Adweek

FEBRUARY 27, 2025

Prime Video launched its ad-supported tier last January, opening new opportunities for brands looking to reach its massive audience of more than 200 million Amazon Prime subscribers. As the platform enters its second year with ads, advertisers have praised the streamer for its robust data offering, impressive reach, and premium content.

Video Ads 291

Video Ads Impressions Audience Advertising 291

Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report.

CPM 125

CPM CPC Click Through Rate Impressions 125

Martech

AUGUST 8, 2024

It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives. Dstillery integrated its audience solutions with the AI-powered curation platform Onetag. The user can then add any missing items.

MarTech 125

MarTech Electronics GDPR Audience 125

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

JANUARY 13, 2025

First impressions matter: A well-crafted welcome email creates a positive first impression, helping to establish trust and rapport with your audience. Context) You are an email marketing expert for a ski resort with a regional and national travel audience. Here are several reasons why welcome emails are important: 1.

Click Through Rate 115

Click Through Rate Conversion Rate Impressions Communications 115

Ad Monsters

DECEMBER 2, 2024

As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3% This value translates into a strong demand from advertisers who are willing to pay premium rates for the opportunity to reach highly engaged audiences. The key to success is finding the right balance.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. Prioritize quality over quantity Gain deeper insights from publishers about user engagement instead of merely focusing on reaching a large audience.

Marketing 124

Marketing Demand Side Platform Audience Impressions 124

Digiday

NOVEMBER 17, 2024

Rather than rely on keyword targeting and traditional audience segments, Cognitiv’s platform uses its deep learning and OpenAI’s LLMs to analyze millions of websites each day to help advertisers target audiences without relying on cookies. Index then sends the impression to the advertiser’s demand-side platform before placing a bid.

Demand Side Platform 85

Demand Side Platform Impressions Audience Cookies 85

AdPushup

MAY 27, 2025

Programmatic Deals automate ad transactions, helping advertisers reach the right audience efficiently while balancing control, pricing, and exclusivity. Each impression is unique, then why trade them equally? With advancing technology, publishers have been [.]

Impressions 98

Impressions Audience Advertising 98

Martech

APRIL 1, 2025

Before diving into development, invest time in defining your brand identity by: Understanding your target audience. A well-defined brand ensures your website makes a lasting impression and communicates effectively. Understanding industry conditions helps you: Identify trends and audience behaviors.

Conversion 132

Conversion SEO Communications Audience 132

Playwire

APRIL 3, 2025

RPM data should directly inform business decisions about content investment, platform optimization, and audience development RPM works best when balanced with user-focused metrics like retention and engagement to ensure sustainable growth

Impressions 52

Impressions Header Bidding Viewability Audience 52

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Use vetted buying partners and measurement and verification tools to ensure quality impressions. Email: Business email address Sign me up! Processing.

Retargeting 131

Retargeting Ad Targeting Manufacturing Communications 131

Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. As a result, the ability to command high CPMs is challenged.

CPM 52

CPM Audience Ad Inventory Retargeting 52

Martech

SEPTEMBER 19, 2024

Dig deeper: Unlocking AI’s potential in B2B marketing The aesthetic challenge of AI in design Design is another area where AI’s impressive capabilities fall short of human creativity and judgment. The energy from live audiences is more eager and intense than ever. I’m getting more speaking and keynote bookings. Processing.

Audience 137

Audience Marketing Impressions Communications 137

Martech

MAY 23, 2025

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. Authentic user-generated content (UGC) often resonates more significantly with audiences.

Audience 132

Audience Healthcare SEO Impressions 132

Martech

OCTOBER 18, 2024

It’s where you showcase your brand, share company updates and connect with your audience. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience. It lets you connect with your audience in real time.

Click Through Rate 140

Click Through Rate Brand Awareness Audience Conversion 140

illumin

DECEMBER 3, 2024

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

Marketing 134

Marketing ROI MarTech Conversion 134

Martech

JULY 30, 2024

Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

Marketing 119

Marketing Brand Awareness Machine Learning GDPR 119

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 120

Audience Conversion Rate Machine Learning Brand Lift 120

Martech

FEBRUARY 21, 2025

Use raw, authentic content that matches what your audience already engages with. Different formats work for different audiences. The audience you thought would convert isnt responding. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs.

