Martech

JUNE 1, 2022

The challenge is going to be how to continue building your audience online without them. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. It also delivers better ROI and improves yields, while upholding modern privacy standards.

Marketing 126

Marketing Cookies Geo targeting First-Party Cookies 126

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

InMobi

SEPTEMBER 2, 2014

To follow are six breakthrough creative ideas to that will amplify user engagement with your mobile ad and maximize ROI on your mobile campaign. For an even more immersive experience, brands can include “Shoppable Video” units, which leverage interactive overlays to promote engagement with specific products.

Rich Media 52

Rich Media Geo targeting Mobile Ads Retail 52

InMobi

MARCH 6, 2014

User targeting is an essential tool to help advertisers reach their desired segment of audience. The ROI of the campaign might be generated even at slightly higher costs as long as you are getting sufficient scale. Targeting is another aspect that you can consider reducing to get better results.

Geo targeting 52

Geo targeting Ad network Conversion ROI 52

AdvertiseMint

JANUARY 18, 2024

It aims to provide solutions for an audience to gain their attention and loyalty. The aligned messaging drives higher ROI on marketing budgets. It takes the guesswork out of complex choices like: Which segments should we target? What marketing platforms and features drive ROI? How much budget to allocate per channel?

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

MAY 26, 2022

Extensive research ensures that you build a PPC strategy more likely to generate a positive ROI for minimal initial cost. They can also offer advice on everything from geo-targeting to local marketing tactics. Ad creation and optimization: Most B2B PPC agencies will be able to help with designing your ad campaigns, too.

Agency 59

Agency SEO Geo targeting ROI 59

Single Grain

APRIL 25, 2022

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI. How do they refine the target audience?

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

MAY 29, 2023

International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. This ensures that the ads are seen by the intended international audience.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Lemonads

OCTOBER 4, 2020

You can discover which are the most popular ads running that are hooking audiences and driving more traffic , all thanks to competitors’ techniques and strategies! Boost ROI with insights into trending ads and increase your ROI tremendously. This is super useful for discovering audience targeting and advertiser intent.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Some are already handling tasks like audience targeting, bid optimization, and content creation. Thats already here. Expert Tip: Balance your strategy.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Some are already handling tasks like audience targeting, bid optimization, and content creation. Thats already here. Expert tip: Balance your strategy.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Some are already handling tasks like audience targeting, bid optimization, and content creation. Thats already here. Expert tip: Balance your strategy.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. It offers robust and specific targeting that translates to fewer wasted clicks and impressions. Programmatic advertising utilizes algorithms to get your ads in front of your audience.

Agency 52

Agency Advertising Retargeting Conversion 52

InMobi

AUGUST 21, 2013

Looking at the demographic profile of the smartphone travel user, the comScore study finds that although males make up 52% of the smartphone audience, they account for 62% of the smartphone travel audience. Females, by contrast, make up just 38% of the smartphone travel audience, compared to 48% of the total smartphone audience.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Single Grain

JUNE 6, 2023

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. It complements content marketing, driving traffic and maximizing ROI. Connect with your ideal audience by targeting the right keywords.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

InMobi

APRIL 25, 2013

Leverage audience and Geo-targeting Combine the burst campaign with an engaging rich media ad that targets specific cities, device, carrier and OS. Have a multi- pronged launch strategy so that you can hone in on the right audience. Having a larger audience can help developers hedge such risks.

Geo targeting 40

Geo targeting Communications Rich Media Audience 40

Lemonads

JULY 17, 2021

While ROAS is similar to ROI ( R eturn o n I nvestment), ROAS specifically looks at the cost of an advertising campaign, compared to the overall investment that could be counted in ROI. The equation is familiar to ROI but ROAS and ROI are not exactly the same, so how are they different? Adjust bids based on time.

Click Through Rate 52

Click Through Rate Conversion A/B Testing Conversion Rate 52

Single Grain

NOVEMBER 27, 2023

Local marketing presents opportunities for small businesses, but it’s essential to know the right tactics that will increase conversions while improving your ROI. Your business might be centered in a major metropolitan area, but you’re wanting to access your audience in the surrounding suburbs and towns.

SEO 52

SEO Geo targeting Real Estate CPC 52

Smart-Hub

DECEMBER 21, 2023

For advertisers, media precision targeting is a technique involving using customer data and targeting ads toward different segments of consumers. For instance, marketers can target their audience on the basis of age, gender, location, behavior patterns, etc. The ROI of such ads, most often, is incredibly low.

Ad Exchange 49

Ad Exchange Banner Pop-Up Geo targeting 49

Single Grain

JUNE 16, 2023

Different ad platforms can optimize your ads for specific apps, so you can reach your target audience and convert more leads. Plus, search ads are an easy way to reach your target audience. You’re investing in keywords your audience searches for, tapping into their wants, needs, and pain points.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. Advertisers can utilize this campaign data to gather more information about their target audience and campaign.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

MAY 8, 2023

It shouldn’t come as a surprise that active participation on Facebook can make brands appear authentic and connect them to their audiences. Companies that want to dominate their industry and be regarded highly by their audience ought to maintain a healthy presence on social media.

Audience 52

Audience Conversion Geo targeting Brand Awareness 52

Single Grain

AUGUST 3, 2021

Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. It is a powerful mode of advertisement that you can use to target audiences based on interests and behaviors. 5) Binge Ads.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

MARCH 9, 2022

You will be required to set the direction of the agency’s work — e.g., define your brand’s target audience, set budgets, manage the correct tracking, and so on — but it will be less time-consuming than having a full-time employee. Higher ROI. Robust audience persona creation. ROI measurements and campaign optimization.

Agency 52

Agency Media Ad network Retargeting 52

Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. It took them about 3.5

CPM 52

CPM CPC Native Advertising CPA 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Great targeting capabilities. Wide reach.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

SEPTEMBER 10, 2020

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Ad Monsters

SEPTEMBER 15, 2024

Political advertisers now leverage custom audience segments at unprecedented levels, using political affiliation, interest-based targeting, and demographic data like race and ethnicity. Multicultural and younger voters, critical for this year’s election cycles, are key audiences that OOH tends to over-index with.

Geo targeting 115

Geo targeting Audience Brand Lift Advertising 115

Single Grain

APRIL 4, 2022

With data-driven analytics, your marketing team has a better understanding of: Targeting the right audience segment(s). Therefore, data analytics allows marketers to design effective marketing funnels with the highest ROI. Google Analytics for Content Marketing: How to Track and Improve Your ROI. Top 8 Analytics Agencies.

Agency 52

Agency SEO Conversion Rate ROI 52

Martech

SEPTEMBER 4, 2024

Data analytics is essential for marketers to understand and engage their target audiences. This geo-targeting ensures marketing content and messages are highly relevant to customers in specific locales. In our case, we know social media and mobile platforms are powerful engagement mediums with high ROI.

Geo targeting 117

Geo targeting Communications Education Conversion Rate 117