world. Known as the privacy-focused identity solution, it creates an encrypted first-party data ID that gives publishers a unique device ID they can share with their partners and clients. .

Audience 77

Audience Cookies First-Party Cookies Ad Tech 77

Brid.tv

APRIL 1, 2024

Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business.

Advertising 74

Advertising GDPR Cookies Mobile Ads 74

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Marketing 110

Marketing Audience Communications Electronics 110

Martech

NOVEMBER 17, 2021

Cloud data platform Snowflake has teamed up with marketing data company Zeta’s CDP and identity graph to power more precise campaigns backed by Snowflake’s records and secure data sharing. The post New Snowflake partnerships should allow marketers to do more with data while remaining compliant appeared first on MarTech. Why we care.

Marketing 90

Marketing Audience MarTech 90

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. And a “one-size-fits-all” solution is unlikely to address each marketer’s unique concerns, from media placement options to audience targeting to conversion tracking.

Cookies 52

Cookies Marketing Machine Learning Audience 52

Basis

DECEMBER 1, 2023

Cannabis is becoming more and more mainstream in the US: 2023 saw continued growth in the social acceptability of cannabis use, new states legalize medicinal and recreational cannabis sales, and a major social media platform change its policies to allow for cannabis advertising. The cannabis market is forecast to reach a whopping $50.7

Marketing 58

Marketing Brand Awareness Education Audience 58

Martech Series

DECEMBER 7, 2022

Announces Details for Flagship Events Including In-Person Annual Leadership Meeting (ALM), IAB Public Policy and Legal Summit, IAB NewFronts, and IAB Podcast Upfront. The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of events for the first half of 2023.

Ad Tech 91

Ad Tech Audience Media Entertainment 91

Ad Monsters

NOVEMBER 9, 2022

Data privacy might just be the hottest buzzword in digital advertising. While most of the conversation focuses on how we replace cookies within our media campaigns, the challenges that come with cracking the data privacy code open doors for new areas of opportunity to emerge in a shifting landscape.

eCommerce 67

eCommerce Marketing Audience Cookies 67

Smart-Hub

APRIL 1, 2024

However, due to the growing privacy concerns, as well as privacy-related regulations, advertisers and publishers need to review their data collection and usage methods. This contributed to the already existing privacy concerns, so the first directives regarding the usage of cookies started to appear.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Basis

DECEMBER 1, 2023

With the increasingly digital nature of the healthcare ecosystem, marketers in the space must be flexible and adaptable. And, thanks to a 2022 Office for Civil Rights (OCR) policy , IP addresses are now considered protected health information under HIPAA. OK, great,” some healthcare marketers might say. Certainly not!

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Ad Monsters

APRIL 25, 2024

Even before Google and the UK’s Competition and Markets Authority (CMA) release their quarterly report in April, updating the ecosystem about the latest status of Privacy Sandbox, the tech giant announced that Chrome’s apocalyptic cookie rapture would not complete by the second half of Q4, as earlier proposed.

Cookies 95

Cookies Ad Tech A/B Testing CPM 95

MNTN

SEPTEMBER 4, 2023

As a significant focus on consumer data privacy continues to spread across the globe, advertisers have their work cut out for them in interpreting what these changes will mean for their teams and strategies. But their necessity doesn’t mean they don’t still create challenges for marketing teams worldwide. 2023 will mark the shift.”

GDPR 52

GDPR Cookies Pop-Up Audience 52

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Marketing 100

Marketing Performance Targeting Conversion MarTech 100

Digiday

AUGUST 17, 2023

“Persistent identifiers” mean targeted ads are being served on YouTube channels specifically crafted for younger audiences, where such modeling is prohibited, without parental consent, according to a new study. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Audience 66

Audience Media Marketing 66

Martech Series

SEPTEMBER 15, 2022

Ipsos MMA , a recognized leader in measuring and optimizing advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its Unified Marketing Measurement and Optimization, leveraging Adform’s ID Fusion solution.

Cookies 93

Cookies Marketing MarTech Media 93

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Marketing 65

Marketing Communications Audience Cookies 65

PubMatic

MAY 8, 2024

Macroeconomic pressures, such as inflation, have significantly impacted consumer spending, resulting in a decline in in-app purchases and reduced marketing budgets. Publishers also need to gain a deep understanding of user profiles to deliver tailored advertising models or content that resonates with their audience.