Conversion 99

Conversion Retargeting Audience Click Through Rate 99

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Basis

MARCH 17, 2025

Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets. Section 2: Programmatic CTV Advertising is Surging Key Takeaways: Share of CTV ad impressions bought through programmatic channels surged by more than 100% over the 2022 numbers.

Advertising 94

Advertising CPM Impressions Video Ads 94

Digital Remedy

DECEMBER 4, 2024

For this target audience, effective marketing strategies should focus on broad visibility and brand introduction. With Digital Remedy, you can employ a performance approach to social media audience targeting—from look-alike audiences to micro-audience optimization and location targeting that gets you in front of the right people.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Martech

JANUARY 14, 2025

If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. Know your audience Understand who you are marketing to, what they think about and how they behave at each stage of the path to purchase.

Marketing 125

Marketing Brand Awareness ROI Retargeting 125

Martech

APRIL 8, 2025

With turbulence and fragmentation swirling around us, those chunks of time are both a gift and a massive opportunity to make a positive impression. Because you can shape your CTV audiences in a way you cant with linear TV, you can test creative and messaging in a highly relevant way on other lower-CPM channels like Meta and YouTube.

CPM 120

CPM Audience Impressions MarTech 120

Martech

MAY 1, 2025

” or “What’s the best way to approach video advertising for a B2B audience?” But if you’re ignoring YouTube as an advertising channel, you’re likely missing out on one of the most effective platforms for reaching your audience. But that’s starting to change. Where should we start?

Education 118

Education Video Ads Audience Conversion 118

Martech

SEPTEMBER 24, 2024

A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. greater reach than addressing a general travel audience. The cost per viewable impression was 1.5X The statistics. more efficient.

Viewability 70

Viewability Impressions Audience MarTech 70

Digital Remedy

MAY 20, 2025

As digital channels grow more fragmented and audience behaviors shift in real time, simply launching a campaign and hoping for the best is a risk few can afford. The Role of Optimization in Campaign Success For advertisers, success isnt defined by impressions or reach alone – its measured in results.

Machine Learning 66

Machine Learning Impressions ROI Audience 66

MNTN

NOVEMBER 1, 2024

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Audience Segmentation : Viewer data is used to create audience groups based on demographics and behavior.

Viewability 52

Viewability CPA Conversion Rate CPM 52

MNTN

JANUARY 31, 2025

In fact, five MNTN customers in wildly different industries were able to drive impressive performance during a peak shopping moment. MNTN Matched made it easy to reach our target audience with a TV ad, cut through the clutter, and exceed our ROAS goals.” Its a tall order, but it can be done.

Healthcare 98

Healthcare Fashion Audience Impressions 98

Digiday

APRIL 30, 2025

01 Advertisers weigh a range of metrics from impressions to sales to gauge streaming campaign success As streaming services continue to rival linear TV for audience share, brands and agencies are eager to measure the success of the campaigns theyre running on ad-supported streaming platforms.

Click Through Rate 78

Click Through Rate Impressions Marketing Audience 78

Martech

JANUARY 22, 2025

Marginal sums were also spent on Messenger and Audience Network. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). Instagram ads were up 20% YoY during the 2024 holidays. Facebook represented nearly two-thirds (64%) of spend on Meta platforms.

CPM 120

CPM Demand Side Platform Impressions Media 120

Martech

DECEMBER 6, 2024

Target audience description. It lets you move beyond surface-level observations to insights that will truly engage your audience. Target audience: marketing directors in mid-sized to Global 2000 firms. Check that the outline meets your SEO goals, aligns with your audience and provides sufficient depth and uniqueness.

SEO 132

SEO Education Audience Machine Learning 132

Ad Monsters

JANUARY 24, 2025

Many leading omnichannel retailers see a 70% larger in-store audience than their digital platforms. The risks extend beyond content placement only 43% of marketers are confident they aren’t paying for bogus impressions and clicks from non-human traffic, according to MarketingWeek. Physical stores represent a major media channel.

Media 109

Media Retail Advertising Cookies 109

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship.

Click Through Rate 116

Click Through Rate Non-Profit Impressions Conversion Rate 116

VideoWeek

NOVEMBER 25, 2024

Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. If we extend that to CTV, and the high impression cost of CTV, that value starts to multiply very quickly.”

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98