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5 Marijuana Marketing Ideas for Online Dispensaries

Ad Rants

Content Marketing Publish exciting and educational Content. Gain access to the influencer's already audience of followers who are likely to convert into paying consumers thanks to the influencer's credibility and endorsement. Reviews, tutorials, and daily postings on using your product or service are all fair game.

Marketing 228
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3 high-impact email automations you need to drive revenue

Martech

They drain your resources, confuse your audience and deliver little real value. Educational resources such as quick-start guides or how-to videos. Provide specific, tangible offers like discounts or free shipping. But here’s a hard truth: most email automations are just noise. Example: “You left something behind!

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International SEO: How to Optimize Your Website to Capture a Global Audience

Single Grain

It helps your business grow globally and lets you target audiences from different countries in their native language. In this article, I will discuss the importance of international SEO and the specific steps you need to take to optimize your site for a global audience. 1) Reach Audiences Globally. domain suffix.

SEO 98
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8 Primary Problems for Ad Agency New Business

Fuel Lines

Having an identifiable target audience is the starting point for developing a successful new business program, but it has been a major challenge for agencies. When you ask most agency owners who their target audience is, they usually respond by saying something like, “ C-level execs of midsize companies, with an annual budget of …”.

Agency 242
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Owned asset optimization: The key to connecting with financial consumers

Martech

Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Financial brands that can capture this upstream communication with the audience will enjoy brand affinity, loyalty and repeat business. Consumer behavior tells you what information they’re looking for.

Education 116
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Ask an Expert: Holiday Advertising Best Practices

Basis

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. That could come in the form of sticker price, coupon availability, perceived value, and/or the promise of free shipping, free returns, and low hassle.

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4 ways to add personalization to your emails right now

Martech

If your brand is open to discounts, offering them (free shipping, $10 off, etc.) CPG audience segmentation In email planning for our CPG clients, we’ve found the biggest key to success is good segmentation, whether it’s lifestyle segments (like a bachelor, family, mom on the go, etc.) Aim for 3-4 audience groups to start.

eCommerce 126