Martech Series

OCTOBER 7, 2022

TheSoul Publishing, the award-winning digital studio that entertains and engages through original and fun content for a global audience, announces that effective, COO Arthur Mamedov will transition to the role of CEO. Marketing Technology News: Klevu and Trustpilot Team Up to Bring Customer-Centricity to Product Discovery.

Entertainment 96

Entertainment Pop-Up Audience MarTech 96

Digiday

OCTOBER 11, 2022

Research finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures – and these trends are moving faster than ever before. The majority (91%) of those aged 18 to 25 said there is no “mainstream” pop culture, according to the study. Gen Z subcultures. million Gen Z users.

Pop-Up 99

Pop-Up Fashion Marketing Entertainment 99

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Cosmetics teamed with Trainor earlier this year for a third time to turn the pop star into a pilot — the first captain of E.l.f. s commitment to entertainment marketing.

Cookies 66

Cookies Pop-Up ROI Retail 66

Ad Monsters

AUGUST 27, 2024

Publishers seeking to boost revenue and engagement should tap into online gaming, where in-game advertising and a diverse, multiplatform audience offer opportunities for impactful brand interactions. Brands that recognize the potential within this space can unlock new avenues for reaching a diverse and highly engaged audience.

Advertising 105

Advertising Pop-Up Audience Entertainment 105

Single Grain

AUGUST 11, 2020

” Traditional marketing isn't always effective – out of 10,000 email recipients, only 150 click through – so we end up pushing harder at the same thing and getting stuck in the Attention Resource Cycle : On the other hand, this diagram briefly explains the attention marketing process : The concept of attention marketing is not a new one.

Marketing 145

Marketing Audience Education Pop-Up 145

illumin

FEBRUARY 13, 2024

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. million viewers watching at home.

Pop-Up 105

Pop-Up Entertainment Audience Ad Tech 105

illumin

DECEMBER 1, 2023

Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Disney is one network that is already ahead of the curve here.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

MNTN

MARCH 10, 2025

The first step would be to reach candle enthusiasts and other target audiences to make them aware of your products. The chief benefit of a sales funnel with clearly delineated steps is that you can better define your audience and work out more refined strategies for engaging with them along the way.

Marketing 52

Marketing Audience Conversion Pop-Up 52

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. Facebook – Meta. Coca- Cola.

Fashion 145

Fashion Pop-Up Food AutoMobile 145

InMobi

SEPTEMBER 10, 2020

POPS , the leading digital entertainment company from Southeast Asia, has partnered with InMobi for monetization in Vietnam. The entertainment app, in partnership with InMobi, intends to help advertisers reach their audiences through an always-on device: the mobile and the most engaging ad format: video.

Pop-Up 52

Pop-Up Video Ads Entertainment Impressions 52

Martech

OCTOBER 2, 2023

There’s no question that Taylor Swift is one of the biggest pop artists in the world, but would her audience come to us?” “We scaled up our operations quite a bit to accommodate the show; we staffed up to accommodate the visitors and move them through the space. . ” Get MarTech!

Pop-Up 117

Pop-Up Education Entertainment Communications 117

Basis

OCTOBER 11, 2024

But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. And technology like AI is enhancing the way audiences discover and engage with audio content, making it more seamlessly integrated into daily life and personalized to individual listeners.

Advertising 98

Advertising Pop-Up Brand Awareness Audience 98

Single Grain

OCTOBER 1, 2020

The first thing I look at is the quality of the content, because if you’re not giving your reader something of value (whether it’s educational or entertaining), nothing else will matter. You don’t need five paragraphs of build-up. Get A Free Consultation. Content Quality. Click To Tweet. 6) The Statistics. 7) The Conclusion and CTA.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

Basis

APRIL 24, 2023

You know those little screens that keep you entertained in the back of a taxicab? Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion , making up approximately one-third of total OOH ad spend. billion , making up approximately one-third of total OOH ad spend.

Advertising 95

Advertising Demand Side Platform Pop-Up Audience 95

Digital Turbine

JUNE 20, 2022

A recent blog in strategy+business gave an overview of PWC’s recent Global Entertainment & Media Outlook. Instead of the normal 30 second TV spot, pop-up internet ads, or even social media advertising that dominated recent decades, people are using different techniques to get their brands in front of their market.

Advertising 98

Advertising Pop-Up Entertainment Communications 98

Monetize More

DECEMBER 29, 2022

Video content has already become an integral element of our everyday lives, accounting for up to 70% of internet traffic. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads. Whisk it up!

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Digiday

OCTOBER 26, 2022

Wang, a 28-year-old singer and member of the popular K-pop group Got7, is the latest artist to join the star-studded line-up at Worlds. We’re creating something tangible in the space that acts as this intersection between sports, entertainment, music — to really kind of plant our flag and say this is our cultural moment.”.

Pop-Up 68

Pop-Up Entertainment Audience Marketing 68

Basis

SEPTEMBER 20, 2023

Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Snapchat, of course! Read on to find out.

Advertising 98

Advertising Marketing Pop-Up Audience 98

Digital Turbine

APRIL 3, 2023

Jumpstart your week here: Are you tired of seeing the same old ads pop up on your phone? The mobile gaming audience is a vast and diverse one, which means big reach (and big money!). That’s a pretty obvious one, but it’s important to point out that most people play games to entertain themselves or pass the time.