Education 84

Education Ad Tech Communications Audience 84

Martech

DECEMBER 19, 2022

Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. While all these macro changes aim at giving consumers more control over their data, it’s also making data-driven marketing a far trickier business.

Cookies 94

Cookies Impressions Conversion Audience 94

Digiday

FEBRUARY 28, 2023

Marketers are increasingly hemmed in by the rising tide of privacy laws across the globe, plus multinational corporates’ preference for a tighter grip on the technology they use forcing them to seek flexibility.

Cookies 68

Cookies Marketing Demand Side Platform Ad Server 68

Digiday

OCTOBER 9, 2022

Blame data privacy regulators for some of it. Sure, the threat of a global recession keeps marketers awake at night, but being named and shamed in headlines of The New York Times for data privacy breaches is the stuff of nightmares. The Sephora fine was a reminder to marketers of what that means.

Ad Tech 65

Ad Tech Marketing Advertising Media 65

Digiday

AUGUST 20, 2023

The August 17 report from Adalytics Research asserts that it observed targeted ads served on YouTube channels specifically crafted for younger audiences, where such modeling is prohibited, without parental consent. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Targeting 54

Ad Targeting Advertising Media Audience 54

Digiday

OCTOBER 10, 2022

TikTok has its fair share of problems including geopolitical tensions, privacy issues, internal strains and worrisome content. Yet none of it seems to matter to marketers who can’t get enough of TikTok — or its users. Time and again this happens in advertising: ad dollars flow where the audience goes.

Marketing 68

Marketing Audience Media Advertising 68

Martech

MARCH 4, 2022

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care. That’s where a predictive analytics tool like outcomeX comes in.

Audience 91

Audience Ad Audience Communications MarTech 91

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

Marketing 109

Marketing Audience MarTech Communications 109

Ad Monsters

MARCH 23, 2023

Online privacy regulations continue to expand, making many of the previous ways of collecting data a thing of the past. Similarly, if a user previously purchased a product from the company, the company can use that information to personalize future marketing messages or promotions to that user. Personalized campaigns?

Advertising 83

Advertising GDPR Click Through Rate Audience 83

AdvertiseMint

AUGUST 30, 2023

What do you know about TikTok ads policy? What Are TikTok Ads Policies for? TikTok ads policies are guidelines advertisers should follow when creating ads on TikTok. These policies ensure that ads are safe and appropriate for the TikTok community. They cover ad content targeting, user experience, and more.

Audience 52

Audience Advertising Pop-Up Video Ads 52

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. So, what do all these changes mean to you, the marketer? Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate.

Audience 104

Audience Cookies Retargeting Marketing 104

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” Apple’s privacy changes are here.

Marketing 128

Marketing MarTech Conversion Audience 128

Ad Monsters

FEBRUARY 15, 2023

It holds enough information to create a profile for your consumers’ digital identity because it contains your audience’s first-party data straight from the source. Many see email addresses as a critical component of digital media and marketing and for the future of privacy in the industry.

Cookies 90

Cookies Audience Impressions Retail 90

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. to understand the characteristics and preferences of your target audience. Email marketing metrics (open rates, click-through rates, conversion rates, etc.)

Conversion Rate 72

Conversion Rate CPA Click Through Rate Conversion 72

Ad Monsters

APRIL 11, 2024

With a foundation in philosophy from Sydney University, followed by a master’s in economics and public policy at Columbia University, her approach to data is both holistic and strategic. As a keynote speaker at AdMonsters OPs , Madeleine will delve into “DATA DYNAMICS: HARNESSING FANATICISM IN THE PRIVACY ERA.”

Ad Tech 83

Ad Tech eCommerce Education Entertainment 83

Media Math

MAY 10, 2022

Changing browser policies and data privacy legislation mean a strong identity strategy is critical for advertisers who want to continue targeting audiences and measuring campaign performance. We believe advertisers should choose the identity solution that works best for their market, vertical, goals and business.

Cookies 72

Cookies Mobile Ads Audience Advertising 72