Pop-Up 52

Pop-Up Entertainment Audience 52

Single Grain

JUNE 8, 2023

So they’re opening up and being transparent about how the ranking works across Instagram and some new features they’ve built. Your Feed is basically your personalized home page that makes it easy to catch up with friends, family and your interests. Therefore, it’s important to attract and captivate new audiences.

Entertainment 96

Entertainment Pop-Up Audience Marketing 96

Single Grain

DECEMBER 27, 2019

Of course, none of these big podcast platforms will be lying down in 2020, so while Spotify seeks to win the hearts of Gen Z and Millennials, rival platforms will be pushing out more audio content and finding new ways to innovate and attract larger audiences. Have one CTA or topic per episode so you don't overwhelm or confuse your audience.

SEO 23

SEO Audience Pop-Up Communications 23

Single Grain

JULY 22, 2021

Trend #12: Explore Page/Tab Helps to Reach a Wider Audience. But there's no need to spend thousands of dollars on influencer endorsements, because today's customers trust nano influencers – those with small but loyal followings – more than big Instagram stars, since they have closer relationships with their audience.

Communications 131

Communications Audience Pop-Up Marketing 131

Digiday

FEBRUARY 2, 2023

For sure, they will spend less, but not necessarily in UGC gaming, with its huge audiences and potentially new platforms that are going to pop up in that space, built by other gaming companies.” Panasonic batteries or whatever — they’re not an entertainment brand, so why would they build their own standalone experience?”

Pop-Up 69

Pop-Up Entertainment Education ROI 69

MNTN

MARCH 10, 2025

The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on. Your goal in the awareness stage is to drum up interest in your product or serviceto suggest your brand as the solution for a problem a potential customer has.

Pop-Up 52

Pop-Up Conversion Impressions Machine Learning 52

Chief Martech

APRIL 7, 2022

But I put “ad” in quotes here because the immersive, interactive nature of metaverse experiences lend themselves to more novel ways of engaging with an audience. For instance, a virtual pop-up stand with in-metaverse services, objects, and transactions. It’s not just billboards and product placement.

MarTech 134

MarTech Real Estate Pop-Up Fashion 134

Basis

FEBRUARY 20, 2023

But digital innovation has changed how we think of audio as an entertainment vehicle and overhauled how we engage with it every day. Where once the only control we had over audio was changing the radio station or popping in a new tape or CD (or LP), digital audio now gives us seemingly endless choices right at our fingertips.

Advertising 97

Advertising Pop-Up Entertainment Media 97

Digiday

APRIL 30, 2023

Over the years, its content has grown to include more entertainment, lifestyle and culture news, which combined with its much larger scale, give it a firmer ground to stand on. BuzzFeed’s entertainment content was “10 times bigger than BuzzFeed News ever was,” Peretti said. Open up some roles at BuzzFeed?

Entertainment 73

Entertainment Pop-Up Finance Advertising 73

Basis

JANUARY 4, 2023

Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform. in 2023 (up from 90.2% There’s no question that digital audio is growing in importance, commanding an increasing share of our day and engaging audiences in ways few channels can.

Advertising 98

Advertising Pop-Up Retail Real Estate 98

Digiday

JULY 8, 2022

According to Chadha, “With the emergence of smart speakers, audiences can now have a two-way dialogue with their favorite brands. And for brands, this innovation opens up new opportunities to connect with audiences using the power of sound.” . Smart speakers drive full-funnel outcomes. Sponsored By: Amazon.

Entertainment 73

Entertainment Pop-Up Audience Brand Awareness 73

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Single Grain

JUNE 23, 2020

Since content marketing is all about drawing your audience in with high-value content, your content must be genuinely engaging, informative and/or entertaining to your audience. Try focusing on these KPIs: Sales: Number of conversions, which can be tracked in Google Analytics once you set up conversion tracking.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Basis

APRIL 24, 2023

You know those little screens that keep you entertained in the back of a taxicab? Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. billion , making up approximately one-third of total OOH ad spend. billion , making up approximately one-third of total OOH ad spend.

Advertising 69

Advertising Demand Side Platform Pop-Up Audience 69

Lemonads

NOVEMBER 12, 2020

With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. And, even though some marketers have stopped launching pop-under ad campaigns, the truth is that this format can still deliver spectacular results. Plus, we’ll also cover the best pop ad networks for affiliates of all levels.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Single Grain

AUGUST 27, 2020

In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. No unsolicited internet pop-up ads. of the audience is over 21. of the audience is over 21. 2) Leverage Existing Audiences with Sponsorships. billion by 2027.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Digiday

FEBRUARY 13, 2023

Banner ads are served in the margins of Overwolf’s launcher app, and the company can also implement in-game pop-ups that notify players about branded events and other activations.

Pop-Up 69

Pop-Up Banner Ad Inventory Entertainment 69

Digiday

NOVEMBER 20, 2022

Borrell’s findings point to the disappearance of thousands of small businesses, and a shift in the type of small businesses that have popped up. Netflix continues to beef up its ad sales team, the latest hire being Adam Gerber who most recently was executive director of U.S. investment strategy at GroupM.

Media 68

Media Pop-Up Marketing Entertainment 68

Digiday

JUNE 21, 2022

Seven years after Vox Media formed an entertainment division to produce shows to sell to TV networks and streaming services, Vox Media Studios is both profitable and prolific. We also worked with a really amazing storyteller named Rose Eveleth, who we brought in to partner up with The Verge to help make predictions. She’s a podcaster.

Media 76

Media Pop-Up Entertainment Audience 76